**New Trends in the Domestic Automotive Market: Challenges and Opportunities**
In recent years, there has been controversy in the domestic automotive market, especially in the field of Japanese cars. Some consumers firmly believe that Japanese cars are fuel-efficient and durable, and are a rational purchase choiceHowever, others believe that the joint venture car has a poor interior, low configuration, and high quality"IQ tax"。While opinions vary, Honda's sales figures make it impossible to recognize its success.
Honda China recently released its November sales figures, with a cumulative sales of 106,654 vehicles, up 36 percent year-on-year5%。Honda's rise against the trend despite the decline in sales of joint venture vehicles is indeed remarkable, reflecting Honda's widespread popularity in the domestic market.
However, the comments of netizens also caused us to think. Someone said: "It's only 100,000 together."In the past, a single factory was 100,000 a month. "Indeed, Honda achieved the peak of sales in 2020, selling 162 for the year70,000 units, 100,000 units sold a month by a single plant is not unusual. But starting in 2021, Honda's sales fell sharply, falling 4% in 2021 and 12 in 20222%, sales from January to November this year fell by 13 year-on-year5%, there is still uncertainty in order to exceed 1.2 million sales.
Another netizen raised an important question: "How many ws does Accord cut its price?"The price of CR-V is reduced by a few w?Civic price cut a few w?Can sales continue to grow after the price reduction incentive?"Indeed, in recent years, Honda models have begun to drop prices significantly, with the Accord offering a maximum of 60,000 yuan, and the Civic in some areas also has 450,000 yuan discount. As netizens said, at present, Honda mainly relies on ** to stimulate sales, but whether this can continue to grow is still unknown.
Not only Honda, but brands such as Volkswagen, Toyota, and Nissan are facing a similar situation, and they have used *** to attract consumers, but sales are still declining.
Behind this phenomenon, it reflects the great changes in the domestic automobile market. ** Late development in China, the early market is mainly dominated by joint venture models, ** high prohibitive. However, with the rise of domestic brands, cost-effective domestic cars have begun to be favored by consumers, and the prices of joint venture models have gradually returned to normal levels. The past era of affordable or high-price car purchases may become a thing of the past, and a new automobile market pattern is gradually taking shape.
For consumers, this means more choice and more competitiveness**. The continuous improvement of the quality and performance of own-brand cars has enabled consumers to no longer be limited to joint venture cars, but to make more informed car purchase decisions based on their needs and budget. At the same time, joint ventures need to pay more attention to improving product competitiveness, rather than relying solely on brand premiums.
This is a time of great challenge and opportunity for the automotive industry. Manufacturers need to innovate to improve product quality and reduce costs to meet the needs of increasingly discerning consumers. At the same time, the guidance and support of the policy will also have a far-reaching impact on the development of the industry.
In general, the domestic automobile market is ushering in profound changes, ** is no longer the only determining factor, and consumers are increasingly demanding product performance, quality and service. Automakers need to keep up with market trends and continuously improve product competitiveness in order to stand out from the fierce competition. The future automotive market will be more diversified, which will also bring consumers more choices and a better car buying experience.