Recently, the court published a statement from Zhejiang Jinshengshan Door Industry Co., Ltd. apologizing to Shen Teng. The statement pointed out that because the company used Shen Teng's portrait and name on multiple platforms without permission, it infringed Shen Teng's portrait and name rights, and had a negative impact on Shen Teng's normal commercial endorsement work and life. The company apologized for its wrongdoing and clarified that there was no business relationship with Shen Teng. At the same time, the company solemnly promised that it had deleted and withdrawn all the content involved in this matter, and said that it would not use Shen Teng's portrait and name in any way in the future.
This incident has once again aroused people's attention and thinking about the right of portrait and name. As a public figure, Shen Teng has the legal right to portrait and name, and the unauthorized use of his portrait and name not only violates his legitimate rights and interests, but also has a negative impact on his image and reputation. It is precisely because of such infringement that Shen Teng faced the trouble of commercial endorsement work and the interference of life.
We should have zero tolerance for such violations of the rights and interests of others, and resolutely safeguard the portrait and name rights of public figures. Everyone should respect the privacy and legitimate rights and interests of others, and should not use other people's portraits and names at will, let alone seek personal gain.
In today's information age, the popularity and development of the Internet has made public figures more vulnerable to the threat of infringement. Take Shen Teng as an example, as a well-known actor and spokesperson, his portrait and name are widely disseminated on various platforms. Once infringed, it will not only have a negative impact on the individual's image, but may also cause substantial damage to his commercial endorsement and life.
In order to better protect the rights and interests of public figures, we need to strengthen the formulation and improvement of laws and regulations, and clearly stipulate the protection of portrait and name rights. At the same time, public figures also have the responsibility to raise their awareness of the protection of their rights and interests, and strengthen the supervision and investigation of infringements. Only through the joint efforts of all parties can we build a healthy and orderly online environment and protect the legitimacy and dignity of individual rights and interests.
Finally, it is hoped that the majority of merchants and platform operators will take this as a warning, strengthen their awareness of the protection of portrait and name rights, and do a good job in standardizing operations to avoid infringements. At the same time, it also calls on the public to remain sensitive to infringements, actively protect their rights and interests through legal channels, and jointly create a healthy and harmonious social environment.