If the sales volume in the peak season this year is not good, then it will be more difficult next, and more people will inevitably need to start clearing the goods after the New Year, and the peak season is not prosperous, which is also the view of many sellers now.
If we can do a solid job in products and services, the market will always be in demand, then we only need to meet the needs of this area, I think the future is still promising.
Here I suggest that sellers, taking advantage of the traffic in the peak season, you can start building one or two new products, and you will find that with the traffic in the peak season, the whole product will be more efficient and more cost-effective.
There is a point to pay attention to here, whether the product should be restricted, that is, the buyer can only buy how many at a time. When the product is in the new product period, you can limit the purchase to only 3 at a time, and then observe it through the new product period, if you find that there are often many guests who buy two or more at one time, then you can buy without limit, you will find that sometimes there are unexpected surprises, that is, bulk orders, that is, bulk orders from buyers, and the entire repurchase rate is particularly high.
Brother Cao said a problem, we all know that the organic traffic of the product is mainly the search page, ASIN page, if the listing relevance of the product is not high enough, the copywriting is not enough, then it also leads to the product after the advertisement, the traffic is not accurate enough, and the natural conversion is also poor.
The core logic is to ensure that the relevance of the title, copy, and detailed description of our listing is high enough, as long as the relevance of our listing is good enough, then the conversion of the basic listing will not be too bad. In the case of a high conversion rate of listing, then we can gradually reduce the budget of advertising, the bidding of advertising, and the organic traffic will increase steadily.
Because we all know that ACOS is very difficult to keep down without organic traffic. So, check whether the relevance of your listing is high enoughAre the keywords as covered as possible?
When editing the listing, you can filter the keywords with high relevance collected and bury the words with high traffic into the listing and copywriting one by one in order, so as to greatly improve the relevance of the listing.
With the historical sales volume and historical weight of listing, the weight of words, and the conversion rate of listing continues, a virtuous circle is getting better and better.
Then, with the organic ranking of keywords, the organic traffic of listing continues to increase, so naturally the proportion of natural orders of products is also increasing. At the same time, the ranking of your products is also a continuous trend, so the organic traffic will increase quickly.
Because we all know that the closer a product is ranked to the top ranking area, the greater the organic traffic of the product. The strong are always strong.
So how to improve the conversion of listings?Compared with other promotions, evaluation is undoubtedly the most effective and cost-effective way to make the product page grow rapidly.
Secondly, most of the new products are difficult to promote in the early stage, because a large number of peer products have accumulated a large number of evaluations a long time ago, even if your product is very good, it is difficult to catch up with no one to push sales, and there is not confidence in your own products, or the product itself is not good enough, attracting natural bad reviews or bad reviews maliciously by peers, all need to be diluted with a large number of praises.
Evaluation is not the only means, but it is definitely a weapon to promote sales, the evaluation here is to raise a buyer number for your own evaluation, that is, to build a foreign environment, to register, to raise your own number, to place an order for yourself, to raise your own number relatively speaking, the cost is lower, you can test anytime and anywhere, the most important thing is safe and controllable, if you want to do a good job in self-raising number evaluation, it is very important to raise a batch of high-quality buyer numbers. These require experience and technology, and will directly affect the later operation.
Because there is a certain technical threshold for the self-raising number assessment, many people are daunted and need to solve a lot of resources and technical problems. For example, simulating the local real environment, delivery address, payment method, registration and order skills, etc.
Of course, the experience and technology of raising an account also determine the weight of the raised buyer number and the success rate of placing an order. At present, the success rate of our self-raised account can reach more than 90%, and there will be no correlation between one account, one IP and one physical environment. For technical questions about the self-support number evaluation supplement, welcome to communicate!Content: Brother Cao's evaluation technical consultant.