**"Photo" and "poster" have always been popular collectibles for star-chasers, but in recent years, a new star-chasing consumer product - star card is quietly emerging. These small cards are different, some are tens of yuan, and some are even thousands, and they have become the new favorite of the star chasers in the fan circle.
As early as the early 2000s, the Japanese girl group "Good Morning Girl Group" gave a small card in **, opening a precedent for official brokerage companies to give small cards. Subsequently, South Korea's SM Entertainment Company also randomly gave members small cards in Girls' Generation**, thus setting off a craze for small cards in the rice circle. This kind of small card culture continues to expand, and many men's and women's groups will randomly give a member small card to the entity**.
In addition to the ordinary ** with promo cards, in order to stimulate sales, entertainment companies also launched various types of celebrity cards, such as concert-limited "song cards", "signing cards" for signing meetings, as well as "bonus cards", "tour cards", etc. The launch of these small cards not only increased sales, but also led to the growth of the fan economy.
The way to buy is also evolving, from buying ** gacha cards to online exchange, buying or participating in gacha activities. Buying a card is not only to have your favorite star, but also to socialize. Buying small cards and gacha cards has become an opportunity for fans to communicate with each other and create more social fun for them.
In addition, in addition to the pleasure brought by the small card, the "excitement" in the process of card drawing also fascinates the star chaser. Drawing cards is like opening a blind box, full of uncertainty, and this psychology of "gambling" contains fun in it. Drawing cards with their peers, teasing each other and praying for good luck has become a special form of entertainment.
The craze of celebrity cards is not only the support and love for idols, but also the embodiment of the fan economy. Fans' love for celebrities has led to the pursuit of related peripheral products, and this emotion-centered consumption model has become the main consumption mode of fans.
Xiaoka is not only a pastime for star-chasers, but also a symbol of identity. Buying a celebrity card is not only to chase stars, but also to establish a common topic with your colleagues and gain a sense of identity. This kind of purchase behavior is not only a simple consumption behavior for star chasers, but also a way of social communication.
The craze of celebrity cards not only enriches the entertainment methods of star chasers, but also presents a new consumption model. This new type of economic consumption based on emotions and attitudes has created more happiness for star chasers. However, at the same time, there are also some deficiencies in the small card trading market, and more improvements and norms are needed.
In general, the celebrity card is not only an emotional expression for the star chaser, but also represents the evolution of a consumption model. It contains support and love for celebrities, and it is also part of the fan circle culture. With the passage of time, the development of small cards still needs to be more standardized and improved.
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