In the era of digital economy, blockchain technology, as an important innovative technology, is widely used in various fields such as finance, logistics, medical care, art, and copyright because of its decentralization, transparency, and security.
As an important part of intellectual property, the basic resource of culture, an important embodiment of innovation and a pillar industry of the national economy, copyright plays an important and significant role in the process of building an innovative country, a cultural power and an intellectual property power. The 14th Five-Year Plan for Copyright Work of the National Copyright Administration clearly proposes to strengthen the development and application of new technologies such as big data, artificial intelligence, and blockchain, and enhance the protection of copyright in traditional culture, traditional knowledge and other fields.
Blockchain + Copyright" innovative application has achieved fruitful results.
From November 23rd to 25th, the 9th China International Copyright Expo was grandly held, focusing on the new achievements, new products, new models and new technologies of China's copyright industry, and the number of booths, exhibition hall area and exhibition scale reached a record high.
Among them, under the guidance of the Copyright Administration of the Propaganda Department of the CPC Central Committee and sponsored by the Copyright Society of China, the National "Blockchain + Copyright" Characteristic Field Innovative Application Pilot Achievement Exhibition and the Technology Empowerment Copyright Protection Sustainable Development Forum and the "Blockchain + Copyright" Innovative Application Pilot Seminar presented China's integrated application and innovative development in the field of blockchain + copyright, which attracted the attention of many participants.
At the forum, the Copyright Society of China, China Search Information Technology Co., Ltd., Beijing Copyright Bureau, Anhui Cultural Property Exchange, Oriental Pearl New Co., Ltd., Wuhan University, Jingdezhen News Media Group Co., Ltd., Strait Publishing and Distribution Group Co., Ltd., Qingdao Cultural Property Rights Trading Center, and other relevant national blockchain + copyright innovation application pilot units reported and demonstrated the innovative achievements and cases of blockchain technology used for copyright protection in practice.
Liu Zhengcao, head of the China Copyright Chain Project of the Copyright Society of China, said that in terms of copyright confirmation, copyright protection, copyright trading, support for originality and innovative integration with traditional notarization, blockchain technology is used to provide services such as copyright storage, certification, online fast registration, and certificate on-chain, and realize the seamless connection of infringement monitoring and blockchain consolidation. The China Publishing Creative Industry Base has jointly created the China Copyright Chain Copyright Creative Service Platform, providing a full range of copyright service incubation and promoting the innovation and development of the copyright industry. At the same time, taking the opportunity of the national blockchain innovation application pilot, China Copyright Chain has in-depth cooperation with Beijing Guoxin Notary Office, combined with the construction of Beijing Intellectual Property Notary Service Center, opened up the innovative application of "copyright + notarization + blockchain", improved the service quality and efficiency of the copyright industry, and achieved a win-win situation for all parties.
In the forum, "digital copyright" has become a high-frequency word, and the Beijing Municipal Copyright Bureau, as a pilot unit, demonstrated the construction achievements of six major projects, including the digital right confirmation project, genuine product project, digital transaction project, copyright finance project, e-copyright rights protection project, and copyright chain network project of the trusted digital copyright ecology, as well as the achievements and development trends of the trusted copyright chain that has established super nodes such as national cultural big data, cards, stage plays, China Electronic Chamber of Commerce, trading centers and trendy toys. Qingdao Cultural Property Rights Trading Center demonstrated the in-depth integration of online audiovisual works and copyright registration, confirmation, evaluation, trading, authorization, supervision, rights protection, and evidence preservation in Shandong Province.
Market players provide more room for innovation.
As the main participants in economic activities and the main promoters of technological progress, market players play an irreplaceable role in national development. As a base for the rapid transformation and application of scientific and technological achievements, market players will provide strong support in promoting the deep integration of new technologies such as blockchain and the copyright industry.
Market players also expressed their views on the application of blockchain based on their own conditions. Li Chang, senior legal counsel of iQIYI, summarized the company's achievements in copyright protection and the current difficulties in copyright protection, and pointed out the opportunities and challenges of new technologies such as blockchain in the copyright industry.
The representative of the 18th Digital Collection said at the forum that we have explored and practiced from many aspects such as copyright resource discovery & reserve, content value discovery and incubation, copyright application, digital marketing and management, and blockchain innovation scenarios, and have in-depth cooperation with traditional culture, intangible cultural heritage, cultural tourism, sports, public welfare and other fields, and have produced rich and diverse digital content and forms, and are also continuously improving the utilization rate of IP and copyright through the operation model of "digital and real integration + brand marketing + copyright application". Reasonably promoting the implementation of digital artworks and blockchain technology, and achieving interoperability with diversified industries, requires the participation and joint promotion of the whole industry.
With the continuous development of blockchain technology, many regions continue to promote the combination of blockchain underlying technology services and new urban construction and innovative economy. Traditional copyright protection measures include identity authentication information, content encryption technology, watermarking technology, etc. Due to the characteristics of decentralization, non-tampering information, collective maintenance, reliable database, openness and transparency, blockchain is considered by the industry to be a technology that is naturally suitable for copyright protection. At present, blockchain technology has been applied in copyright registration and confirmation, copyright transactions, judicial trials of copyright-related cases, and preservation of evidence chains.
Blockchain technology is an innovative force in the digital age and is changing the way operations are done in various fields. It improves efficiency, reduces costs, and drives innovation through decentralization, transparency, and immutability. With continuous development and application, blockchain will continue to shape the future, bringing more opportunities and value to society and the economy.