An unexpected news came, ChinaLuckin CoffeeThere was a litigation dispute with Thailand's Luckin, and the Thai company even claimed 2 billion yuan from China's Luckin. The reason is that Thailand's Luckin has copied China's Luckin's trademark and brand image. This has sparked speculation about the real power behind Luckin Thailand. According to the registration information, the parent company of Thai Luckin is the Royal Thai 50R Group, which has nothing to do with the Thai royal family despite the word royal in its name. The group has had zero revenue for many years, and at the same time has registered many trademarks that are identical to well-known Chinese brands. Such behavior has aroused suspicion, perhaps someone has discovered a loophole in Thailand's trademark registration, deliberately preemptively registered the same trademark as a well-known Chinese brand, and then put pressure on the brand owner in the form of high claims. This tactic is very common in Southeast Asia, especially for Chinese brands.
The so-called trademark squatting refers to the act of preemptively registering a trademark in another country when registering a trademark in the target country, and then claiming compensation from the genuine brand. Chinese companies often encounter this dilemma when operating overseas, especially in Southeast Asia. Southeast AsiaNational economyProsperity, with China'sEconomyThe frequent exchanges make it easy for locals to spot that well-known Chinese brands do not have registered trademarks in the local area. In recent years, Chinese companies have entered the Southeast Asian market, which provides an opportunity for preemptively registering trademarks. In addition, the cost of registering a trademark in Southeast Asian countries is relatively low, and many countries do not have trademark agreements with China, which makes trademark squatting both localLawsAnd the profits are considerable.
In order to avoid the risk of trademark squatting, Chinese enterprises should take appropriate measures when expanding overseas, especially in terms of trademark registration. Common methods include a separate trademark registration in the target country, a regional trademark registration, and an international Madrid trademark registration. Each method has its pros and cons, and businesses should choose the most suitable method for their own situation. At the same time, when registering the layout, consideration should also be given to expanding the scope of trademark registration to cover more goods and services in related fields. In this way, you can better protect your brand and avoid similar situations"Li Ghost defeats Li Kui"situation.
In short, overseasTrademark ProtectionIt is essential for Chinese companies to expand overseas. Only through legal registration and layout can unnecessary be avoidedLawsrisks andEconomyLoss. At the same time, Chinese enterprises should strengthen trademark cooperation agreements with other countries to further protect the legitimate rights and interests of their own brands. Only by firmly defending their brand image can Chinese companies stand out in the international market and achieve greater success.
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