Today, Gen Z has become the main force in the consumer market, growing up in the digital era, they prefer personalized experience, interactive participation, more innovative and varied lives, and more attention to the influence ...... of social **The shift in consumer trends has brought huge challenges to brand operations, and brands are actively looking for better ways to connect with Gen Z consumers.
In this regard, Yoyomei, the No. 1 brand of healthy fruit snacks in China, adheres to both youth and scenario-based, and has greatly enhanced the attention and participation of Generation Z consumers through a series of marketing methods that keep pace with the times. For example, in September this year, Yoyomei will build a national 8-city roadshow in Nanchang, Wuhan, Shanghai and other places to open for a limited timeCome to Yoyo Mei to start school and start school 6", and set up games such as [Super 6 Episode Energy Station] ring game and [Mei Frozen Casting Fun] at the event site to attract consumer interaction. In addition to the enjoyment of taste buds brought by a variety of delicious snack products, the fun activities also took away the anxiety and hesitation of the school season, bringing spiritual satisfaction to consumers.
On December 17th, Yoyomei officially announced the brand's global spokesperson, the Times Youth League, and opened a new era of "Mei" with seven youthful idols. As a hot idol team in domestic entertainment, the seven teenagers of the Times Youth League have different personalities, infinite love and persistence for the acting career, and have won the support and love of a large number of fans with their fresh and sunny image and excellent business ability, and their influence should not be underestimated. In the official 30-second short video, seven teenagers dressed in white elegant clothes, gestured "6", and shouted the classic advertising slogan "Are you okay?"The combination of youthful and upward charm and the current Z generation group's advocating individuality and self-expression attitude has once again endowed the Yoomei brand with vigorous youthful vitality. This official announcement** quickly became popular among young consumers, and it has received 16.83 million+ times in just two days**, which shows the speed of breaking the circle.
Not only that, Yoyomei also combined the opportunity of the official announcement of the spokesperson to start a week-long juvenile Mei Hao parade plan from December 17th to December 24th. At the event site, Yoomei prepared tricks and welfare surprises for everyone, which is bound to attract a large number of young consumers again and accelerate the brand's breakthrough.
How to play with young people in Generation Z has become a mandatory marketing topic for brands in recent years. Whether it is an in-depth marketing campaign for multiple consumption scenarios or an official spokesperson, Yoyomei accurately fits the consumer needs of Generation Z, effectively cuts into the circle gathering place of young users, injects a good factor of "Mei" into the development of the brand, and makes the brand burst out with more possibilities!