This year's Chinese New Year film market is extremely hot, and the high-profile film celebrities, including Feng Xiaogang, Ge You, **Yu Shuxin's "If You Are Honest Do Not Disturb 3", Andy Lau and Tony Leung's "Goldfinger", Andy Lau and Peng Yuyan's "Sneaking", Zhang Yi, Wei Chen's "The Three Teams", and Dapeng's "Annual Meeting Can't Stop", all tried to win the box office championship during the Chinese New Year. However, a dark horse quietly appeared in "Twinkle Twinkle Twinkle Star", a fantasy romance film that unexpectedly won the first-day box office championship and successfully overtook many blockbusters.
There are still 20 days before the official release of the movie, and the total pre-sale box office of "Twinkle Twinkle Twinkle Star" has exceeded 200 million, and when there is still nearly half a month before the release date, the total pre-sale box office has exceeded 2500 million. Such a result indicates that the box office momentum of the film before its release will reach 400 million or even more than 500 million, and its rapid growth rate is really jaw-dropping. In contrast, the total pre-sale box office of other Chinese New Year movies is dwarfed, with the total pre-sale box office of "Sneaking" being more than 4 million, "The Annual Meeting Can't Be Stopped" being more than 1 million, and "Goldfinger" being more than 3 million, which is basically only a fraction of "Twinkle Twinkle Twinkle Star". Directors Chen Xiaoming and Zhang Pan, although their previous representative works only had the drama version of "Twinkle Twinkle Twinkle Star", this is their first time directing a movie.
Although the actor Qu Chuxiao has a big hit with a box office of 5 billion in "The Wandering Earth", the box office of other works has not exceeded 400 million, and the heroine Zhang Jianing is a rookie actor, so such a box office performance is really unexpected. "Twinkle Twinkle Twinkle Star" is the movie version of the popular TV series, and the marketing method of "snow field" is adopted, and the New Year's Eve "snow field" has become one of the most important increments in the pre-sale of the film. Although some studios choose to change the "snow field" to blowing bubbles, or even cancel the "snow field" directly, this also fully demonstrates the need for a sense of ritual among young audiences.
However, on December 16, the number of refunds for "Twinkle Twinkle Twinkle Star" has exceeded 1 million, and the average refund rate of the two platforms is as high as 181%, far exceeding the 2% to 8% refund rate of ordinary movies, and even exceeding the refund rate of "Later Us", which caused a refund storm that year, on the first day of release 84%。There was even a new rather playful entry on Weibo: "Zhang Wansen, refunded the ticket". The ticket refund incident of "Later Us" a few years ago had a negative impact on the movie, so will today's "Twinkle Twinkle Twinkle Star" be considered to be the filmmaker's own box office injection?This doubt remains unresolved.
However, up to now, the box office of "Twinkle Twinkle Twinkle Star" has broken through the 200 million mark, far ahead of "Goldfinger", "Sneaking", and "The Annual Meeting Can't Stop!".", "If You Are Honest Do Not Disturb 3", "The Three Teams" and other competitors, however, everything is still subject to change, just like after the reputation of "The Last Night on Earth" collapsed, the box office was smashed the next day. With the spread of quality word-of-mouth, the attendance rate of each movie will be adjusted accordingly, and "One Flash, One Flash" will finally have the last laugh?Let's wait and see. In this year's Chinese New Year, the film market can be described as fiercely competitive.
Feng Xiaogang, Ge You, ** Yu Shuxin's "If You Are Honest Do Not Disturb 3", Andy Lau and Tony Leung collaborated again on "Goldfinger", Andy Lau and Peng Yuyan collaborated on "Sneaking", Zhang Yi and Wei Chen collaborated on "The Three Teams", and Dapeng's "Annual Meeting Can't Stop", all strive to win the box office championship during the Chinese New Year. However, an unexpected dark horse "Twinkle Twinkle Twinkle Star" won the first-day box office championship with an unexpected attitude, successfully overpowering Feng Xiaogang, Andy Lau, Tony Leung, Zhang Yi and others' new films. There are still 20 days before the release of the movie, and the total pre-sale box office of "Twinkle Twinkle Twinkle Star" has exceeded 200 million, and when there is still nearly half a month before the release date, the total pre-sale box office has exceeded 2500 million.
Such a result indicates that the box office momentum of the film will reach 400 million or even more than 500 million before its release, which is surprising. In contrast, the total pre-sale box office of other Chinese New Year movies is dwarfed, with a total pre-sale box office of more than 4 million for "Sneaking", more than 1 million for "Can't Stop the Annual Meeting", and more than 3 million for "Goldfinger", which is basically only a fraction of "Twinkle Twinkle Twinkle Star". Directors Chen Xiaoming and Zhang Pan's previous representative works only have the drama version of "Twinkle Twinkle Twinkle Star", which is their first time directing a movie. Although the actor Qu Chuxiao has a big hit with a box office of 5 billion in "The Wandering Earth", the box office of other works has not exceeded 400 million, and the heroine Zhang Jianing is a rookie actor, so such a box office performance is really unexpected.
"Twinkle Twinkle Twinkle Star" is the movie version of the popular TV series, and the marketing method of "snow field" is adopted, and the New Year's Eve "snow field" has become one of the most important increments in the pre-sale of the film. Although some studios choose to change the "snow resort" to blowing bubbles, or even cancel the "snow resort" altogether, this also fully demonstrates the young audience's demand for a sense of ritual. However, on December 16, the number of refunds for "Twinkle Twinkle Twinkle Star" has exceeded 1 million, and the average refund rate of the two platforms is as high as 181%, far exceeding the 2% to 8% refund rate of ordinary movies, and even exceeding the refund rate of "Later Us", which caused a refund storm that year, on the first day of release 84%。
There was even a new rather playful entry on Weibo: "Zhang Wansen, refunded the ticket". The ticket refund incident of "Later Us" a few years ago had a negative impact on the movie, so will today's "Twinkle Twinkle Twinkle Star" be considered to be the filmmaker's own box office injection?This doubt remains unresolved. However, up to now, the box office of "Twinkle Twinkle Twinkle Star" has broken through the 200 million mark, far ahead of "Goldfinger", "Sneaking", and "The Annual Meeting Can't Stop!".", "If You Are Honest Do Not Disturb 3", "The Three Teams" and other competitors, however, everything is still subject to change, just like after the reputation of "The Last Night on Earth" collapsed, the box office was smashed the next day.
With the spread of quality word-of-mouth, the attendance rate of each movie will be adjusted accordingly, and "One Flash, One Flash" will finally have the last laugh?Let's wait and see.