In this era of rapid development of smart technology, Xiaomi's move has once again caused a sensation. On December 28, 2023, Xiaomi Auto's technology conference was held in Beijing, and the five core technologies of Xiaomi Auto were made public, which marks Xiaomi's deep cultivation in a new track. The impressive first model, the Xiaomi Su7, also made its debut, defined as a "C-class high-performance eco-tech sedan". This is not just an ordinary product debut, it is a major leap forward for Xiaomi Group to enter the automotive industry after smartphones, and it is also an important step to realize the complete closed loop of "people, cars and homes".
This time, Xiaomi will exceed expectations. Lei Jun's bold words resounded in the sky at the technology conference, Xiaomi not only decided to invest ten times the energy in the automotive industry, but also started from the underlying core technology. Their goal is not short-term profits, but long-term development in 15 to 20 years, and continue to climb to become the world's top five car manufacturers. Lei Jun's "seriously build a good car" is not a slogan, but a pragmatic action of the Xiaomi team. The launch of Xiaomi SU7 is the culmination of Xiaomi Group's cross-border car manufacturing and 13 years of technology accumulation.
Every detail of Xiaomi Su7 embodies Xiaomi's understanding and pursuit of automotive art. This car aspires to be the first choice of the elite of the era, not only reaching the peak in performance and range, but also taking into account safety and intelligent space experience. The exterior design of the Xiaomi Su7 fully demonstrates the beauty of simplicity without losing power, and the pursuit of classic aesthetics can be reflected in every detail. At the technical level, Xiaomi's self-developed electric drive system, battery technology, large die-casting process, intelligent driving and intelligent cockpit technology, etc., all reflect the achievements of Xiaomi's deep accumulation in the field of technology. Specifically, Xiaomi Su7 is equipped with a super motor HyperEngine V8S, which can reach the world's leading speed of 27200rpm, which is shocking enough.
Another key core of smart cars is breakthroughs in battery technology. Xiaomi Su7 uses the world's first battery cell inversion technology, and the integration efficiency reaches 778%, and equipped with Xiaomi's own battery pack factory, which means that Xiaomi can guarantee the performance and quality of the battery from the source. At the same time, the application of large die-casting technology and the self-developed "Titan alloy" have made Xiaomi SU7 significantly improved in lightweight and structural strength. In terms of smart soft technology, Xiaomi SU7 shows Xiaomi's strong strength in the field of smart cars with surging OS and adaptive zoom BEV technology.
Lei Jun's vision is that the Xiaomi Su7 will become a dream car comparable to Porsche and Tesla, and what he is talking about is not an ordinary car, but a dream car with the most cutting-edge technology, the most comfortable riding experience and the most extreme aesthetics. And the pre-release of Xiaomi Su7 undoubtedly proves Xiaomi's strength and determination, it is not only a car, but also a symbol that carries dreams forward.
The "whole ecology of people, cars and homes" mentioned by Lei Jun is also reflected in Xiaomi Su7. With the huge success of the Xiaomi 14 series of smartphones, Xiaomi Group has upgraded its strategy from "mobile AIoT" to "people, cars, and home ecology", which is a super intelligent ecosystem that comprehensively connects people, cars, and home scenarios. The car is no longer a single carrier, it will become the center of intelligent life, closely connected to people's home life. All in all, the debut of the Xiaomi SU7 is not a simple product release, but the starting point of Xiaomi's automotive strategy. Based on this, Xiaomi will deepen its layout in the smart ecosystem and bring users a smarter and more convenient lifestyle. There is reason to believe that in the near future, Xiaomi's cars will travel unhindered on roads around the world and become a new representative in the field of smart mobility.