Zhangjiajie, December 28 (correspondent Liu Xing) Speaking of Zhangjiajie, in addition to the national forest park, Tianmen Mountain, Huanglong Cave and other familiar beauties, in recent years, Zhangjiajie berry tea has gradually become a new symbol of Zhangjiajie's tourism industry, and the berry tea industry has become a pillar industry in Yongding District, Zhangjiajie City, to consolidate the achievements of poverty alleviation and rural revitalization. Recently, ICBC Zhangjiajie Dayongqiao Sub-branch received a letter of thanks from Zhangjiajie Nongfu Tea Company, thanking ICBC for sending charcoal in the most difficult time.
Zhangjiajie berry tea has a long history, and was originally a commonly used ethnic medicine of the Tujia people, which is included in the "Tujia Medicine" and "National Compilation of Chinese Herbal Medicine" and other traditional Chinese medicine monographs. For thousands of years, the local Tujia mountain people have been drinking berry tea for generations, along with the custom, in their minds, berry tea not only has a unique taste, but also has the miraculous effects of dispelling diseases and healing injuries, strengthening the body, etc., so it is also called by the locals: Tujia nectar, longevity vine, fairy grass. Zhangjiajie berry tea has a variety of health care effects, especially for the throat and throat is very obvious. Yongding District, Zhangjiajie City, is the main production area of Zhangjiajie berry tea and the "hometown of Chinese berry tea".
Zhou Zhaoxiong, as the general manager of Zhangjiajie Nongfu Tea Industry, is a large berry tea planter in Zhangjiajie City, and has been deeply involved in the berry tea industry for many years, and now has more than 1,800 acres of berry tea plantations through land transfer.
Zhou Zhaoxiong has always had high requirements for the quality of berry tea. In the hot and humid summer, the heat is unbearable, and the berry tea likes humidity, which is the favorite weather of berry tea, and it is also the concentrated period of berry tea picking. The perennial rush, especially the high-intensity ultraviolet radiation, made Zhou Zhaoxiong** much darker than ordinary people. In his own words: "Don't look at me like a farmer, I am a farmer, farmers do what farmers should do, I want to grow berry tea well." ”
After the planting problem is solved, it is the problem of post-harvest processing. "If the berry tea is not processed in time, it will cause damage, and if it is sent out for processing, it will delay a lot of time on the way. "Why don't you make it yourself?Zhou Zhaoxiong began to think about building his own factory at this time, but the processing equipment is mostly large machinery and equipment, which requires a lot of financial support.
Industrial and Commercial Bank of China Dayongqiao Sub-branch took the initiative to connect with the Yongding District Science and Industry Bureau to introduce the bank's characteristic inclusive financial products, and contacted the corporate legal person Zhou Zhaoxiong as soon as possible. The Municipal Industrial and Commercial Bank of China (ICBC) and its sub-branches have been linked to the site for many times to conduct on-site inspections and gain an in-depth understanding of the difficulties encountered in the operation and development of the enterprise, focusing on recommending the ICBC inclusive characteristic financial product Berry Tea - Planting e-Loan to customers, which has solved the urgent needs of the enterprise.
The president of Zhangjiajie Dayongqiao Branch of Industrial and Commercial Bank of China accompanied the general manager of the inclusive finance department of the Municipal Bank to inspect the enterprise.
Subsequently, ICBC Zhangjiajie Dayongqiao Sub-branch provided a full range of financial services including loans, settlements, and wealth management for Zhangjiajie Nongfu Tea Industry. At the same time, ICBC and Nongfu Tea focus on the development goal of "agricultural efficiency, farmers' income, and rural greening", adopt the operation mode of "company + farmer" to help the company develop the berry tea industry, and actively respond to the call of the country for targeted poverty alleviation. The purchase of fresh leaves and other forms, and poverty alleviation households have a relationship of interest, through tea picking to solve the problem of employment difficulties for left-behind women and the elderly, and let the enterprise achieve fully intelligent processing and production, every day can process 8,000 pounds of fresh berries and 2,000 pounds of dried leaves, giving full play to the role of industrial precision assistance in the battle of poverty alleviation. In the future, ICBC will also make use of its network and channel advantages to help Nongfu Tea expand its market and enhance its brand influence.
Zhangjiajie Nongfu Tea Industry is now a leading enterprise in Zhangjiajie berry tea industry.
In the next stage, ICBC Zhangjiajie Branch will be based on its own development positioning, closely relying on the advantages of planting e-loan, science and technology e-loan, online loan and other products, to help the high-quality development of Zhangjiajie's local economy, and contribute to the development of Zhangjiajie City.