On December 28, RT-Mart Super Daduhe store officially opened. The store is located in Xintai Center Shopping Mall, Lane 1098, Meiling North Road, directly connected to Meiling North Road Metro Station of Metro Line 15. This is the first RT-Mart SUPER store in Putuo District, and it is also the second RT-Mart SUPER store in Shanghai under RT-Mart's community-based store.
RT-Mart Super Dadu River Store.
At 8 o'clock in the morning on the first day of opening, RT-Mart Super Daduhe store was already full of customers. "The brand of the comprehensive supermarket has finally opened at the door of the house, and there are low-price discounts for the opening, and my wife and I came early in the morning. Aunt Zhang, who lives nearby, is full of vegetables and is satisfied, she told reporters, "The live fish bought here is very fresh, and it also provides killing and cleaning services, and the environment is much better than that of the vegetable market." You can come here to buy groceries in the future. ”
On the first day of opening, the flow of customers was overwhelming.
The reporter learned from RT-Mart that RT-Mart Super Daduhe store covers an area of about 1,500 square meters, and its business categories cover vegetables and fruits, meat, eggs and aquatic products, dairy baking, pastry cooked food, low-temperature refrigeration, leisure snacks, grain and oil seasoning, wine and beverages, cultural and creative products, maternal and child products, etc. A total of 5,300 SKUs (minimum stock keeping units) provide online and offline integrated services for surrounding residents.
Not only that, RT-Mart SUPER, as a subsidiary of the group, focuses on the layout of community-based supermarket retail, focusing on insight into consumers' "new needs for quality life", and selecting products more vertically. "Super stores pay more attention to combining the actual needs of consumers, selecting categories that meet the needs of regional consumers, optimizing the product structure, and streamlining items. The relevant person in charge of RT-Mart said that for example, in the RT-Mart Super Daduhe store, in response to the surge in consumer demand for beef and fresh aquatic products, a new Australian chilled beef from Australian natural pastures has been launched, which has full-link quality control from the source to the table, fresh and safe, which can meet a variety of cooking methods such as frying, stir-frying, marinating and stewing, and explore the diversity of beef in one stop. In addition, seasonal fruits such as cherries and strawberries from all over the world and the country, and treasures such as Huishang zero-rise shortening finger cakes, Huishang hand-made thin-crust siu mai with large pork shoots and xiawuji, freshola sugar-free black sesame crisp and other treasures are also on the shelves at special prices.
On the first day of opening, the flow of customers was overwhelming.
The reporter learned that since RT-Mart opened its first large-scale supermarket in Shanghai in 1998, there have been 27 stores in Shanghai, including 25 RT-Mart and 2 RT-Mart Super. Putuo has become the first choice in Shanghai for enterprises to deploy medium-sized life supermarket RT-Mart Super. In this regard, Zhou Xiaochen, head of RT-Mart's SUPER business, said, "Putuo District was previously a blank area for RT-Mart, and no stores have yet been set up. We have seen the thriving development of Putuo District in recent years, and the determination of Putuo District to vigorously develop business, which can be said to be mutually attractive, so we have another son in Putuo District and incubated RT-Mart SUPER. The location of the store is also a commercial and leisure sector focused on building in Putuo District, and the addition of RT-Mart SUPER can meet the living needs of surrounding residents. ”
According to reports, the New Year's Eve welcome superimposed store opening, RT-Mart super Dadu River store provides consumers with multiple preferential products and preferential activities: from December 28th to January 12th, with a membership card single actual payment of 88 yuan can get a 50 yuan coupon;In addition, there are membership points redemption, "low-price storm" a variety of printed goods discounts, etc.
Celebrate the opening, low-price storm ** event.
In addition, the online home-to-home service has been launched at the same time, consumers can place orders at the same time through RT-Mart Youxian app, Youxian mini program, Ele.me and other channels, and the delivery can be delivered to their homes within 5 kilometers of the store as soon as 1 hour.
It is reported that Sun Art Retail, the parent company of RT-Mart, is stepping up the layout of medium-sized life supermarkets. This year, 9 RT-Mart Super stores have opened in Suqian, Chengdu, Dongguan, Songyuan, Lanzhou, Tangshan, Changchun, Jinan and other cities. Since the opening of the first store in 2020, Sun Art Retail has owned 19 RT-Mart Super stores. "In the future, online and offline competition in supermarkets will tend to be more integrated, and we will focus on commodity capabilities, high quality-price ratio, and scene innovation, so as to better serve Putuo consumers online and offline, and bring a healthier and happier experience to the public." Zhou Xiaochen said.
Reporter: Ding Wanxing.
Editor: Jiang Tianshu.
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