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Overlord silk, big knife meat, fruit dan peel, little raccoon crispy noodles, jumping candy, these classic snacks in childhood, whether they are the best or offline, can be bought now, with a complete range of categories and a wide variety, and the main focus is to regain the lost childhood.
When you enter the shopping malls in major cities, you can always see the figure of the nostalgic snack shop, the decoration with a sense of age, the classic 8090** companion, and you are surrounded by a variety of childhood elementsIt's full of memoriesAnd today's nostalgic snack shop has become a new Internet celebrity check-in place, whether you want to commemorate your childhood or the younger generation to look back on the past, it can bring a different kind of fun.
Source: Internet.
Relying on sentimental consumption has become a new hot spot, and nostalgic snack shops have attracted many consumers.
However, now on social **, the voice about the more and more expensive nostalgic snacks is gradually fermenting, netizens said that whether it is online or offline, the snacks that used to be five cents a pack are now basically around 4 yuan, and ordinary retail affordable goods are more expensive here.
"Snack assassin" is increasingly becoming another label for nostalgic snacks and is starting to attract people's disgust.
When I was a child, I basically had to have a pack of snacks every day after school, but since I went to high school, I gradually couldn't see this snack around me, and I slowly lost my memory of it. Zhang Ye, a 29-year-old accountant, accidentally found a nostalgic snack shop in the mall, where the snacks are basically the same as when he was a child, and he will buy some back whenever he comes here.
There are not a few consumers who have the same idea, Mr. Gu after 95 not only fell in love with nostalgic snacks, but also Amway gave his own children, compared to the mainstream snacks such as three squirrels and BESTORE on the market, each of the snacks here seems to contain its own story.
A friend in charge of the store told us that the idea of opening a nostalgic snack shop was inspired by the side, and he and his friends felt that the current snacks were more boring, or the snacks in the past tasted, so I searched for old snacks and found that there were a lot of voices and stores discussed on the Internet, so I opened one.
These nostalgic snack stores basically buy old snacks, and insist on the same packaging, so as to achieve equal restoration. Just collecting these types is already a lot of work, but in order to take into account the different needs of consumers, after all, the classic snack in everyone's mind is different. And now there are more and more young consumers in nostalgic snack shops, and these snacks are also quite popular with Gen Z.
This"Sentimental card".Nostalgic snacks have become a new business opportunity, and more and more new formats of traditional elements have begun to emerge, and it is not difficult to see that consumers are willing to consume for the sake of feelings.
To a certain extent, these nostalgic snacks and other old elements also belong to a kind of domestic products, and taking advantage of new consumption opportunities to rejuvenate new life is to ride the trend of the rise of domestic products.
However, as nostalgic snacks become more and more out of the circle and are loved by consumers of all ages, the problem has become the first knife to "stab" nostalgic snacks!
The popularity of nostalgic snacks is based on 8090 to recover long-lost childhood memories, and this new opportunity for consumption has been noticed by more and more people, and nostalgic snacks have gradually moved from niche to the public.
Not only can it be seen everywhere online, but offline snack shops are becoming more common, and the trend of nostalgic snacks has begun to spread.
However, the different levels have aroused the disgust of many consumers, and they are like "assassins" if they are not indicated.
I have never entered this kind of store, I saw the name of the store 8090 and recalled my childhood, I walked around, and as soon as I entered, I was given a basket, and I picked a few things at random, and swiped my card to see forty or fifty. I'm embarrassed to retreat, so I turned around and posted a circle of friends, lightning avoidance this store, and lamented that childhood was too expensive, netizen Xiaosun recounted.
Similar to the above encounters, there are not a fewOpen social ** Posts from netizens complaining about the expensive cost of nostalgic snacks abound
And many netizens have summed up their experience, don't go to the mall store to buy nostalgic snacks, you have to go to the commissary at the school gate, and it's best to take a child to ......
It can be said that many nostalgic snack shops have gradually turned their business into a one-shot deal, relying on feelings to attract consumers to place orders, but goodbye is forever.
Not only nostalgic snacks, but also many old element domestic products have also suffered from the most expensive doubts, and the most complained by consumers is that they have not only kept up with the times, but also surpassed the times, only the feelings remained in the past.
But in fact, the owners of nostalgic snacks, especially offline stores, are also bitter, many stores are opened in prosperous scenic spots, business districts, and the cost of store rent is relatively high, just this expenditure is breathless, and many bosses think that the main emotional consumption is not only in the commodity, the classic decoration style and various elements in the store are also providing emotional value, but the focus of consumers is more to stay on the **.
This statement is not unreasonable, most of the stores that focus on feelings have invested a lot of money, but how to achieve the balance point of consumers is a problem that needs to be evaluated.
In addition, there are still problems that need to be solved on the road to the development of nostalgic snacks.
* The first knife is just the beginningNostalgic snacks have generally entered the homogenization competition
Although there are many kinds of snacks, in fact, they are the ones that are repeated over and over again, after all, the main thing is nostalgia, and if other ones are introduced, customers will not necessarily buy them, so nostalgic snacks and nostalgic snack stores are facing the problem of homogeneous competition.
In order to attract attention and highlight the special style, many businesses choose to take risks.
In August this year, a number of "nostalgic snack shops" in popular business districts in downtown Shanghai, such as Nanjing East Road and Tianzifang, were sold goods with "three vulgar" content on the outer packaging.
Some of the outer packaging says "sow feed", "elixir" and other vulgar outer packaging goods.
Source: Shangguan News.
In addition, the relevant operators were investigated for violating the "Advertising Law", ordered to stop publishing advertisements and fined 200,000 yuan.
At a time when homogenization competition is serious, many businesses have begun to take risks to introduce bad goods, which is undoubtedly another harm to nostalgic snacks, and it also reflects the dilemma of nostalgic snacks.
The popularity of nostalgic snacks is due to the diversification of consumer demand, but now the dilemma of nostalgic snacks is also subject to this, and how to achieve long-term transformation with the help of the trend is a problem that nostalgic snacks need to solve.
After all, emotional consumption can be a smash hit, but quality and ** are the long-term way. Ladies and gentlemen, what do you think?Everyone is welcome to discuss and exchange in the message area