Staying up late while maintaining health has long been the norm for contemporary "crispy young people". With more and more diseases showing a younger trend, a group of young people have begun to pay attention to their own health problems, from paying attention to scalp and body care, to buying massage health care devices, more and more refined health appeals, but also brought the heat of various subdivisions.
The strong growth of anti-hair loss, scalp care and other categories is one of the typical ones.
According to data from the National Health Commission, as early as 2019, the number of people with hair loss in China has exceeded 2500 million, the age of the population is young, and the proportion of hair loss before the age of 30 is as high as 84%. The reality of hair loss and rejuvenation is driving the popularity of anti-hair loss and scalp maintenance. Mojing insight data shows that in the past rolling year, the number of interactions on mainstream social ** anti-disconnection topics has reached 1500 million, an increase of 172 year-on-year6%；The sales volume of anti-stripping essence products on mainstream e-commerce platforms is about 1600 million, an increase of 25% year-on-year, and the sales of anti-hair loss shampoo products were nearly 600 million, an increase of 7% year-on-year1%。
The track is hot**, and well-known brands at home and abroad are also vying to enter the game. However, due to the uneven quality of anti-hair loss technology, the strict restrictions of the new cosmetics regulations on anti-hair loss special certificates, product promotion and marketing, etc., there are few truly outstanding anti-hair loss care in the local market. However, Yangyuanqing, a scientific anti-shedding hair care brand backed by Yunnan Baiyao, a century-old pharmaceutical company, has been on the top 1 of Tmall's domestic anti-hair loss products on Double 11 for two consecutive years. Its anti-stripping essence has been listed in the top 10 sales of mainstream e-commerce platforms (Moojing Insight Data, December 2022 - November 2023).
Why can Yangyuanqing take the lead in this market with high technical barriers and high regulatory thresholds and win the favor of consumers?Perhaps, from the path of overcoming its technical barriers, we can get a glimpse of the key tricks of its success.
Yangyuanqing cleaning and care products.
Anti-hair loss, starting from scalp ecological research
Those who want to build a room, first treat its foundation, the foundation is flat, and then add stone and wood, so it is a room and strong. ”
The foundation of Yangyuanqing is its solid basic research on the ecological health of the scalp and the scientific prevention of hair loss.
Behind Yangyuanqing is Yunnan Baiyao, a large-scale pharmaceutical and health enterprise integrating manufacturing, research and development, drug circulation, traditional Chinese medicine resources, nutrition and health care, which itself has a core moat of scientific research precipitated by the accumulation of long-term medical research and academic achievements. Tianyancha shows that Yunnan Baiyao has 414 technical patents, more than 400 drug approvals, and has 5 national scientific research platforms. It leads the industry with unattainable advantages and competitive barriers.
With the support of Yunnan Baiyao's strong scientific research strength, Yang Yuanqing has devoted himself to the basic research of scalp ecology and health for more than ten years, devoted himself to the study of the characteristics of modern Chinese scalp, and deeply integrated medical profession and plant science and technology, and continuously developed anti-hair loss care products under the mode of medical research and innovation, forming a solid scientific and technological system and content construction and scientific communication foundation.
In Yang Yuanqing's view,Scalp health is determined by three major factors: sebaceous gland health, barrier health and hair follicle health, a healthy scalp with moderate sebum deposition, a healthy barrier without inflammation and itching, and a normal hair follicle growth cycle and size。However, sub-scalp health is prevalent in modern people. For example, the "2023 National Scalp Health*** shows that more than 5 percent of the people have oily hair problems, and their scalp hair is in poor condition, and they are plagued by oiliness and hair loss.
From CBNDATA's "2023 National Scalp Health***
In fact, scalp oil production has a direct impact on scalp health. The sebum secreted by the scalp maintains a healthy scalp barrier and protects the hair cuticle. However, when its oil is excessively secreted, it will lead to the multiplication of a large number of lipid-dependent fungi, such as Malassezia, which will not only destroy the scalp barrier function, break the ecological balance of the scalp, and cause inflammatory reactions such as sensitivity, itching, and seborrheic dermatitis, but also stimulate keratinocyte proliferation and produce dandruff problems. At the same time, a large amount of oil can also clog hair follicles, affecting the health of hair follicles and causing hair loss.
Yangyuanqing's series of basic research based on scalp ecology not only provides a solid scientific research foundation for its product development, but also pulls the scientific anti-hair loss research of Chinese people to a more scientific and higher dimension.
"One washing and one education" exclusive technology patent
Really break down barriers and eliminate pain points
Combined with the traditional wisdom of oriental washing and care, the scientific research innovation breakthrough and scientific research system based on the pain points of existing products and technologies are the "stone and wood" of Yangyuanqing's scientific anti-shedding.
In Yang Yuanqing's view, the traditional plant washing and care group has unique insights and methods of scalp washing and care, and it is more suitable for the characteristics and environment of the scalp of Chinese people, therefore, based on the "integration of century-old oriental washing wisdom and modern technology", Yang Yuanqing has explored a number of breakthrough achievements.
For example, with an insight into the fact that oil control is the key to preventing scalp problems such as hair loss, Yang Yuanqing found that there are many types of oil-control care products on the market, but most of them use high-cleaning power surfactants or cleaning technologies, such as fatty alcohol ethoxyethylene ether sulfate, etc., which are more irritating to the scalp and greatly weaken the protection of normal oil on the scalp barrier. Mild detergents such as polyglycerol monofatty acid esters do not form flocculents that can protect the hair and improve wet combing performance.
In response to this pain point, Yang Yuanqing overcame the shortcomings of existing cleaning and care technology and developed one[Selective cleaning of compositions].Exclusive technology. It is understood that the technology is achievableSelectively, gently, and effectively removes unsaturated fatty acids, a high-risk substance that can cause inflammation, from scalp oil, thereby protecting the scalp barrier function. This leading-edge technology has already been obtainedNational Patents
After 30 days of the test cycle, more than 90% of the volunteers were in a state of fresh and non-dry scalp, and more than 80% of the volunteers said that it had a positive preventive effect on itching, redness, swelling and dandruff.
In view of the scientific prevention of hair loss, Yang Yuanqing has insight that modern hair loss** is assisted by hormone regulation or metabolic regulation drugs such as minoxidil and ketoconazole according to different **, although it is effective, there are also adverse reactions and scientific dosage problems, and because of its drug properties, there are certain limitations in daily purchase and use. However, although traditional plant-based anti-hair loss ingredients have the advantages of taking into account multiple targets and not being easy to cause adverse reactions, they also have problems such as difficult extraction and long efficacy verification cycle.
Based on this, Yang Yuanqing draws inspiration from the ancient formula of plant anti-hair loss, conducts in-depth research, efficacy exploration and verification of thousands of plants by visiting the secrets of hair nourishment of ethnic minorities, and breaks through the defects of existing extraction and purification technology to develop functional ingredients and formulas. For example, Yang YuanqingWith arborvitae leaves as the core, compound with snakehead intestines, Sophora radix root, snake bed fruit, Chuanxiong root, Panax notoginseng root, etcBy combining efficacy evaluation and screening formulas, refined separation technology, extraction process, etc., the active functional ingredients are effectively extracted and purified, and the ingredients are safe and finally composed[Anti-hair loss traditional Chinese medicine composition].
This composition has been verified by field measurementsIt has the effect of 1+1 greater than 2 oil control and anti-shedding, which can regulate the oil secretion of sebaceous glands at the root, control oil for a long time, restore the normal growth cycle of hair follicles, and promote the mRNA expression of hair growth factors。It also has a good preventive effect on common androgenetic alopecia.
This composition has also been authorized by the national invention patent, and in 2017, it obtained the approval of the "National Cosmetics Special Certificate".
It is also based on these leading technological breakthroughs and exclusive patents that Yang Yuanqing has put forward the concept of anti-shedding by nourishing and preventing shedding, washing and nurturing, and providing a scientific and systematic new entry point for the research of scalp care and prevention of Chinese scalp through precise cleaning and scientific anti-shedding.
Landing hardcore products
Scientific anti-detachment is guaranteed
With a scientific research foundation, breakthrough exclusive technology patents, and special certificates, Yangyuanqing has created a deep moat for its products with a number of advantages and barriers.
And this is not the upper limit of Yangyuanqing products.
Focusing on the different refined needs of consumer groups of different genders and different hair lengths for anti-hair loss, Yang Yuanqing has set up medium and long hair styles and short hair styles in the classic oil control and anti-hair loss set products.
Yangyuan Green Scalp Care Shampoo Set (Left Medium and Long Hair, Right Short Hair).
Among them, the mid-length shampoo is additionally infused with Thorn Fruit Oil, which has strong repair and moisturizing abilities, which can control oil and fluffiness while blessing hair softness and strength.
In the two sets, both contain natural plant ingredients such as arborvitae leaves, soapberry, notoginseng, etc., first cleanse excess scalp oil with "one wash", and then use "one yu" - the star product anti-hair loss essence that applies [anti-hair loss traditional Chinese medicine composition] to dredge hair follicles, prolong the growth period of hair follicle hair, strengthen hair roots, and form a complete anti-hair loss link, so as to comprehensively regulate scalp oil, improve scalp health, and prevent hair loss.
Yangyuan Qing Anti-Shedding Serum.
After 4 weeks of continuous use of anti-stripping serum, 9091% of subjects felt their hair strands were thicker and stronger, 9394% felt that the area of hair loss was reduced and scalp discomfort was relieved, 9697% felt that the number of hair loss decreased, and thought it was effective in preventing hair loss. No adverse reactions were observed in all subjects, indicating that the product is extremely safe and mild.
Yunnan Baiyao's century-long ingenuity and precipitation in scientific research, technology and quality management not only endows Yangyuanqing with more outstanding scientific research strength and technological innovation capabilities, but also brings professional guarantee to product quality. For example, select high-quality origin merchants to ensure that raw materials are natural, safe and traceable. From raw materials to production, the whole link quality control is realized, and high-quality products are output.
With scientific research, technology and quality, Yangyuanqing has accurately met the needs of young people with the professional concept of "one washing and one education" and hard-core products, won the favor of consumers, and became a characteristic sample of the local anti-shedding and washing market.
It is foreseeable that in the future, consumers' demands for scalp care and anti-shedding will be more refined and professional, and Yangyuanqing, which has its own characteristics, core differentiation advantages and competitiveness, will lead a new era of scientific anti-shedding through scientific research innovation and professional ingenuity.