Recently, Xingtu Star Era ES was officially launched, and the new car launched a total of 5 configuration models, with a price range of 2258-33.980,000 yuan. The new car is positioned as a medium and large pure electric sedan, and is a high-end series model of the Xingtu brand. At the press conference, Chairman Yin Tongyue also said that the overseas price of the Star Era ES will reach one million, becoming the highest overseas priced new car for Chinese bicycles.
I have to say that Chery has been a bit fierce in the offensive of the new energy track recently.
On the 18th of this month, Chery's pure electric off-road "square box" iCar 03 opened global pre-salesOn the 20th, the first ultra-comfortable and long-range smart sedan Star Era ES was launched worldwide. Next, Fengyun A8 will also be launched on January 3 next year.
It is clear that Chery is quickly catching up on the lessons it has missed in the field of new energy and is very positive in the market. Yin Tongyue, chairman of Chery Automobile, has also publicly stated many times that "Chery will not be polite in the field of new energy next year, and will occupy a leading position in the domestic new energy field."
According to Chery's latest data, Chery Group's new vehicle sales in November 2023 will be about 21210,000 units, a year-on-year increase of 111%, and the cumulative sales of new vehicles of Chery Group in the first 11 months reached 166560,000 units, a year-on-year increase of 478%, which has exceeded the sales volume of last year. In the first three quarters of 2023, Chery Group achieved revenue of about 2130200 million yuan, a year-on-year increase of 474%。Whether it is a monthly performance or a year-to-date performance, Chery Automobile's market performance is far better than the industry average.
However, it is also an indisputable fact that Chery's rhythm in the field of new energy is slow. In the first three quarters of this year, Chery's wholesale volume of new energy vehicles was only 8210,000 units, as a comparison, the annual sales of new energy vehicles in 2022 will be 230,000 units, and the sales composition is dominated by small and micro electric vehicles such as the Ant series, ice cream series, and Unbounded series. However, judging from the current development trend of the new energy vehicle market, the living space of Chery's small and micro electric vehicles is becoming smaller and smaller, which is also an important reason why Chery must adjust its new energy vehicle strategy.
At the 2023 Chery Fengyun New Energy Night held last month, the Chery brand unveiled the new Fengyun series of new energy models, and said that in the next two years, the Fengyun series will launch 11 new models to accelerate Chery's new energy transformation. At the following Guangzhou Auto Show, a total of 16 new energy models under Chery Automobile's four major brands, Chery, Xingtu, Jietu and iCar, made a high-profile appearance, demonstrating Chery's determination and execution in the new energy track to the market.
And this time, the first ultra-comfortable and long-range smart sedan Star Era ES, which was launched at the end of the year, was pinned on by Chery. In the official publicity, this car "integrates Chery's 26 years of car manufacturing strength and many black technologies, showing world-class product strength in the five dimensions of space, safety, energy consumption, comfort and intelligence, and creating a new era of ultra-comfortable cars for users." ”
Yin Tongyue did not hesitate to praise: "Star Era ES is a product created with the soul of Chery. We want Xingtu to become Chery's 'BBA' and the 'spire' of Chery Group's brand pyramid. ”
A hardcore product built on the E0X platform.
Epoch ES was born from the high-performance electric platform E0X, which was built by Chery Group in four years and invested tens of billions of dollars in research and development, equipped with five world-class functions, in terms of safety, energy consumption, interior space E0X platform, chassis components and body safety, Epoch ES is equipped with up to 30 active safety functions for users.
The gimbal chassis equipped with Epoch ES has four core technologies: cloud architecture, intelligent control chassis (CIC), intelligent power, and multi-mode perception, and all-round intelligent control jointly creates a world-class driving quality that takes into account comfort and handling. The front high-end double wishbone + rear five-link independent suspension design is the core of the cloud dynamic architecture, and it is also the basic guarantee for ultra-comfortable driving.
In addition, the Epoch ES uses a large number of aluminum alloy chassis parts, and the unsprung weight is reduced by 25%, which further improves the comfort of the gimbal chassis. It is worth mentioning that the Star Era ES is equipped with IAS intelligent air suspension + CDC electromagnetic damping system as standard, which is the only model with this system as standard within 300,000.
At the software level, the LION AI model carried by Epoch ES is a high-dimensional intelligent interactive brain with full scene, self-learning, and evolution. At the same time, the Epoch ES is equipped with Chery's third-generation NEP intelligent driving, using two NVIDIA DRIVE Orin chips with a computing power of up to 508 TOPS, and more than 30 high-performance perception hardware, ultimately achieving end-to-end and full-scene coverage. Among them, intelligent parking is particularly outstanding, and valet parking can support a distance of up to 1 km, supporting above-ground and underground cross-layer parking, covering more than 80% of the daily parking scene.
In terms of energy consumption, up to now, 85 models announced by the Ministry of Industry and Information Technology are longer than 4Among the 75-meter electric models, the Star Era ES consumes 11 per 100 kilometers7kWh, excellent performance. The strong and low energy consumption of Epoch ES is due to the complete energy consumption development system with 5 major capabilities of drag reduction, consumption reduction, energy replenishment, efficiency enhancement and temperature control, and the mastery of 56 core technologies of low energy consumption, which not only requires low energy consumption, but also fast charging and long-distance running. It takes 5 minutes to charge and has a range of 218 km, and 30% to 80% energy can be replenished in 15 minutes. The MAX+ ultra-long endurance version released this time perfectly solves user anxiety with a maximum endurance of 905km at the level of 300,000 yuan.
Star Era ES starts at 22580,000 yuan, respectively, five models will be launched, namely the Air and PUS versions equipped with a 400V high-voltage platform, and the long-range version, MAX+ ultra-long range version and Ultra four-wheel drive performance version equipped with an 800V high-voltage platform, with a maximum configuration price of 33980,000 yuan.
At the press conference, Dr. Gao Xinhua, CTO of Chery, spent nearly an hour and a half explaining in detail the configuration and technical highlights of Epoch ES, and anchored it as a benchmark product in the global market, carrying the mission of Chery's brand to advance and improve. More than 200,000 ** is still full of surprises for the market.
In an interview after the meeting, Huang Zhaogen, assistant to the general manager of Chery Automobile Co., Ltd. & general manager of Xingtu Marketing Center, explained to Cheyun that compared to the product power, this must be very low, the main reason is that the market is too volatile, but Chery is still full of confidence.
Today's listing** is 20,000 lower than the pre-sale**, and we hope that next year, this car can enter the top three in the industry at the level of 200,000-300,000 pure electric cars. Although there are a few players who are very good at the moment, we can also play. ”
Comfort and safety are the values of Xingtu.
With the rapid growth of China's auto exports, expanding into overseas markets has also become an effective way for many Chinese automakers to transfer production capacity and open up a second growth space. In addition to established car companies such as BYD, Changan, Great Wall and Geely, many new car companies such as NIO and Leapmotor have also conquered overseas markets, showing a very strong momentum of development, among which Chery has performed particularly well.
According to the data of the China Association of Automobile Manufacturers, in the first 11 months of this year, Chery Automobile's vehicle exports reached 8370,000 units, which is exactly 166 of the total salesHalf of 560,000 units. This figure also makes Chery a leading exporter of its own brand, second only to SAIC in terms of export volume.
However, it is worth noting that the export growth rate of new energy vehicles has significantly exceeded that of traditional gasoline vehicles. According to the data of the General Administration of Customs, in the first 11 months of this year, China's automobile exports totaled 47620,000 units, a year-on-year increase of 598%。However, although the export of automobiles is still dominated by traditional fuel vehicles, the export growth rate of new energy vehicles is very rapid, and the contribution rate to export growth is also rising. According to the data of the China Association of Automobile Manufacturers, in the first 11 months, new energy vehicles were exported to 10910,000 units, a year-on-year increase of 835%。This also shows that the brand influence of new energy vehicles is penetrating into the global market.
On the one hand, Chery is catching up with other car companies, and on the other hand, the fuel vehicles are declining. As one of the earliest traditional car companies in the field of new energy, Yin Tongyue once said with great regret that Chery "got up early in the morning but caught up late" in terms of new energy, so Chery has been looking forward to the launch of explosive new energy vehicles.
At present, the Star Era has become Chery's head product going overseas, and this time the Star Era ES is listed simultaneously in the world, and it is also pinned on by Chery in the global market. However, Jin Yibo, a spokesman for Chery Group, said that the overseas market is also very volatile, but hopes that Chinese car companies will not just roll ** and ignore the creation of product power and brand power, otherwise the end will be "the same as the former motorcycle".
Just as the United States exports assembly lines and industrialization, Japan's automobile exports are lean production, and Huang Zhaogen also has very deep thoughts on what Chinese cars should bring to overseas markets and how to reflect their brand power. In his view, the values to be exported by Chinese automobiles should be accompanied by the rise of China's manufacturing industry, and China's automobiles should invest and think ahead of electrification, intelligence and networking. Moreover, in the future, China's high-end brands will definitely be born in the field of electric vehicles, because behind them represents the generation of young people on the Chinese Internet.
The essence of travel tools is still safety and comfort, high quality is the foundation, and then it is combined with electrification and intelligence. The main focus of the Star Era is comfort and safety, which remains the same, and then we will combine electrification and intelligence to achieve the same level as the new forces and Tesla. Huang Zhaogen said, "If everyone thinks of super comfort when they think of Star Era, our brand will be successful." This is the taste and values of Xingtu. ”
As for the company's main performance is still supported by the fuel vehicle business, Chery has not avoided it. Huang Zhaogen believes that the Chinese market is very large, and there is still a market for fuel vehicles, so Chery will also maintain its own rhythm. However, car manufacturing must not follow the trend, but must be adjusted according to the needs of the market and consumers, combined with the company's own strategy.
Recently, there has been a lot of uproar about Chery's IPO, and in the current fierce competition and involution, whether it is a traditional fuel vehicle, a new energy vehicle or a overseas business, whether it can be recognized by the market will directly determine whether it can complete the listing at a satisfactory valuation in the future. Previously, it was reported that Chery's target of 4 million vehicles next year is a difficult challenge that almost needs to be doubled to achieve, and Chery will have to make more arduous efforts in order to achieve its goal.
This year, our goal is to achieve greater growth at a rate that exceeds the average growth rate of the industry. Next year we want to achieve even greater growth than this year, and that's our goal. Jin Yibo concluded.