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With the increasingly fierce competition in the e-commerce industry, the problem of price disorder has become an important problem for brands and consumers. On e-commerce platforms, price disorders have seriously disrupted the market order and had a negative impact on brand image and consumer rights.
Today, we will introduce the main ways to complain about price disorder and how to solve the problem of price disorder, so as to help friends who operate e-commerce to better cope with this challenge.
1. Complaint method of indiscriminate price:
1.Sales complaints: Consumers can complain to the platform about price abuse through the customer service channel or the complaint report page of the e-commerce platform. When complaining, consumers need to provide relevant evidence, such as product links, screenshots, etc., so that the platform can investigate and verify.
2.Infringement complaints: If the price disorder involves infringement of intellectual property rights, the brand can protect its rights and interests through the infringement complaint. You can submit an infringement complaint to the e-commerce platform, provide relevant evidence and a description of the infringement, and request the platform to take corresponding measures.
3.Intellectual property complaints: Brand owners can protect their brand image and rights and interests through intellectual property complaints. Taking Alibaba as an example, brands can submit complaints on Alibaba's intellectual property protection platform, providing relevant evidence and a description of the infringement, and the platform will review and handle the complaints.
4.Third-party complaint channels: In addition to the e-commerce platform's own complaint channels, complaints can also be made through third-party institutions or organizations. For example, you can file a complaint with the relevant industry association, consumer rights protection organization or market supervision department to seek their support and assistance.
2. Intellectual property complaint process (taking Alibaba as an example):
1.Log in to the Alibaba Intellectual Property Protection Platform: Brands need to log in to the Alibaba Intellectual Property Protection Platform, fill in the relevant information and verify their identity.
2.Submit a complaint: Select the corresponding complaint type on the platform, fill in the complaint** and upload relevant evidence, such as a link to the infringing product, a screenshot of the infringing act, etc.
3.Review and handling: Alibaba will review the complaint, verify the infringement, and take appropriate measures, such as removing the infringing goods from the shelves and punishing the infringing merchants.
4.Follow-up of complaints: Brands can use the complaint follow-up function on the platform to understand the progress and handling results of complaints, and communicate and negotiate with the platform.
3. What should I do if the e-commerce complaint fails:
In addition to the above-mentioned complaint methods, you can also try other price control methods to solve the problem of price disorder. Here are some commonly used methods:
1.Establish a brand authorization management system: Cooperate with e-commerce platforms to establish a brand authorization management system to restrict unauthorized merchants from selling brand products and reduce the possibility of price disorder.
2.Strengthen channel management: establish good cooperative relations with first-class merchants and distributors, strengthen channel management, and ensure the rationality and stability of products.
3.Formulate a unified policy: The brand can formulate a unified policy to clearly stipulate the minimum sales of the product to avoid malicious competition and price disorder among merchants.
4.Data analysis and monitoring: Use data analysis and monitoring tools to monitor changes on the e-commerce platform in real time, and timely detect and deal with price disorders.
4. Ways to increase the success rate of e-commerce complaints:
1.Provide sufficient evidence: When making a complaint, provide sufficient evidence, such as product links, screenshots, transaction records, etc., to increase the credibility and success rate of the complaint.
2.Maintain communication and follow-up: During the complaint process, maintain good communication and follow-up with the e-commerce platform, provide supplementary evidence in a timely manner, and strive for the support and attention of the platform.
3.Seek legal assistance: If the complaint cannot be resolved on the e-commerce platform, you can seek legal assistance to protect your rights and interests through legal channels.
4.Seek the cooperation of third-party price control companies: Cooperate with professional third-party price control companies and use their technology and resources to monitor and combat price arbitrariness and improve the success rate of complaints.