Recently, a number of banks have increased the credit card tolerance service limit to $100. This initiative aims to respond to the initiative of fee reduction and profit concession, activate the stock market, improve user loyalty, and tap the value of the stock market. However, credit card users surveyed believe that this is good for some careless cardholders, while there is still room for improvement in credit card services. Industry insiders said that banks must further "intensively cultivate", innovate products and services, and truly reduce user credit costs, so as to improve user loyalty and tap the market value of stocks.
Credit card tolerance service refers to the service that the bank allows cardholders to make overdue repayments within a certain range without calculating overdue penalty interest and late fees. Previously, most banks had a credit card tolerance service limit of $50 or $100. Now, many banks have increased the credit card tolerance service limit to 100 yuan, which is undoubtedly good news for some careless cardholders. In real life, cardholders may forget to repay on time due to various reasons, and the improvement of credit card tolerance services has made it possible for cardholders to reduce a certain burden when making overdue repayments.
However, the credit card users surveyed believe that while the increase in the credit card tolerance service limit has some benefits for unwary cardholders, there is still room for improvement in credit card services. First of all, banks should further improve the service quality of credit cards, including improving customer service levels and optimizing credit card product design. Second, banks should strengthen credit card risk prevention, improve the security performance of credit cards, and ensure the safety of cardholders' funds. Finally, banks should increase their publicity efforts to promote the credit card market and increase the visibility and market share of credit cards.
Industry insiders believe that increasing the credit card tolerance service limit not only responds to the initiative of fee reduction and profit concession, but also helps to activate the stock market. On the one hand, it is conducive to broadening the service width and activating existing users. With the increase in credit card tolerance service limits, more cardholders will be willing to use credit cards for purchases and payments, thus activating the stock market. On the other hand, it is conducive to reducing the non-performing rate of bank credit cards and promoting capital savings. The improvement of credit card tolerance services means that banks have a higher tolerance for late repayments, which will help reduce the non-performing rate of bank credit cards and reduce the bank's losses.
In view of the fact that the credit card business has entered the stage of stock game, in the long run, banks must further "intensively cultivate", innovate products and services, and truly reduce the cost of credit for users, so as to improve user loyalty and tap the market value of stock. First of all, banks should increase investment in scientific and technological innovation, and use big data, cloud computing and other technical means to improve the risk identification and prevention capabilities of credit cards. Second, banks should strengthen cooperation with third-party payment platforms and e-commerce platforms to expand the use scenarios of credit cards and improve the convenience and practicability of credit cards. Finally, banks should pay attention to the needs of different customer groups and launch customized credit card products to meet the consumption needs of different customers.
In short, many banks have increased the credit card tolerance service limit to 100 yuan, which is of positive significance for activating the stock market and improving user loyalty. However, banks still need to continue to innovate products and services to reduce the cost of credit to users in order to truly tap the market value of the stock.