There is no doubt that the rise of domestic beauty has become a major theme in the cosmetics industry in recent years, and domestic beauty has entered an unprecedented "** era", which is more dazzling than ever. Behind this, it is inseparable from the practice and promotion of China's leading beauty companies and brands.
On December 26, the Huangpu District Beauty and Health Industry Chain Party Building Work Promotion Conference and the 2024 Beauty and Health Industry High-quality Development Summit hosted by Uniasia Group with the theme of "Upward Power" were grandly held at the Guangzhou Knowledge City International Convention and Exhibition Center, attracting attention from many parties.
The scene of the summit. As an important part of Guangzhou's cosmetics industry map, Huangpu beauty industry plays an important role in the gathering place of high-end brands, the main engine of innovation and development, and the new highland of international beauty.
As the organizer of the summit and the "chain master" of the beauty and health industry chain in Huangpu District, Plaza Premium Group has strongly promoted the high-quality development of the beauty and health industry chain and demonstrated the upward power of Chinese beauty brands to the world.
Dual-chain force, innovation-driven
Help Huangpu beauty industry take off
Founded in 1991, Plaza Premium Group owns 17 brands, including Meifubao, Franic, Seeyoung, and Skynfuture, with products covering cleansing and skin care, hair care, body care, and essential oils.
As the owner of the red chain chain of the "Sequoia Forest" party building in Huangpu District and the owner of the beauty and health industry chain in Huangpu District, relying on the "chain length + chain master" dual-chain innovation-driven model, Uniasia Group has demonstrated its responsibility as a leading domestic enterprise in many aspects such as collaborative innovation of science and technology, international quality comparison and improvement, digital manufacturing, digital marketing, brand building and cultivation, and coordinated development and development with the beauty and health industry in Huangpu District.
Deng Huiyu, Secretary of the Party Group and Director of the Market Supervision and Administration Bureau of Huangpu District, Guangzhou, and Secretary of the Party Committee of the "Small Individual Specialty" of Huangpu District, Guangzhou attended the event and delivered a speech. She said that under the leadership of the main enterprises of the industrial chain and the joint efforts of the enterprises on the chain, we will work together to build the party chain and the industrial chain to lead the industrial chain to solidify, strengthen and prosper the industrial chain. The dual-chain enterprises represented by Uniasia Group have formed an effective driving role and formed a number of pioneer forces, thereby helping the upward development of the Huangpu beauty industry chain and driving the high-quality development of the beauty industry.
Deng Huiyu, Secretary of the Party Group and Director of the Market Supervision and Administration Bureau of Huangpu District, Guangzhou, and Secretary of the Party Committee of the "Small Individual College" of Huangpu District, Guangzhou.
At the summit, Gu Xiaobin, deputy director of the Management Committee of Guangzhou Development Zone and head of the Huangpu beauty and health industry chain, made a report on the work of the "chain length" of the Huangpu beauty and health industry chain, and he mentioned that the construction of the "chain length + chain master" innovation-driven model has formed a good effect of "1+1 2". Since the implementation of the "Advanced Standard +" strategy, in 2023, a total of 77 cosmetics products have completed the international standard benchmarking, and Uniasia Group has won the title of "Enterprise Standard Leader".
He pointed out that Huangpu Beauty has strong strength, a world-class business environment, a collection of excellent products from famous beauty and health enterprises, and full of collaborative innovation capabilities, and has initially formed a layout of the whole beauty industry chain, and continues to release industrial dividends under the empowerment of the 1+N policy system.
Gu Xiaobin, deputy director of the Management Committee of Guangzhou Development Zone and head of the Huangpu beauty and health industry chain.
She said that the construction and development of the Huangpu beauty industry chain has begun to take shape, and the beauty industry as one of the eight pillar industries in Huangpu District, Plaza Premium Group will continue to lead and fully activate the beauty and health industry chain. According to reports, the current Huangpu beauty industry chain has gathered more than 60 cosmetics manufacturers, more than 1,600 cosmetics business enterprises, nearly 1,000 cosmetics brands, a number of raw materials, packaging materials production enterprises, as well as 17 cosmetics testing institutions and a number of world-class scientific research institutions such as Guangdong Provincial Quality Inspection Institute and Guangdong Provincial Drug Inspection Institute.
Wu Zhizhi, President of Uniasia Group and "Chain Master" of Huangpu Beauty and Health Industry Chain.
At the meeting, Yan Jiangying, President of China Fragrance Flavor and Cosmetics Industry Association, delivered a keynote speech on "Innovation and Development of Chinese Beauty", she said that as a representative enterprise of domestic beauty, Uniasia Group can see the epitome of local beauty development from its rise, and has been established for more than 30 years, Uniasia Group has always adhered to its original intention, followed by "diligence and perseverance" as the guideline, and took the initiative to innovate in the changes of the times, seek changes, and achieve steady and far-reaching results.
Yan Jiangying, President of China Fragrance, Flavor and Cosmetics Industry Association.
The development achievements and forward-looking international strategic layout of Uniasia Group have been affirmed and praised by the leaders of the district, provincial and municipal governments and even the national level.
The beauty industry is one of the important industries in Huangpu District, with the upgrading of consumption and the development of the beauty economy, the beauty industry in Huangpu has developed rapidly in recent years, but the problems of intensified market competition, insufficient technological innovation, unstable product quality and insufficient brand power still exist.
As a "chain master" enterprise, Uniasia Group is bound to polish the golden signboard of "Huangpu Beauty" and drive the high-quality development process of the beauty industry in a wider range.
Deep integration of production, education and research
Lead the development of enterprises with scientific and technological innovation
The development of the national economy and the return of consumer self-confidence and cultural self-confidence provide a good opportunity for the development of domestic brands.
At the same time, with the changes in the market environment, stricter regulations and other factors, local brands have changed from the previous channel and marketing drive to strengthen scientific and technological research and development to drive brand development.
Uniasia Group has an early insight into the opportunity of scientific and technological strength to lead the development of the enterprise, and takes the lead in realizing the global layout in the industry.
At present, Uniasia Group has established three R&D centers in China, Australia and the United States, built four major technology platforms for basic research, biocomputing and informatics, biosynthesis technology and plant cell engineering technology, and has three production bases at home and abroad, continuously improving the professionalism and leadership of the brand in the field of segmentation.
Uniasia Group has also set up ten research centers, including skin care technology R&D center, product R&D and inspection center, scientific research management center, cleaning and care technology R&D center, basic research center, human efficacy evaluation center, technological innovation R&D center, engineering technology research center, new product incubation center, and Chinese characteristic plant R&D center, to continue to tackle key problems in technical fields such as whitening, sunscreen, anti-aging, scalp care, and raw material innovation, and build the core competitiveness and moat of the brand.
As a cosmetics high-tech enterprise, Uniasia Group attaches great importance to the introduction and training of talents, and has a high-quality R&D team of more than 200 people, led by doctors and masters, including professor-level senior engineers, Pearl River scholars, and national high-level leading talents.
At the same time, Uniasia Group also attaches great importance to the independent development and innovative application of natural functional raw materials, and has continued to explore plant raw materials with Chinese characteristics since 2007, and has obtained a large number of independent scientific research achievements of independent innovative raw materials represented by rare ginsenoside PRO, soapberry fermentation extract, and 799 Ganoderma lucidum.
Uniasia Group has established a research team of traditional Chinese medicine to engage in the research and utilization of plant raw materials with Chinese characteristics. Based on extraction and separation technology and biological fermentation technology, we have carried out continuous upgrading of independent research and development around Chinese ingredients, and has a number of authorized invention patents related to natural plant raw materials.
At a time when the multi-dimensional cooperation between industry, university and research has become the "popular" of technology-based beauty enterprises, Uniasia Group has cooperated with Guangdong Light Industry Vocational and Technical College for nearly 10 years, and has in-depth cooperation with academicians of the Chinese Academy of Engineering, Beijing Technology and Business University, South China University of Technology, Guangzhou Institute of Quality Supervision and Testing, BASF of Germany, etc., and has obtained a number of authorized invention patents and scientific research and technological achievements.
At the meeting, the release ceremony of "Approaching Precision Whitening - Cosmetics Science Whitening Mechanism and Technology" jointly compiled by Uniasia Group and the Institute of Medicinal Plants of the Chinese Academy of Medical Sciences, Beijing Technology and Business University, Shanghai Institute of Preventive Medicine, Southern Medical University and other scientific research institutes and universities held a release ceremony, demonstrating the innovative breakthrough of Uniasia Group in basic research on whitening.
At the summit site, the "R&D Center for Chinese Characteristic Plants", which includes the research results of Chinese characteristic plants of Uniasia Group over the years, was officially signed, which further consolidated the in-depth cooperation achievements of Uniasia Group.
Empower brand building with innovation
A number of ace products are hardcore out of the circle
For domestic large-scale enterprises, the multi-brand development strategy is the only way for the long-term development of the brand. In the field of beauty, Plaza Premium Group has a number of leading brands such as SkinTreasure, Franklinka, Ziyuan, and Skin Future, and the successful development of each brand is inseparable from the core strategy of Uniasia Group to empower brand building with technological innovation.
As the organizer of the summit, Hu Xingguo, chairman of Uniasia Group, judged that China's cosmetics industry is ushering in an era of innovation-led "good money driving out bad money", and Uniasia Group should "take root downward and grow upward" in this era. ”
Hu Xingguo said, "Chinese companies may be experiencing the best decade of innovation. In such an environment, Uniasia has rethought its growth model. In the future, the 'troika' that will lead to the upward growth of Uniasia will be scientific research and innovation, digital transformation and green and low-carbon development. ”
Hu Xingguo, Chairman of Uniasia Group.
Hu Genhua, Marketing President of Uniasia Group and Founder of Skin Future, mentioned in his keynote speech on "Brand Innovation "New Infrastructure" Era" that this year, the main brands of Uniasia Group ushered in the renewal of spokespersons, but the marketing of the current spokesperson is not simply a horse race, but also to realize the two-way running of the underlying logic and create resonance, which is the key to brand operation. In the future, the skin has achieved a breakthrough of 100 million to 1 billion yuan, and has become the leader of the domestic whitening track. In the future, on the basis of scientific and technological innovation, Uniasia Group will combine the current marketing methods to allow more brands to achieve a breakthrough of 1 billion.
Hu Genhua, President of Marketing of Uniasia Group and Founder of Skin Future.
In his speech, he stated, "The cosmetics industry has crossed 10 technical confidence, 2The era of 0 cultural self-confidence ushered in 30 brand confidence era. In his view, the brand is the longest movie and the shortest epic under the grand commercial narrative of this era, and China's cosmetics industry will usher in a "leap of faith".
The ace products and series of the four major brands of Uniasia Group: Meifubao Anti-Gravity Cream (nickname), Franklinka's basic care series with water emulsion and ** aloe vera gel as the core of the popular matrix, Ziyuan Soapberry Oil Control Refreshing Shampoo, and Skin Future Skin Source Whitening and Spot Reduction Cream, fully demonstrate the scientific and technological innovation of Uniasia Group in creating cutting-edge brand products.
Among them, the anti-gravity cream with rare ginsenoside PRO ingredients and three patented technologies1 is a profound interpretation of the positioning of "empowering Chinese ingredients with science and technology", and it is also a powerful embodiment of the technological innovation and brand innovation of Uniasia Group.
Focusing on scientific scalp care, Ziyuan brand star hit Ziyuan Plant Extract Effect Series Soapberry Oil Control Refreshing Shampoo, with a total sales of 55 million+, has won many awards and entered the best-selling list, winning the love and recognition of many consumers.
"377 Cream", the star product of the future of the brand's skin research, has won the top lists such as "repurchase list", "word-of-mouth list" and "sales list" of the "377 whitening" category on the Tmall platform in one fell swoop after its launch, and has been ranked first on the hot sales list of the Douyin platform and the top of the whole category list for many times2.
Rooted in high-efficacy and plant technology, Franklinka's ** category has created a cumulative sales of 500 million + pieces in 6 yearsThe word-of-mouth single product aloe vera gel has sold more than 11 million+ bottles, and has become an industry benchmark and leading the innovation of the category.
Recently, 6 products, including SkinBao Wuzhen Elastic Moisturizing and Firming Cream (moisturizing type), SkinBao Whitening Isolation Sunscreen SPF50 + PA+++ Spot Reduction Type), FRANNIC Franklinka Aloe Vera Gel (Condensation Essence Type), Ziyuan Soapberry Oil Control Refreshing Shampoo (Oily), Ziyuan Soapberry Moisturizing and Nourishing Shampoo (Medium Dry), and Skin Future Whitening and Brightening Serum, were awarded the "Guangdong Makeup Selection" award in Guangdong Province, and the hard-core product force was once again recognized by the consumer market and the authoritative system.
Implement a digital sustainability strategy
Forging core competitiveness
In recent years, domestic beauty brands have frequently become popular in the circle, but there is still a certain gap between the overall strength and the established European and American companies. Achieving long-term sustainability remains an urgent issue for local brands.
In the face of fierce market competition and ever-changing technological changes, empowering innovation with digital construction is an indispensable part of the sustainable development strategy of domestic beauty brands.
As a leading cosmetics enterprise in China, Uniasia Group not only has a number of hard-core brands that stand out, but also has a leading ability to integrate informatization and industrialization.
At present, Uniasia Group is the first batch of cosmetics enterprises in China to pass the assessment of the integration of industrialization and industrialization management system, and the first cosmetics enterprise in China to pass the AAA level (the highest level) assessment of the integration of industrialization and industrialization. According to the evaluation report of the Ministry of Industry and Information Technology of the People's Republic of China, the integration capacity of Uniasia Group exceeds 97 in the country75% of businesses.
Since 2010, Uniasia Group has launched the development strategy of informatization, intelligence and digitalization, and has also invested heavily in customized development to create a full-process first-class management and control platform, realizing real-time first-time control of industrial Internet production, and moving towards a deeper level of digitalization and intelligence.
The industrial Internet big data platform project of Uniasia Group has won many honors such as the 2019 Guangdong Provincial Project for Promoting High-quality Economic Development, the 2020 Guangdong Provincial Special Fund for Promoting High-quality Economic Development Industrial Internet Benchmarking Demonstration Project, and the 2020 Guangzhou Special Fund for Promoting the High-quality Development of Industry and Information Technology Transformation Project.
In recent years, ESG concepts that focus on corporate environmental and social impacts have been widely valued around the world, becoming an important indicator of the new economy and an inevitable choice for the high-end development of China's manufacturing industry.
Under the guidance of the national "dual carbon" goal, from 2021, Uniasia Group will implement the green ** chain management and development plan, combine enterprise development with the national strategic level, and drive upstream and downstream enterprises to collaborate on green and low-carbon development.
This year, Uniasia Group was awarded the national "Green ** Chain Management Enterprise" by the Ministry of Industry and Information Technology of the People's Republic of China, and was also successfully selected as the "2023 ESG Excellent Case of Fragrance, Flavor and Cosmetics Enterprises", and its ESG management and sustainable development achievements have been recognized by many parties.
It can be seen that Plaza Premium Group is moving step by step towards the corporate vision of becoming a leader in sustainable beauty products and an international practitioner.
Under the opportunity of economic globalization and the rise of domestic products, local cosmetics companies represented by Uniasia Group are undoubtedly the best case of a new generation of domestic brands using scientific and technological strength to achieve high-end and internationalization.
It is expected that Plaza Premium Group will achieve sustainable and high-quality development under the support of the beauty and health industry chain in Huangpu District, and become a beauty enterprise with global influence and Chinese national cultural characteristics.
Comment
1 Patent Remarks:
China Invention Patent, Patent No.: ZL2015102768922. A method for microbial transformation of ginseng stem and leaf saponins to prepare ginseng rare saponins.
China Invention Patent, Patent No.: ZL2022104833697. A kind of anti-aging review fermentation and preparation method and application thereof.
China Invention Patent, Patent No.: ZL2020113341851. A synthesis method of amide derivatives.
2 Data** Ranking in the "Brightening Cream Hot Selling List" on the Tmall list, the platform data is updated in real time, and the list ranking is for reference only, not as a promise of instant sales and efficacy.