XiaomiWith its unique business model, it has always been able to keep profits extremely low when entering various industries. Either wayMobile phonesOr home appliances,XiaomiAll of them have won the favor of consumers with excellent cost performance. For example,XiaomiMobile phonesThe pricing has always maintained a relatively close level to the people, and the ** of 1999 yuan has become a benchmark in the market. Even ifXiaomiNow it has hit the high-end market, but from the perspective of configuration and **, it is still one of the most cost-effective brands in the domestic market. XiaomiThe industry it has entered is the same, and it can always provide high-quality products at a low price, so as to consolidate its market position. Color TVThe industry is the best example of thisXiaomiWith its cost-effective products, it quickly occupied market share.
In addition to driving down profits,XiaomiIt also puts a lot of pressure on other manufacturers by breaking the market pricing. WhenXiaomiWhen entering an industry, not only do consumers gain more choice, but pricing in the market also changes. Other manufacturers had to lower ** withXiaomicompetition, which leads to a decrease in the level of the market as a whole. This is also why many home appliance companies are worried aboutXiaomiOne of the reasons for the confrontation.
XiaomiAs a well-known brand, it has a strong brand appeal and user base in the market. Either wayLei JunPersonal charm stillXiaomiThe cost-effective products have won a large number of loyal fans. Therefore, as long as it willsXiaomiThe brand is hung on the product, and the sales volume will basically not be bad. XiaomiThe sales advantage not only comes from its own influence, but also benefits from its strong channel advantage. XiaomiWith a huge online sales channel and its own e-commerce platform, it can quickly promote products to consumers, so as to ensure sales.
WhenXiaomiWhen the sales volume is strong, the life of other manufacturers is not easy. Because the market share isXiaomipreemptively, they had to lower the product ** to withXiaomicompetition, which leads to a further decline in profits. XiaomiThe advantages of the brand put a lot of pressure on other companies and reminded them to enhance their competitiveness.
In addition to ** and sales advantages,XiaomiAlso possessed powerfulChainand R&D capabilities, able to quickly enter various fields and win in the competition.
XiaomiWith its products are close to the people and sensitive to market demand, it has established a huge number of productsChainSystem. This makesXiaomiThe required components and raw materials can be obtained quickly in a very short time, thus accelerating the development and production of new products.
At the same time,XiaomiIt also has unique advantages in research and development. The company adheres to the concept of customer first, and constantly carries out technological innovation and product upgrading. XiaomiIt not only has a large number of patented technologies, but also withChainPartners work closely together to drive product development and improvement. Therefore,XiaomiYou can quickly launch better products to get a head start in the market competition.
XiaomiofChainand R&D advantages make it easy to enter various industries and launch competitive products in a short period of time. Other competitors are hard to compete withXiaomiFight because they can't be inChainand R&D to follow up quickly. Therefore, many small household appliance companies choose to becomeXiaomiA part of the ecological chain, even if the profit will be compressed to a certain extent, can at least be obtainedXiaomisupport andFlowand other resources. For those who don't want to joinXiaomiEnterprises in the ecological chain either choose to stay awayXiaomi, focus on niche product markets, or you need to have a higher level of R&D and technology to be able to work withXiaomiCompete. However, this can really be done withXiaomiThere are very few companies that have passed the tricks.
To sum up, all engaged in home appliances, automobiles,Mobile phonesBusinesses in the field are worried withXiaomiAntagonism. This concern stems from:Xiaomi** pressure, sales advantage as wellChainand R&D capabilities. XiaomiBy breaking the market pricing and providing cost-effective products, it has achieved great success in the market. This makes other companies have to strengthen their competitiveness in order to:XiaomiContend. However,XiaomiThe market advantage is very obvious, and it is difficult for other companies to compete with it. Well, for these businesses, joinXiaomiEcological chain or break through the technical level and become withXiaomiThe few businesses that compete may be their best bet. Otherwise, they can only be eliminated from the market.