Why do you say soilBatu raised his "head".The "waist" plan isWord-of-mouth pretending to be a companyBig opportunity
Strengthen the value of the platform, Tuba Rabbit uses AI+ to empower installation enterprises to cross the cycle
A few days ago, Tuba Rabbit Group released its 2024 strategy at the 2023 Tuba Rabbit 9th Ecological Conference - Raise the "Head" and "Waist" Plan.
This new strategic plan has allowed the majority of the home improvement industry, especially the word-of-mouth enterprises, which are under increasing pressure under the policy regulation cycle, to see the confidence to get out of the bottleneck of development and return to the high-growth track.
1. TubaThe rabbit starts lifting"Head" to support "waist" plan
This year's Tuba Rabbit Ecological Conference attracted experts and scholars, research institutions, head brands and small and medium-sized enterprises from all over the country in the home furnishing industry. Under the theme of "Digital Intelligence Empowerment, Sharing the Future", everyone gathered together to jointly develop the industry's achievements, problems, and future development opportunities. At the conference site, everyone can not only see the brands and R&D institutions in all aspects of the industry, and display the development achievements with physical objects and scenes, but also have the opportunity to conduct extensive contact and interaction with upstream and downstream partners, share their R&D, design and operation experience, and share a deep understanding of the industry environment in the exchange.
At this meeting, Wang Guobin, founder and CEO of Tuba Rabbit, stood at the height of the head platform of home furnishing and home decoration, and summarized the development of the industry in the past year. Wang Guobin pointed out that in the operation of Tuba Rabbit in 2023, it will give full play to the role of the digital economy platform, and promote the strong development momentum of the decoration market on the basis of deep insight into user needs. Since the beginning of this year, Tuba Rabbit has focused on promoting the "unified invitation" of the industry, which has made the pre-decoration work more systematic and refined, which has won the praise of users. At the same time, in order to enhance the user's sense of security and trust, the platform has also vigorously promoted the "room measurement and demining" initiative, and through the on-site meticulous work of professional "deminers", it will help decoration users to "close the pit" to the greatest extent. Since the implementation of these measures, the number of Tuba Rabbit service owners has increased by 249%, the number of handshake projects has soared by 262%, and the total user scale (landing city) has increased by 93% and the number of deep link users has increased by 72%, making exciting development achievements in the environment of cyclical pressure in the industry.
At the meeting, Wang Guobin also released the Tuba Rabbit 2024 strategy - raising the "head" and supporting the "waist" plan. He believes that in order to get out of the current cyclical bottleneck and achieve the goal of rapid growth, the entire decoration industry must focus on improving the competitiveness of the two major enterprise groups. First, it is a "head enterprise" that has an excellent reputation in the whole industry, and the transaction volume and project scale are in the forefront of the home improvement field. Second, although the transaction volume and project scale are slightly inferior to those of the head enterprises, the small and medium-sized customers have a wide range of contacts, a larger number, and a "waist enterprise" with a good reputation among the user group. These two enterprise groups not only lead the development trend of the entire home improvement industry, but also include more than half of the transaction volume of the whole industry, which has a huge impact. As long as the work of these two groups is done well, the future direction of the entire home improvement industry will be clear.
The proposal of the Tuba Rabbit "Raising the Head" and "Waist" plan is a differentiated support plan that the platform will implement for the above two groups in 2024, aiming to help them greatly improve their operational capabilities. For leading enterprises, the "Raise Your Head" and "Waist" plan will focus on supporting them to improve their ability to attract and convert customer traffic, so as to achieve stable growth of customer sources and resist cyclical pressure in the market. For waist enterprises, the platform will focus on strengthening the shortcomings of its digital operation system, and significantly improve its anti-risk ability by optimizing the first-chain capability, reducing operating costs and ecological IP empowerment, so as to reduce costs and increase efficiency.
Wang Guobin said that the "head" and "waist" plan will become a booster for the majority of home improvement companies to smoothly pass the market cycle and move towards future development.
2. SoilBatu raised his "head".The "waist" plan isWord-of-mouth pretending to be a companyBig opportunity
Judging from the participants, the release of the "head" and "waist" plan has become the core topic of unanimous attention and heated discussion among corporate executives, designers, and upstream and downstream industry partners at this ecological conference.
As we all know, the pressure of the epidemic that began to sweep the world in 2020 has seriously suppressed the total amount of social and economic activities, and also caused the real estate industry, as well as the closely related home furnishing industry, to experience a period of sluggish demand and declining transaction volume.
Since the beginning of 2023, despite the benefits brought by the end of the epidemic, under the influence of the fluctuation of international bulk materials and the peak period of policy regulation and control of the domestic real estate industry, home improvement companies are still experiencing double pressure. On the one hand, the cost of home improvement enterprises in the procurement of building materials and operation projects is rising. On the other hand, a large number of real estate companies have experienced a significant decline in sales and development under the regulation cycle, resulting in downstream home improvement companies having to face a cyclical decline in demand. Changes in the environment and economic cycles are clearly reflected in big data. According to the data of the National Bureau of Statistics, by July 2023, the sales of construction and decoration materials not only did not change the overall downward trend in the first half of the year, but also recorded 112% year-on-year decline. At the same time, according to wind data, most of the top five listed companies in the market value of the A-share household furnishing industry show that revenue continues to decline, and the net profit attributable to the parent company has a negative year-on-year growth, accounting for 80%.
Under the pressure of such an environment, the Tuba Rabbit raises its "head" and "waist" plan to show the value of the industry. In this strategic plan, the platform focuses on the support of leading enterprises, mainly focusing on the improvement of brand competitiveness, human efficiency & ping efficiency, stable customer acquisition and contract conversion of measuring houses. Specifically, the platform will strengthen the in-depth application of AI in home design software to help leading enterprises break through the growth restrictions of designers, dealers and brands themselves, so that consumers can deeply experience the charm of personalized customization in the design of the scheme, so as to quickly complete the shaping of users' minds and quickly enhance brand value and competitiveness. At the same time, Tuba Rabbit will also empower AI to comprehensively improve the human efficiency and ping efficiency of leading enterprises in their daily operations, promote the terminal's customer acquisition ability and housing contract conversion ability, and provide strong support for the rapid growth of revenue of leading enterprises.
For waist enterprises, the focus of Tuba Rabbit's support is to make up for shortcomings. First of all, Tuba Rabbit will make full use of the platform's own traffic and IP image to empower IP for waist enterprises that lack the best degree to enhance the attractiveness of traffic. Tuba Rabbit will also give full play to the advantages of the industry platform to provide full-link first-chain procurement support for waist enterprises, so that they can obtain a full range of protection from the best to the service, and pass this guarantee to the end consumers, so as to help enterprises win user reputation. At the same time, Tuba Rabbit's all-round digital ecosystem will also bring significant reductions in showroom and office costs for these cost-sensitive enterprises, and achieve efficient operation. In fact, in mid-2023, these initiatives have already been piloted in some regions. The data shows that under the empowerment of the cooperative waist enterprises, the distribution contract rate has increased by 73%, and the distribution room rate and customer unit price have also increased respectively, with remarkable results.
So, whether it's from the platform empowerment or.
Undoubtedly, with the large-scale implementation of the Tuba Rabbit 2024 "head" and "waist" plan, the home improvement industry will usher in a new round of growth opportunities.
3. Strengthen the value of the platform, and Tuba Rabbit uses AI+ to empower installation enterprises to cross the cycle
Wang Guobin also told everyone that in order to better promote the empowerment of enterprises and partners, Tuba Rabbit itself is also making every effort to accelerate the construction of AI+ industry-wide infrastructure to continue to strengthen its technical capabilities.
Tuba Rabbit has a deep insight that with the rapid progress of AIGC (generative artificial intelligence) technology led by ChatGPT, the entire social economy has begun to enter a new era of in-depth application of AI large models. Only by fully understanding and applying new technologies such as AI models can all walks of life, including home furnishings, realize their own evolution and empower their partners, and then achieve growth.
To this end, Tuba Rabbit will continue to devote itself to using AI+ technology to comprehensively strengthen and improve the entire set of design, operation and management systems to help enterprises reduce costs and increase efficiency, and smoothly cross the market cycle. The platform focuses on the entire business chain of the home improvement industry, with AI+ as the technical support, and provides the whole industry infrastructure including user management system, cloud design management system, construction site management system, business and financial integration system and quality inspection empowerment system, bringing the whole chain of digital productivity empowerment including BIM, design, procurement, customer acquisition, site management, after-sales and word-of-mouth evaluation for home improvement cooperative enterprises, helping them to improve the industry by leaps and bounds. The ability of digitalization and intelligence, with lower operating costs and higher operating efficiency, calmly copes with the huge challenges brought by the market cycle to the industry.
From Wang Guobin's keynote speech and the details of the plan to raise the "head" and support the "waist", it can be seen that Tuba Rabbit attaches great importance to the application of AI+ technology in the home improvement industry. In fact, Tuba Rabbit has already taken a solid step in the direction of AI+ home improvement application. For example, the "consent to invitation" model, which the platform has relied on to achieve a significant improvement in user experience this year, has been implemented with the support of the AI+ digital system.
With the blessing of the AI + industry full-scenario infrastructure, home improvement companies can fully transfer the traditional communication scene to an efficient online scenario, thereby greatly improving the conversion rate while improving user satisfaction. According to the data of 2023, with the support of the full-scenario infrastructure of the AI+ industry, Tuba Rabbit has achieved a good benefit of increasing the in-store signing rate by 91% and the distribution signing rate by 123% for the pilot decoration enterprises through deeper user insights and more accurate designer matching.
In the future, in the implementation of the "head" and "waist" plan, Tuba Rabbit will also take AI+ as the core to promote the continuous evolution and upgrading of existing digital systems such as BIM**, design, procurement, customer acquisition, site management, after-sales and word-of-mouth evaluation, and make full use of the latest achievements of big data, AI large models and other technologies to fully accelerate the construction of AI+ industry-wide infrastructure, and cover the application of AI+ industry full-scene infrastructure construction, including digital humans and AI renderings, AI matching, AI customer service, In terms of AI marketing materials and other links, it helps head enterprises and waist enterprise groups to achieve cross-cycle development more smoothly and expand a broader development space.