On December 23, the 8th China Brand Innovation and Development Forum, sponsored by the China Internet News Center and sponsored by the China SME Cooperation and Development Promotion Center, with the theme of "Transformation Goes Far and All Things Grow", was officially opened at the China World Hotel in Beijing. Professor Wang, chairman of Zhibeichen Education, and other company representatives were invited to attendZhibeichen Education won the 2023 Innovation Brand List Innovation Brand Award in the Education Industry.
Wang Zhiguo, former vice chairman of the All-China Federation of Industry and Commerce, He Keng, deputy director of the Financial and Economic Committee of the 11th National People's Congress, Chen Quansheng, former counselor and famous economist, Li Zhiming, director of the Center for the Promotion of Cooperation and Development of Small and Medium-sized Enterprises, and other relevant leaders, experts and scholars such as Li Guangdou, a famous brand strategy expert and CCTV brand consultant, industry leaders, entrepreneurs and other people from all walks of life gathered at the forum to interpret policy opportunities, explore brand innovation and development plans, and inject vigorous impetus into high-quality economic development.
"Beichen Selection" won the CCTV 2023 Innovative Brand Award10 years of dedication - focus on selection, long-term success
Since its establishment in 2014, Wuhan Zhibeichen Education Technology Co., Ltd. has been deeply involved in the whole process of business development of civil servant selection examination training, and has played an important role in the foundation laying and integration of the industry. It has successively developed three major business segments: public service selection education, textbook R&D and publishing, and reading ecological platform. It is committed to providing services for the upward promotion examination of grassroots civil servants in the system and creating a valuable civil service platform.
With its deep cultivation in the field of civil servant selection, Zhibeichen Education won the innovative brand award in the education industry of the 2023 Innovation Brand List of this forum. This award is not only a recognition of the Zhibeichen education brand, but also an affirmation of our innovation and development in the industry. The persistence in the field of civil servant selection has enabled Beichen Selection to win the 2023 Innovation Brand List Innovation Brand Award in the Education Industry of this forum. Winning the award is not only a recognition of the Zhibeichen education brand, but also a high hope for our innovation and development. At the same time, Professor Wang, the chief expert of Beichen, won the 2023 Innovation Brand List Innovator Award. 
Professor Wang (third from left), the chief expert of Beichen, took the stage to receive the award of "2023 Innovative Brand List Innovative Figure".
Wang Zongmiao (fourth from right), general manager of Beichen Selection, took the stage to receive the "2023 Education Industry Innovative Brand" award.
Dialogue with experts - innovation fusion, integration and symbiosis
At the forum site,Professor Wang, chairman of Zhibeichen Education, as one of the representatives of entrepreneurs, had a dialogue with Ouyang Xiadan, a famous CCTV host, and Li Guangdou, a famous brand strategy expert, CCTV brand consultant, and a special brand expert of China's brand innovation and development projectAn in-depth study was launched on "innovation fusion, integration and symbiosis". q1：Innovation is the eternal theme of human development, and it is a process of constantly breaking through boundaries and leading change. With the in-depth development of a new round of technological and industrial transformation, the reconfiguration and integration of innovation elements is also the essence of enterprise growth and development. Let's take a look at your current innovations
Prof. Wang:In recent years, the company's brand awareness and market influence have continued to increase, and we have always undertaken the responsibility and mission of civil servant education and training with high standards of service quality and professionalism of excellence. It has established a good user reputation among the vast number of civil servants in the country.
When it comes to innovation, I think our company focuses on the following three aspects:The first is to innovate the education model. It has successfully realized the innovation of teaching mode from traditional offline and ground centralized training to Internet-based online education. In order to solve the practical dilemma that plagues the majority of civil servants with the prominent contradiction between engineering and learning, Zhibeichen Education innovates the online and offline integrated teaching mode with the help of the Internet to achieve educational innovation. The second is the research and development of innovative teaching materials. It took the lead in launching a series of textbooks for the civil service selection examination. Since there is no official syllabus for the selection and teaching of civil servants, and there is no designated teaching materials, engaging in training in this area is first and foremost an obstacle for the teaching materials to break through. After ten years of hard work, the selection of teaching materials from scratch, from less to more, from more to fine, constantly enriched, improved and innovated, to meet the market demand of different levels and regions;The third is the construction of innovation platform. Successfully completed the digital construction of the public employee education platform. We have set up a special technical team of nearly 20 people, and spent nearly five years developing and perfecting the teaching platform of "Beichen Selection". At present, our platform has more than 2 million followers, and the number of followers is growing steadily at 20-300,000 per year, becoming a digital education platform dedicated to serving public officials. 
Professor Wang (second from right) had a dialogue with CCTV host Ouyang Xiadan and famous brand expert Li Guangdouq2：What do you think are the elements of innovation in your company?Which element must be put first?
Prof. Wang:In the 10 years of growth, Zhibeichen Education Company has been constantly innovating, iterating and upgrading its services. But what I want to emphasize here is that we have always been guided by user needs, and in terms of core capacity building, we mainly focus on five aspects: teaching materials, tutors, courses, management, and platforms as the focus of our innovation and development. developedThere are five core advantages: systematization of teaching materials, specialization of tutors, quality courses, humanization of management, and digitalization of the platform.
If you say that among these five elements must be chosenOne of the most important, worth putting in the first place, I think stillSpecialization of mentors. Innovation is the first driving force, and talent is the first resource. Beichen has more than 800 teachers with rich examination experience, familiar with the operating procedures of the system, and first-class teachers in eloquence and writingThis is where our confidence, our advantage, and our fundamentals lie!It's also the focus of our work. 
Professor Wang (second from left) had a dialogue with CCTV host Ouyang Xiadan and famous brand expert Li Guangdou.
q3：Innovation is not an overnight sprint, but a long-term relay race, this process is destined to be lonely and hard, in the coming new year, what are your expectations and plans?
Prof. Wang:At present, our entire national economic development is in the process of transformation and upgrading from "whether it is available" to "whether it is good or not", and the whole country is talking about high-quality development. 2024 is the year for our Zhibeichen educationThe focus of the work is also on how to guide the selection, education, training and services of civil servants to high-quality development. Specifically, we need to make efforts in three aspects:First, it is necessary to complete the standardization of civil servant selection and educationProvide the industry with standardized and scientific standards and rules that can be replicated and promoted, so as to guide peer competition and improve the development level of the industry. The second is to further enrich the knowledge and life services of public officialsPromote cross-industry alliances, achieve cross-border integration, and serve our target groups in a wider field and with higher quality. The third is to continue to promote the construction of digital and intelligent service platformsIn particular, we focus on intelligence, promote intelligent decision-making, and get infinitely close to user needs to achieve a better experience. 
"Beichen Selection" education brand is a service brand that Zhibeichen Education has been striving to buildIt has a considerable reputation in the industry, and how to move the brand to high-end, lasting and in-depth issuesProfessor Wang and Mr. Li Guangdou, a well-known brand strategy expert, had a live discussion and shared their insights.
In the future, Zhibeichen Education will continue to focus on the personalized and characteristic needs of national public officials in the field of knowledge, adhere to long-term efforts, slow simmering, and continuous efforts, constantly innovate service products, optimize service processes, improve service quality, expand brand influence, and lead the high-quality development of civil servant selection, education and training, and services.