On December 5, 2023, Honda Motor announced its November sales report in China.
Total sales were 106654 units, up 36 percent year-on-year5%, 1822% growth.
Honda sold 130424 vehicles in October, with a steeper decline in NovemberTherefore, there is no specific data on any car mentioned in this sales report, and it is expected that the sales of Dongfeng Honda CR-V can still exceed 10,000 units, while the Civic is uncertain, and Guangqi Honda's Haoying, Style and Accord are expected to decline.
Why is Honda's sales declining?
Perhaps the latest report from the Japanese media gives the answer, a few days ago, the Japanese media reported that Honda Motor decided to cut the contract workers of the Chinese joint venture, specifically for Guangqi Honda to cut 900 contract workers;The reason for this is that Honda Motor is in the process of readjusting its production, and its sales are declining due to the high demand for pure electric vehicles (BEVs) in the Chinese market, which focuses on gasoline vehicles (engine vehicles).
When I saw this information yesterday, I couldn't confirm it, after all, its sales in October had the momentum of **;But after looking at the November sales figures, it seems that the content of the report is indeed true, and the sales of Honda cars have fallen quite a bit.
Vehicle electrification has become an unstoppable technological development trend, and it is difficult not to sink in the diesel locomotive campTherefore, it is necessary for Honda to create some competitive new energy models, and at the beginning of 2024, Dongfeng Honda is expected to launch the e:NS2, and Guangqi Honda is expected to launch the e:NP2. The e:N SUV concept in the photo below will be launched within the next year, but will these cars help Honda turn things around?
Let's take a look first.
The naming of cars is a science, and the names of these cars are really hard to remember;Named with English words and Chinese words, such cars will be easy to remember, such as Accord and Haoying, among which the naming of Accord is still quite level. On the contrary, looking at these models starting with "e:", not the owner is afraid that he can't remember it. However, as long as the vehicle is cost-effective enough, even cars without a name can be sold well, then will these cars be cost-effective?Let's take a look at Guangqi Honda's E:NP1, which is a small SUV with a body size of 4388*1790*1560 mm, a wheelbase of 2610 mm, and a front MacPherson and rear torsion beam non-independent suspension.
E:NP1 is of course a front-wheel drive scooter, the space performance can be imagined or felt by comprehensive size standards, and the maximum power of the electric motor is only 134kW 150kW;The cruising range is 420 km in the low-to-medium variant and 510 km in the high-spec and flagship versions.
Obviously, the positioning of this car should not be very high, and its price is within 150,000 or more appropriate.
However, the guide price of its low-to-mid version is. 90,000 yuan, long-lasting version to be. 80,000 yuan.
Summary: From the positioning of E:NP1, you can roughly ** its "E:" series of new car positioning, think about the threshold price may be set at 200,000 level, but the product power is very difficult**;In fact, it is not that Honda or Toyota and other Japanese car companies can't make pure electric vehicles, but the unreasonable product positioning, the steamed bread will be set out of the steamed bun, the steamed bun will be set at the price of the bun, and the steamed bun will have to be set out of the high-end pastry, who will place the order?
Let's wait and see what kind of highlights the new cars of the "e:" series will bring.
Editor: Tianhe Auto-Automotive Science Island, released by Tianhe MCN, welcome to retweet and comment.
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