Heytea's new attraction has attracted public opinion"Buddhism"Can marketing achieve harmony?
Hey, friends, how about a cup of milk tea?But wait, this milk tea is not ordinary!Recently, the familiar milk tea brand Heytea has made a new move. They jointly launched a cross-border co-branded "Buddha Tea Latte" that makes people laugh, yes, you heard it right, it is a latte with the word "Buddha" at the head!Now, this wave of "Buddhism" marketing has really provoked a lot of gods.
Don't rush to order, let's talk about what's going on behind the scenes. Just when we usually walk the street and grab a cup of milk tea, Heytea decided to play something big this time - they teamed up with a brand full of Buddhist elements. The result?A few days after it was launched, "Buddha Tea Latte" caused a sensation on social ** like a speechless Bodhisattva. Some people are happy to quip, "Now even the Bodhisattva has to sell advertising space?"Someone else joked: "Do you have to go to the temple next time to find Kaiguang milk tea?""Haha, netizens from all walks of life are really talented.
But then again, it's not all about laughing down. After all, it touches on the hot topic of current affairs and sensitive nerves - the commercial use of religious elements. We know that in today's shopping malls like battlefields, brands are really doing everything to attract the attention of consumers. From the game "Genshin Impact" to high-end brands such as Fendi, Heytea's well-known co-branding in the past has successfully become popular all over the sky. However, the controversy over the "Buddha Tea Latte" also reminds us that every move must be steady!
Let's talk about the market reaction!Despite the controversy, we can't ignore the consumers who are still hungry for new products. After all, there is such a thing as "curiosity", and ordinary people will always have it. According to my fingers (oh no, it's a look-up), Heytea currently has more than 1,000 stores across the country, and it continues to grow every year!
However, in terms of money-making strategies, Heytea may have to think about it again. After all, business practices and religious infiltration need to be carefully balanced on the edge of legal red lines and cultural sensitivities. You must know that in this land of China, "harmony culture" has always been highly respected.
So, dear HeyTea team and other merchants, please remember: creativity is important, but respect and prudence cannot be lost!In the future, we look forward to seeing more exciting, thoughtful, and at the same time in line with the legal and cultural bottom line.
As for whether "Foxi Tea Latte" will become the next Internet celebrity product or will it be delisted?Let's let time tell!I only hope that no matter how it changes, the concept of "harmony" can run throughout.
So, while enjoying the delicious nectar, don't forget to keep a pure heart!After all, there is cultivation everywhere in life!