New energy purchase recommendation
With sales of more than 100,000 units in November, Honda's basic market is quite stable, but there is a "long downhill" in front of it
The situation in China's auto consumer market has undergone subtle changes, with domestic auto brands rising strongly, while traditional auto brands are facing the pressure of being challenged, even Japanese brands such as Toyota and Honda are now facing a decline in sales in the Chinese market. Recently, in November, Honda China announced a monthly sales of 106654 units, which means that the monthly sales of the Honda brand in the Chinese market are still maintained at more than 100,000 units, and on the surface, the basic market seems to be relatively stable.
If it is compared with November last year, there is indeed an increase in sales, but there is some impact on this time period last year. If you compare the data in November 2021, the monthly sales volume at that time was 13670,000 units, with monthly sales of 17 in November 202010,000 units, so it seems that the overall trend of Honda is declining, but there are still many classic models that can support the façade.
For example, in the field of sedans, the monthly sales of Honda Civic can basically be maintained at more than 10,000 units, although the guide price of this car is not cheap, and it is relatively expensive in the field of compact cars, but after all, it is not famous enough, and Honda Civic is relatively generous in terms of materials, 1The 5-ton turbocharged engine outputs 182 horsepower, which is relatively aggressive, so the car is still attractive to younger consumers.
The sales of another higher-level model, the Honda Accord, have also begun to stabilize, and the sales have declined seriously after the overplacement, but in the past two months, the Honda Accord has begun to give good discounts, and it is normal for offline sales channels to give more than 30,000 discounts, so the monthly sales of Honda Accord in October have returned to 170,000 units.
In addition to the two main sedans mentioned above, in the SUV circle, the sales of the two brother models Honda CR-V and Honda Haoying are also quite stable, and they can be called popular models in the compact SUV circle.
However, in front of Honda may be a long downhill, because the next Chinese automobile consumer market belongs to the era of new energy, and the proportion of new energy products under independent car brands is getting higher and higher, especially brands like BYD have even completely stopped producing fuel vehicles, and people can sell more than 300,000 new energy vehicles in a single month. On the other hand, Honda Motors, although it has also launched several plug-in hybrid models, has not shown much sincerity.
For example, in addition to the fuel version, the new generation of Honda Accord also launched a plug-in hybrid version, but from the sales point of view, the Honda Accord PHEV has only maintained a triple-digit sales level in recent months, and it has not made any waves at all, because the price of this car is indeed not cheap, and the starting guide price is 22580,000, and the battery was directly assembled in the rear trunk, sacrificing a lot of practicality.
Models like the plug-in hybrid Honda Accord are destined to be difficult to catch fire, and it is not a new platform system.
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