On December 18-19, KMY International Light Luxury Tiles was successfully heldGather momentum and create a win-win breakthroughAt the 2024 National Dealer Strategy Summit, outstanding dealers across the country came to discuss the brand plan, clarify the idea of upgrading, clarify the breakthrough goal, study and judge the strategic direction of the brand, and create a win-win future together!
At the conference, KMY released six major signals, pointing to 2024, determined to achieve a multi-dimensional and comprehensive breakthrough, continue to lead the industry trend, seize market development opportunities, and join hands with dealers across the country to charge forward and climb new heights!
The strength of large enterprises, hand in hand to win
Mr. Ding Tongwen, Deputy General Manager of Group Ceramics Holdings, Mr. Ye Jinli, Assistant to the Chairman of the Group, Mr. Liang Huicai, Deputy General Manager of Sales of Group Ceramics Holdings, Mr. Ding Bin, Mr. Ding and other important leaders attended the event. Liang Huicai, Mr. LiangIn his speech, he proposed that the group will increase its efforts to support the rapid development of the KMY brand in 2024. Through continuous innovation in product structure focus, channel layout acceleration, terminal marketing upgrading, etc., we will unswervingly promote dealers to become bigger and stronger.
Strategic Upgrading and Marketing Breakthrough
Executive Deputy General Manager of KMY Brand Division, Ding Bin, Mr. DingIt is proposed that "strategic upgrading, marketing breakthrough", deploying and planning from a strategic height, gaining insight into the general trend of market development, and saying that 2024 will focus on brand, products, exhibition halls, channels, marketing and other aspects to comprehensively upgrade the dimension, enhance product value, broaden the marketing situation, and promote the high-quality development of the KMY brand.
Brand upgrading, winning the terminal
It is reported that KMY international light luxury ceramic tiles have been iteratively updated from multiple dimensions such as image and service with internationalization, light luxury and differentiated product matrix, opening the evolution of brand upgrading. Entering a new phase,Deputy General Manager of the Market Management Center of KMY Brand Division, Huang Guoyi, Mr. HuangThe proposal of "one focus, one amplification" will focus on "international light luxury", enlarge the "terminal empowerment surface", help the development of operations, and help dealers win in the competition.
Display ascension and exhibition hall upgrade
The exhibition hall space symbolizes the brand's appearance and experience, and can provide consumers with a deep understanding of the brand connotation and cultural charm. At the Strategic Summit,Design Director of KMY Brand Division, Yao Meiju and Mr. YaoReleased "KMY International Light Luxury Pavilion 20", through continuous optimization of exhibition hall design, scientific and reasonable planning, strengthen experience, guide consumption, and amplify product value.
Operational Dimension Enhancement and Combat Gain
At the scene, KMY invited three outstanding dealers to share their experience on "exhibition hall construction", "Douyin drainage" and "deep cultivation channels", and contributed to the performance growth of all KMY people through the practical experience sharing of role models.
Product upgrading, trend leading
Strong product research and development, pay attention to original design, promote process innovation, is KMY international light luxury ceramic tile standing in the front line of the industry, as one of the leading brands in the development of the industry, KMY this year launched a series of trend new products, there are Zhenyan series, spark series, luxury stone slab, jade slab, etc., KMY new products have been praised by many dealers.
With the strong support of the group, KMY strategy, brand, product, display and operation will be fully upgraded, and new breakthroughs will be made in the future to create a win-win trend.