On December 14, 2023, the first Meituan Enterprise Edition Enterprise Consumption Management Conference was held in Shanghai. With the theme of "Moving to the New", guests from Fudan University, Lixin Tax Agent Firm, Servier, China Construction Bank, Everbright Bank, NIO and other industry, academia and research circles gathered at the scene with nearly 1,000 practical elites to share and share the new trends, new scenarios and new capabilities of enterprise consumption under the new situation.
Kang Kai, general manager of Meituan Enterprise Edition, said that with the improvement of enterprise consumption digitalization, enterprise consumption demand continues to expand, and consumption scenarios are more diversified. Under this trend, the one-stop digital management of enterprise consumption has increasingly become an industry consensus.
Caption: Kang Kai, general manager of Meituan Enterprise Edition, delivers a speech.
The emergence of new consumption scenarios for enterprises has brought more space to the upstream and downstream of the industry
Starting from the 10 small things of enterprise consumption, from the multiple perspectives of ordinary employees, administration, finance, etc., Kangkai shows the new scenarios and new needs of enterprise consumption management in a small way.
In the past few years, Meituan Enterprise has taken corporate dining as its advantageous scenario, and gradually covered various corporate consumption scenarios such as business travel, car use, and welfare. Kangkai said that every small innovation is the voice of the times for enterprise consumption change. On the one hand, thanks to the in-depth excavation of enterprise users, enterprise consumption scenarios have become richer and more diverse, and novel forms of consumption are emerging, such as 4S stores launching high-quality lunches to improve the experience of car owners, and CCB Life building smart canteensOn the other hand, the differentiation, compounding, and flexibility of enterprise user demands are becoming more and more prominent, for example, enterprise employees invite customers to drink temple coffee, and there are also big-name demands for group meal stalls.
Changes in industry trends and corporate consumer demands are the driving forces behind the continuous iteration of Meituan's Enterprise products and services. At the conference, Kangkai displayed the Meituan Enterprise User Experience Value Map 20 (as shown below). He introduced that the enterprise consumption scene is composed of four elements: "consumption motivation, control rules, consumption scenarios, and supply services", and the permutation and combination of the four elements have brought greater market and innovation space to the upstream and downstream of the industry.
Caption: Meituan Enterprise User Value Experience Map 20
From decentralization to collaboration, enterprise consumption management accelerates the transformation
From decentralization to collaboration, the foothold of enterprise consumption management transformation has been gradually implemented from the past economic trends and policy trends to the current industrial transformation and business innovation practice.
Zhang Yina, director of the Consumer Big Data Laboratory of the Ministry of Commerce and professor of Fudan University, said that the small trends of enterprise consumption can be glimpsed from the general trend of the economy. From the perspective of space, first-tier cities with a high concentration of corporate headquarters and a higher level of digitalization in the life service industry have become the main battlefield for enterprise consumptionFrom the perspective of segmentation scenarios, the consumption growth potential of service categories such as catering, hotels, health, and entertainment is relatively largeFrom the perspective of enterprise management, choosing the right partner to learn from each other's strengths and weaknesses is faster than "burying one's head in hard work" alone.
In business management, the importance of tax management cannot be overlooked. Compliance issues such as problematic invoices, problematic business, and public-private non-distinction are the key areas of tax administration. Mr. Song Chenjun, Tax Director of Lixin Tax Agent Firm, gave an in-depth analysis of the development background of the "Golden Tax Phase IV" and the core concept of "tax governance by numbers". He stressed that enterprises should actively respond to the requirements of tax collection and management, and improve their operational efficiency and risk management capabilities by strengthening business norms and centralized control.
3In the 0+ era, some benchmark companies take into account cost reduction and efficiency increase and employee experience, and continue to explore the optimal path of enterprise consumption. This year's Enterprise Consumption Management Conference can be described as a display position for enterprise consumption practice, conveying the vitality of enterprise consumption innovation. Meng Jing, Deputy Director of Purchasing of Servier, shared his own innovation path as a representative of the company: from the contract, to the special car, canteen and business travel, Servier has achieved efficiency improvement, management transparency, data visualization, and a significant improvement in employee satisfaction and experience. She said that industry attributes and business characteristics have always been the key to enterprise consumption management.
Looking back at 2023, for many businesses, the "must-have" moments have become more numerous. Under the new situation, corporate consumption is entering a new stage: the scale of expenditure in the five major scenarios of business travel, travel, group meals, procurement and welfare has reached the trillion level. Cost reduction, efficiency increase, compliance, and experience. Aiming at the goal, it is imperative to innovate and apply management thinking. Up to now, Meituan Enterprise has served more than 10,000 customers. Kang Kai said that Meituan Enterprise has always practiced the mission of "making enterprise consumption easier", and will continue to explore and innovate enterprise consumption services in the future, bringing professional and efficient full-chain resources and services to more enterprises, and helping enterprises in the digital transformation of consumption.
Leifeng.com.