The spirited liquor, known as the "friend of men", has long since disappeared, what is the situation?
In the field of Hubei liquor, Zhijiang Daqu has before and Baiyun has been sitting on the throne of "Central China Liquor King" for many years, and other liquor brands are difficult to surpass, so they can only look up to their backs. However, strong liquor has opened a new path and become a unique existence, leading the national health wine industry with "although strong wine is good, don't be greedy for a cup".
For a long time, people expected baijiu to satisfy cravings without causing harm to the body, and it is precisely on this basis that Jinjiu has been focusing its propaganda on "medicine" rather than "wine". Coupled with the intimate advertising slogan, it instantly shortened the distance with consumers, so that the wine is no longer an ordinary wine in people's minds, but a "male friend".
At that time, this wine was everywhere in supermarkets and restaurants, and 8 out of 10 drinkers had tasted it. But why has it disappeared now, and why?
Spirits are classified as "medicinal liquors," but in the strict sense of the word, they still fall into the category of liquor. Due to the low alcohol content, for people who love to drink, the taste is light and lacks the taste of alcohol; And for those who pursue health, it is also wine, which cannot play a health effect.
Health liquor is not a mainstream liquor, it is only a small branch of liquor. Among the liquor consumer groups, 80% of people choose to drink ordinary high-strength liquor, while only 20% choose health wine, fruit wine, etc. In the health wine market, there are not only strong wines, but also other brands.
In recent years, there has been a significant decrease in the number of advertisements for spirits, and people have the illusion that "spirits are cold" compared to the overwhelming advertisements at the beginning. However, in fact, the sales of jin liquor in 2021 will still remain at about 11 billion, and it is still the leader in the health wine industry.
The initial price of Jin Liquor was only 8 yuan a bottle, and then the price continued to rise, and in 2019, it has risen to 15 yuan a bottle, which is comparable to the ** of Yellow Cover Glass Fen and other wines of the same specification. It is not completely unacceptable to the price increase of liquor, but the phenomenon that the price of liquor is rising rapidly and the quality of liquor has not been improved makes it difficult for consumers to accept.
This shows that any liquor company, if it does not focus on liquor quality, will withdraw from the liquor stage sooner or later. No matter how good the advertising is, it is still the consumer who pays in the end. Especially for wines aimed at low-end consumers such as spirits, excessive advertising will increase costs, and it is difficult to avoid price increases. And the people at this level of consumption are more interested in the word "affordable", there are many kinds of liquor on the market, but they like to drink and be close to the people.
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Yuande Fangtai Liquor uses red tassel glutinous sorghum as raw material and adopts the "Daqu Kunsha" process, and the winemakers are well aware of the uniqueness of glutinous sorghum, using its high content of tannins, starch and the characteristics of thick skin and small grains, giving the wine a rich and layered feeling. Adhering to the century-old tradition and following the "12987" standard, the brewing cycle is one year, and the cellaring time is up to seven years, creating a complex flavor and the characteristics of an old wine. The aroma of the wine is refreshing, rich and dreamy, exuding the aroma of grain and flowers and fruits. The taste is delicate and warm, harmonious and balanced, as if you are in a fairyland, which is intoxicating. This imitation Taiwanese wine shows a unique charm on the palate, making it a very satisfying wine.
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