Why does Chinese medicine like to advertise ancestral traditions and secret recipes .

Mondo Health Updated on 2024-01-28

The reason why Chinese medicine likes to advertise "ancestral traditions" and "secret recipes" is mainly due to the following reasons:

1.Traditional Culture: Traditional Chinese medicine originated in ancient China and has a long history. Many TCM practitioners believe that their medical skills are inherited from their ancestors, so they like to use the word "ancestral". This reflects respect for traditional medicine and the worship of ancestral wisdom.

2.Uniqueness: TCM places great emphasis on personalization**, believing that each person's condition is unique and needs to be treated according to the specific situation of the patient. As a result, many TCM practitioners will claim their methods as "secret recipes" to show that these methods are their own original and have unique curative effects.

3.Sense of mystery: "Ancestral" and "secret recipes" often give people a sense of mystery, making people feel that these ** and drugs have some kind of mysterious power and can ** incurable diseases. This sense of mystery helps to attract patients to seek ** and enhance the reputation of TCM practitioners.

4.Market competition: In the current medical market environment, various medical methods emerge in an endless stream and the competition is fierce. TCM practitioners use words such as "ancestral tradition" and "secret recipe" to advertise their uniqueness and efficacy, which helps to attract more patients and thus stand out from the competition.

5.Inheritance value: TCM attaches great importance to the inheritance of medical skills, and many TCM practitioners believe that they have the responsibility to pass on the medical skills of their ancestors to benefit more patients. Therefore, they use the word "ancestral" to emphasize the high value of their medical skills.

It should be noted that although the words "ancestral" and "secret recipe" have a certain appeal, we still need to pay attention to the doctor's qualifications, experience, and patients' reputation when seeking traditional Chinese medicine. A good TCM practitioner should have a solid theoretical foundation and rich clinical experience, rather than relying only on gimmicks such as "ancestral traditions" and "secret recipes" to attract patients.

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