To science for nutrition, to science for development!
Author: Chen Wanlin.
Editor: Li Mingda.
Style: Nanci Mingxiang.
*: Rhodium Finance - Rhodium Finance Research Institute.
How do you produce better milk?
Junlebao's answer is: full-chain science.
To science for nutrition, to science for development!At the beginning of 2023, Junlebao officially released its scientific strategy. Through the innovation of the two models of "integration of the whole industry chain" and "six world-class", science and technology and the whole industry chain are deeply integrated, so as to provide accurate nutrition upgrading solutions for people of all ages.
This scientific nutrition unlocking is no less than setting off a major industrial change, which continues to attract the attention of all parties. Finally, on December 1st, Discovery Channel walked into Junlebao for the second time and filmed the documentary "Exploring the Ultimate Code of Freshness". To show the world that behind the never-ending exploration of nutrition in China's dairy industry, how to use science to unlock the most vivid power?
Scientific breeding, scientific breeding
Win at the starting line
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Why should dairy companies explore science?
"The purpose of exploring science is to be alive, and the purpose of being alive is to be healthy. Using scientific exploration to restore the freshness of nature is the purpose of dairy science and technology. Wei Lihua, chairman and president of Junlebao Dairy Group, said.
The original scientific intention of the dairy industry is also the core of the theme that Discovery wants to express. As the world's largest documentary producer and broadcaster, this is the world's first scientific perspective on the entire dairy industry chain. From a microscope-like perspective, it is only to show the scientific "details" that are invisible to the naked eye, and analyze how Junlebao tells a vivid story.
The documentary is divided into three chapters: "Good Milk, Starting from an Embryo", "Raw Milk Locks Freshness", and "From Milk to Milk +".
It runs through the whole industrial chain of dairy cow breeding, dairy farming, raw milk locking, dairy research and development, and quality upgrading.
A cup of fresh and good milk, even from the embryo.
In the breeding laboratory, Junlebao directed a "wonderful encounter". A high-quality egg is selected from the herd and is tightly surrounded by many sperm, and only the winner can complete the union with the egg and bring the high-quality chromosomes into the oocyte nucleus. Seven days later, a healthy and fresh embryo was born - her name was Anna. As a new member, she is about to have her first physical examination, DNA extraction from hair follicles for gene sequencing, genetic performance evaluation, and finally Anna's results are very good.
Anna's genes are high quality, thanks to having a pair of gold medal parents. Through the strict selection of GTPI's world-ranked bull frozen semen, combined with high-quality eggs from 150,000 dairy cows, we continue to breed healthier and better performing dairy cows.
At present, Junlebao has 13 breeding bulls in the top 200 in the world. World-class breeding, generation after generation of the best of the best, so that Junlebao has become a "breeding expert", from the source of dairy cows to achieve freshness, win at the starting line of nutrition.
Of course, the acquired factor is also important. From the perspective of discovery, Junlebao's scientific feeding environment cares for the healthy growth of each cow, thus producing fresh and high-quality milk.
When the camera focuses on Junlebao's modern ranch, humanization and intelligence are two distinct labels.
For example, in the hot summer, in order to better prevent the heat stress of dairy cows, hundreds of giant fans in the barn run 24 hours a day to ensure air circulation at all times. The ionic spa sprayed every few minutes refreshes the cows and maintains a healthy and happy mood for milk production.
In order to balance nutrition, Junlebao nutritionists have created an intelligent feeding system. In the Dairy Cow Nutrition Laboratory, a machine called the "artificial rumen" is working, which can simulate the digestion function of the cow's stomach in vitro and comprehensively analyze the degradation process of feed in the cow's stomach. At each stage, the formula is adjusted in time according to the response, yield, and health of the cattle. At the same time, each cow has its own smart collar to monitor the health status in real time and accurately analyze the absorption of nutrients.
The standard of living of the cows is really high, and there is a professional nutritional analysis. Good cows produce good milk, and the quality of Junlebao's milk is too high!”…The "tall" of the dairy cow feeding end has refreshed the cognition and amazed the world audience.
Scientific breeding, scientific breedingIt is precisely in the source of the whole chain of things and intensive cultivation that Junlebao has achieved a breakthrough in the quality of raw milk. Key indicators such as microorganisms, somatic cells, and milk protein are better than the standards of Europe, the United States and Japan, and the initial code of fresh nutrition is tightened.
Break through the laws of time and space
Make the impossible possible
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To lock the best freshness, we must not only work slowly, but also race against time.
What is the living enemy?
The answer is time. Fresh raw milk, rich in active nutrients. After contact with microorganisms in the environment, under the influence of time and temperature, rancidity is likely to occur.
It is no exaggeration to say that if dairy companies want to provide more fresh products, they must race against time and cross thousands of miles of space in order to allow consumers to drink high-quality fresh milk in the true sense.
In the face of the battle of raw milk locking, Junlebao's problem-solving code is still science and technology.
Follow the lens of Discovery and feel the proud combat power of its world-class factory. In order to lock in the fresh and sweet taste and active nutrition of raw milk, Junlebao fresh milk production plant has created a "zero transportation integration" model. Through low-temperature aseptic tubing, raw milk can be rushed to the factory in a very short time.
After that, the raw milk should pass through the pore size less than 0001 microns, only water molecules can pass through the membrane filtration system, INF steam immersion sterilization system, aseptic cold irrigation equipment and other links, and finally create a bottle of fresh and good milk.
Of these, inf 0The 09-second ultra-instantaneous sterilization technology is the main event: in a huge vacuum steam space, the milk is passed through at an even speed in the form of natural dripping, and the temperature is raised. Then pass through the sterilization temperature pipe at high pressure, at 0The sterilization work is completed within 09 seconds.
It takes less than one blink of an eye to complete the sterilization of fresh milk, which is almost impossible in cognition, but Junlebao, which pursues freshness, has finally conquered this technology after three years of research and development and completed a major breakthrough in China's fresh milk industry.
It is necessary to have both quality and safety, and use science to break through the laws of time and space to make the impossible possible, which is a microcosm of the value of Junlebao's accumulation and creation of a full-chain scientific ecology.
In Rhodium Cai's view, the dairy industry spans three industries, the chain is heavy and lengthy, and it is easier said than done to create a full-chain scientific ecology. It takes the stupid and hard work of the day and the day, and the great wisdom that is light and agile enough to jump out of the framework of experience, break through the boundary, and do the seemingly impossible but can change the industry and generate extraordinary value.
Technological innovation is a cross-field and systematic project that needs to be gradually polished, which cannot be achieved overnight, but requires putting aside utilitarianism and maintaining enough patience.
What Junlebao does is to break the cognition of process polishing and technology upgrading. Breaking free from the shackles of concepts, through the combination of time and temperature brought by key technological innovations, Junlebao's products have been able to achieve both nutrition and safety, and have achieved a major breakthrough in China's fresh milk industry.
From the "integration of the whole industry chain" to the "six world-class", looking back at the rapid rise of Junlebao is inseparable from daring to be the first and breaking through the boundary. We are aligning the fast and slow pace of fresh nutrition polishing, optimizing every link in the industrial chain, and completing the impossibility one by one, and a can of really fresh and good milk is born.
Taking the power of scientific evolution to the extreme, it has realized a new definition of quality milk, which is the soul of Junlebao's fresh nutrition.
Quality and efficiency at the same time, bringing infinite possibilities
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The full-chain science of both form and spirit also makes Discovery's visit to Junlebao more meaningful.
The encounter between the two began in 2022. "Exploring the New Height of China's Milk Powder", which was broadcast that year, for the first time from the source of zero distance, the value of the whole industrial chain of Chinese milk powder was **, showing Junlebao's achievements in leading the share of domestic milk powder to comprehensively surpass and enhance the international competitiveness of China's dairy industry with science and technology, and the number of people on the whole platform exceeded 30 million on the first day of release.
The second value visit, "Exploring the Ultimate Code of Freshness" seems to anchor scientific nutrition, but in fact, it shows Junlebao's long-termism, and the resulting accelerated evolution and quality barriers cannot be underestimated.
In the third chapter of the documentary, "From Milk to Milk+", Discovery's shooting focuses on Junlebao Scientific and Nutrition Research Institute, which is the R&D brain of the enterprise, and the high-speed operation of massive data and information provides the core power for the fresh evolution of products.
For example, in order to make infant formula closer to breast milk. Junlebao's R&D personnel continue to collect breast milk samples and analyze the time dynamics of fresh nutrition, successfully developed China's first HMO milk powder, and continues to provide more accurate theoretical data, achieving a new breakthrough in the health upgrade of Chinese babies.
For another example, Junlebao, which is well versed in consumer needs, continues to make efforts to be healthy, and launches healthy and delicious sucrose yogurt, leading the yogurt track to achieve category breakthroughs and allowing more people to enter a low-GI healthy life.
How to achieve the perfect combination of quality nutrition and excellent taste?Details determine success or failure, and Junlebao R&D personnel have conducted data experiments again and again.
According to Li Jianlei, an expert in Junlebao yogurt R&D products, in addition to digitizing various taste attributes of yogurt with the help of high-tech instruments such as electronic noses, the laboratory will also have 50-100 kg of samples every day, and each taste expert will score at the same time according to various dimensions such as acidity, sweetness, and thickness.
In this way, Junlebao's "feedback-driven innovation" is on paper: through continuous innovation attempts, we can find the breakthrough and use actual results to drive more accurate scientific research.
It is with the help of the two-pronged tasting optimization again and again to promote the optimization and upgrading of each sample, and finally Junlebao unlocks the best balance between low GI and taste, and Janeol has become the first yogurt brand in China with a full product line to pass low certification, and has almost become synonymous with this category.
Drucker, the father of modern management, once said: The focus of innovation is the market, not the product. In a sense, through the documentary perspective, Discovery sends a message to audiences around the world:
Junlebao is serious and professional in the matter of "scientific nutrition", and R&D and innovation anchor user pain points and health Xi. Whether it is the precise breakthrough in the development of China's first HMO milk powder, or the excellence in the research and development of simple and mellow yogurt, with the original intention of the industry and the simultaneous development of quality and efficiency, it truly meets people's increasingly healthy and functional dietary needs
Tell a vivid story and refresh the world's quality ceiling
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With continuous scientific irrigation and scientific growth, the evolutionary code of China's dairy industry has been slowly unraveled, and the fresh power of vivid sources has reshaped the perception of the outside world.
After the documentary was released on the whole network, "shock" became the keyword that netizens commented on the most. "It turns out that milk can be so fresh", "Chinese dairy companies are so good", "Junlebao is really hard for freshness", "After reading it, the joy in my hand is more fragrant." ”.
There is no casual success. Looking at it more deeply, the exploration feast of discovery's fresh and ultimate password complements Junlebao's "six world-class" and "integration of the whole industry chain" innovation.
As Song Liang, a senior dairy analyst, said, Junlebao's fresh concept is essentially to bring the best, highest quality and freshest products to consumers in the fastest and easiest way.
In Song Liang's view, this is also the quality meaning of Junlebao's deep cultivation of the integration of the whole industrial chain: "It is indispensable to strengthen the construction of the whole industrial chain on how to work product quality and product innovation under the concept of freshness, and the digital construction of all links in the industrial chain is also the top priority." ”
From dairy cow breeding, dairy farming, to raw milk locking, dairy research and development, and quality upgrading, Junlebao's full-chain scientific ecology can be presented in a three-dimensional manner without dead ends. The world-class production and research level has created world-class quality, told the world the fresh code, and also made the image of the "hexagonal warrior" of Chinese dairy enterprises displayed on the world stage, sending out the high-quality strong voice of China's dairy industry.
Returning to the original question, why do dairy companies explore science?
Using scientific exploration to restore the freshness of nature is the purpose of dairy science and technology. Based on this, the word science has been incorporated into the development gene of Junlebao.
Looking back on the past, Junlebao has never slackened off in innovative research and development. In 2021, it invested 500 million yuan to build a dairy innovation research institute, and at the scientific strategy conference in March 2023, it was upgraded to a scientific nutrition research institute. The "Science Strategy" was officially launched, proposing to use scientific nutrition to provide more accurate health upgrade solutions for people of all ages.
From caring for the "first step of life" to caring for "every step of life", it seems to be a word difference, but behind it is the advancement of the whole nutritional cycle and the evolution of a new natural and fresh life.
This is reminiscent of what "The Way of Munger" reveals, that long-termism does not mean "how far away forever" is, and that time is only a superficial phenomenon. Long-termism is to plan one's current and future resource investment according to the ultimate goal, and these tangible actions determine whether they are worthy of what they want to have in the end.
The lean efforts of the arch of the day, the down-to-earth quality of the stick, the unique fresh value of Junlebao, is not the gift of long-termism?
As mentioned in the documentary, the power that guards the source from the beginning of life and infinitely explores the mystery of nutritional evolution. Junlebao uses the power of science to continuously crack the ultimate code of fresh nutrition, pass on the gifts from nature, break through the boundaries of fresh power, and let everyone's life bloom with more fresh power
To science for nutrition, to science for development!In the process of innovation and boundary breakthrough, the vivid story of Junlebao is destined to be a continuous tense. Constantly refreshing the upper limit of quality evolution, how far is it from "China's leading nutrition and health dairy enterprises"?
This article was originally written by Rhodium Cai