**From Sichuan Internet Police WeChat***
In September 2023, the public security organs of Liangshan Prefecture, Sichuan Province, announced that with the close cooperation of multiple departments in Liangshan Prefecture, they successfully investigated the first "series of online celebrity live streaming cases" in Sichuan represented by "Liangshan Qubu" and "Zhao Linger". Under the incubation of the company behind them, these "Internet celebrities" under the banner of helping farmers, created the "original ecology of Daliangshan" by posing for false **, and sold fake Daliangshan special agricultural products with goods, seeking high benefits, and the amount involved exceeded 10 million yuan.
"Liangshan Qubu" and "Zhao Ling'er" live broadcast to sell fake honey
On December 28, the Zhaojue County People's Court of Liangshan Prefecture pronounced the first-instance verdict in this case. Previously, Internet celebrities Zhao Mou (Zhao Ling'er), A Ri Moumou (Qu Bu) and others, who had more than 2 million fans, were sentenced to 8 to 10 months in prison for false advertising, and Zhang, the person in charge of the agricultural company behind them, was sentenced to 3 years and 2 months in prison.
Millions of fans and Internet celebrities tell "beautiful stories" behind it, but there are fake characters
A pure Han woman strayed into the depths of Daliang Mountain and met a handsome and handsome Yi guy, and the two started a business together and helped farmers ......This seemingly beautiful story has touched many people. However, this year, this beauty has not been continued.
The "protagonists" of the above story are the Internet celebrities "Liangshan Qubu" and "Zhao Ling'er", who previously had more than 2 million followers. In fact, they were incubated by the same company, and through a well-designed script, the two created a "Daliangshan original ecology" character.
"Zhao Ling'er" said that he met "Liangshan Qubu" by chance
In May 2023, the Liangshan Public Security Bureau received a notice from the Liangshan Prefecture Market Supervision Bureau and found that "Liangshan Qubu" and "Zhao Linger" were falsely advertised in the process of live broadcasting, and the amount involved was huge, and they were suspected of committing crimes.
According to **, in July 2022, Zhang, the person in charge of Chengdu Xiaoyu Agricultural Media, came to Liangshan and looked for "Internet celebrity seedlings" such as Zhao Moumou (female, Han nationality, 27 years old), A Ri Moumou (male, Yi nationality, 23 years old) and other individual industrial and commercial households, and began to carefully incubate.
By designing scripts and words, the company specially selected local uninhabited production houses and broken walls as the background of the live broadcast, and fabricated the image of the simple male protagonist and the innocent and kind heroine for the two, creating the "original ecology of Daliang Mountain" character design, and by publishing the plots of "chance encounter", "rubbing rice" and "helping farmers" on the short ** platform, it won attention and harvested traffic.
Buy at a low price, sell at a low price, and sell fake goods with live streaming with an amount of more than 10 million yuan.
The two Internet celebrity accounts of "Liangshan Qubu" and "Zhao Linger" were incubated to the end, with more than 2 million fans.
Since then, Chengdu Xiaoyu Agricultural Media has opened a new one, bringing goods through live broadcasts, under the banners of "helping farmers" and "high-quality original ecology", buying honey, walnuts and other agricultural and sideline products at low prices from foreign food companies in Chengdu, Nanjing, etc., counterfeiting the trademark of "Daliangshan Special Agricultural Products", shoddy, and selling fake products nationwide, and the counterfeit products are sold to more than 20 provinces and cities across the country, and the amount involved exceeds 10 million yuan. Among them, Zhao and A Ri earned more than 700,000 yuan within 7 months.
Counterfeit "Daliang Mountain Soil Honey".
In July 2023, the Zhaojue County People's Procuratorate approved the arrest of Zhao and A Ri on suspicion of counterfeiting registered trademarks and false advertising, as well as the person in charge of MCN Company and counterfeit product merchants.
*According to the introduction, these behaviors are well-organized, confusing, and widely involved, forming a gray industrial chain of counterfeiting and selling counterfeits with front-end character building, incubating Internet celebrities, mid-end script shooting, e-commerce operations, and end-of-line agricultural products and traffic realization.
* When the case was seized, more than 20 tons of raw materials of honey involved in the case were seized, more than 4,700 bottles of counterfeit "Daliang Mountain Soil Honey" finished products, more than 50,000 pieces of commodity packaging, and 3 sets of production equipment.
Through the investigation of this case, ** also clarified the industrialized operation mode of "attracting fans-drainage-bringing goods-realization" of the Internet celebrity team, as well as the interest chain of "upstream suppliers-packaging drainage team-false agricultural anchors".
The verdict in the first instance of the case has been handed down so far, and so far nine people have been sentenced
On December 28, the Zhaojue County People's Court pronounced a first-instance verdict in the case.
Zhang, the legal representative of Chengdu Xiaoyu Zhunong Media, was sentenced to 3 years and 2 months in prison and fined 250,000 yuan for the crime of counterfeiting registered trademarks and false advertisingGuo was sentenced to 3 years in prison and fined 200,000 yuan for the crime of counterfeiting registered trademarksAnchors Zhao (Zhao Ling'er), A Ri (Qu Bu), Shi Yi, Zhong, Shuai, Xu and others committed the crime of false advertising, and were sentenced to fixed-term imprisonment ranging from 8 months to 10 months and fines ranging from 20,000 yuan to 100,000 yuan.