In China, the liquor industry has always been the focus of attention of many investors and consumers, and people often ask: "How much money can a distillery make from five yuan a pound of soy sauce liquor?"Is the liquor industry a profiteering industry?”
Today we will take a look at whether the liquor industry is a profiteering industry:
First of all, we need to understand that the production cost of liquor includes raw materials, production process, labor, packaging, storage, transportation, and marketing.
Five yuan a pound of soy sauce liquor, it sounds high, but this does not mean that the profit of the distillery is very low, in fact, the production cost of liquor is much lower than its retail **, which makes the gross profit margin of the liquor industry usually higher.
Raw material costs
The main raw materials of soy sauce wine are grains such as sorghum, wheat or rice, as well as water, the first of these raw materials is relatively fixed, and under the large-scale procurement, the cost will be further reduced, in the five yuan a pound of soy sauce wine, the cost of raw materials may only account for a small part of the total cost.
Production process
The production of soy sauce liquor is a complex process, including koji-making, fermentation, distillation and other steps, these steps require professional equipment and technical support, although the initial cost of equipment investment and technology research and development is high, but once put into production, the production cost of the unit product will be significantly reduced with the increase of output.
Labor costs
The production of liquor requires a certain number of workers, especially in the brewing and packaging links, but with the popularization of modern production equipment, many processes have been automated, and the proportion of labor costs in the total cost has gradually decreased.
Packaging and storage
In today's society that looks at appearance, in fact, everyone still pays attention to packaging, otherwise even if your wine quality is good, if you are not careful in the packaging, then no one will pay attention to it, and the storage cost depends on the storage time and warehouse cost of the wine.
Transportation and marketing
The cost of transportation will be affected by the distance and method of transportation, but for large-scale production wineries, this part of the cost is still very high, and the marketing cost depends on the marketing strategy of the winery, and some wineries may increase brand awareness through advertising and other means, which will increase a certain cost.
So it seems that the liquor is not low, but in fact, this is not a profiteering industry at all, there are still a lot of costs, and there are risks in this industry, and as far as the current liquor market is concerned, many distilleries even if you have excellent wine quality, but because of the small reputation, so it is rarely paid attention to, which is actually a pity.
The one we're talking about today is from GuizhouOld Father WineIn fact, it is a pity that the Guokang Distillery, which brews this wine, has insisted on handmade liquor for so many years, just to bring you the best quality liquor.
The winery is close to the Chishui River, the water quality of this river is rich in trace elements, providing a natural high-quality water source for winemaking, and the red tassel glutinous sorghum in Moutai Town is the indispensable soul of the old father's wine, although the yield of this sorghum is small, but the starch content is extremely rich, and it is the best to make sauce-flavored liquor.
Master Fan used the long-standing Daqu Kunsha process to make this wine, which has been honed over the years and is still retained in the purest essence of winemaking, with a brewing cycle of 365 days, and every drop of Lao Father's wine has gone through the cycle of the four seasons, where time is transformed into the depth of taste and the complexity of the wine.
On the palate, you can feel a rich aroma of sauce, followed by layers of fruity and floral aromas, and finally leave a faint sweetness and a long aftertaste on the tongue.
Over the course of five years, the wine slowly interacts with the microorganisms in the air and the unique environment of the cellar to achieve a perfect balance that would not be tempting
That's what you shared today, if you have any other opinions, you can leave a message below!