The "Gong Dou" drama of Dongfang Selection, with the promotion of Dong Nu, seems to have come to an end. But in Mr. Chunesch's view, this is just the prelude to transformation. The challenge faced by Dongfang Selection is not only internal management, but also the clamping of the capital market and the Douyin platform. Companies need to get rid of their dependence on individual influencers and become a non-influencer-centric e-commerce platform.
The influencer economy is not easy to follow, with huge capital investment, low success rate, and high liquidity of influencers. Oriental Selection's financial report shows that the company needs to reform and innovate to cope with the challenges of declining traffic and stock price**. Dong Yuhui's experience is also thought-provoking, he obtained a stake in Dongfang Selection, but the cruelty of real business made him realize that he needed to find a balance between business and ideals. 
The goal of Oriental Selection is to become a brand and platform that reduces its dependence on influencers. This requires companies to reform and innovate on multiple fronts. Dong Yuhui's promotion and equity, as well as the opening of an exclusive live broadcast room, are all part of this transformation. However, this path is not easy and takes time and effort to achieve. 
In short, the transformation of Dongfang Selection has just begun, and the future is full of challenges and opportunities. The Internet celebrity economy is not an easy road to take, and Dongfang Selection needs to find its own direction and become an e-commerce platform that is not centered on Internet celebrities. This requires companies to reform and innovate on multiple fronts to meet the challenges of the future.