Unexpectedly, Dong Yuhui still rebroadcast, last night and Yu Minhong staged a "will be harmonious" on the Oriental Selection account, the fans in the live broadcast room returned to 30 million, and the stock price of Oriental Selection exceeded 20% in a single day, and Xiao Dong expressed that he would continue to support the ...... Oriental SelectionHe loves it so much!
Dong Mingzhu next door also scolded Meng Yutong in the live broadcast room last night: "The values of life are set by herself." It's hard to say what it will look like five years from now. ”…She hates it!
There is nothing new under the sun, and the current situation and ending of Dong and Meng have long been written in the entertainment industry.
Is Xiao Dong being **, or is Xiao Meng too forgetful?
As soon as Dong Yuhui's small essay incident fermented, some netizens found that it was completely compatible with the power struggle line of the characters in "News Queen".
The difference is that in the play, Mrs. Fang just wants to punish the man and make her do things obediently, while Yu Minhong has a strong purpose, just wants to "go to Donghua".
In the face of leadership suppression, Sister Man's approach was more radical, she first used "resignation" to stimulate Fang Tai, and also went around to build momentum for herself, and relied on a live broadcast of the fire to get chips for herself, and was promoted to "deputy director of SNK news".
As for Xiao Dong in reality, he was as "well-behaved" as ever, passively broadcast, and kept speaking for his old club, but he didn't expect his experience to arouse the empathy of "workers" on the whole network.
Former employees of New Oriental, including Lao Luo, "saw unevenness" in the live broadcast room next door, Ni Ping and Feng Tang also helped to speak, and some large factories openly poached their feet and shouted: Mr. Dong Yuhui is the co-CEO of a listed company when he comes, and he will be an executive directly!
Yu Minhong said that he had never been scolded so much. A few days later, Xiao Sun was dismissed, and Xiao Dong was promoted to "Oriental Selection Senior Partner", and also cultural assistant to the chairman of New Oriental Education and Technology Group and vice president of New Oriental Cultural Tourism Group.
At first glance, it seems to be promoted, but the problem is that in the series, Sister Man has real power after being promoted and really enters the leadership;And Xiao Dong's appointment is more like a fictitious title, which is similar to "Hua'an, appoint you as a senior companion reading boy today" in "Tang Bohu Dots Autumn Fragrance".
What is certain is that Dong Yuhui mentioned in the live broadcast that he would "rest for a long time" in the future, and also mentioned that "he is not in good health and will not appear frequently in live broadcasts in the future".
Sister Man is worried about being forgotten by the audience if she doesn't show her face in the press for half a year, and Dong Yuhui is the same in the live broadcast industry, it's hard to say how much resource support the so-called personal studio can get.
After a round of tossing, Yu Minhong finally achieved the goal of "de-Dongning", but I don't know if New Oriental has a transfer option
Regarding Dong Yuhui's choice, everyone thinks that he was very serious by the boss, so he will say empty words such as "income is not pursued by himself, just enough, and he wants to do some cultural content in the Oriental selection".
is also a "labor conflict", Meng Yutong's departure, but the accusation is very loud.
Young people generally think that it is right not to eat the cake painted by the boss, which is simply "a model for my generation"!Some people also feel that Xiao Meng did not do his job well, but he relied on a large company to gain fame and fortune, not only forgetting his roots, but also having a small pattern.
In terms of income, Dong Yuhui and Meng Yutong are of course not ordinary "workers", but this kind of run-in between outstanding and outstanding employees and the company, their choices and situations, can still allow many workers and business owners to substitute the perspective of the workplace.
A different path to popularity
Dong Yuhui and Meng Yutong's road to fame is quite a bit of interesting intertextuality like a control group.
Dong Yuhui's starting point is not high, and New Oriental, which is engaged in education and training, changed careers to do live broadcasts with goods, which once made him have the idea of resigning, and it was the recently expelled Xiaosun who was retained several times that he persevered.
It has been broadcast in the live broadcast room for 6 months, and no one cares about it, and the sales data is also good.
Until Dong Yuhui's card of selling corn became popular on the short ** platform, others sold goods by relying on the central control and the anchor's hoarseness, and Dong Yuhui relied on his own small composition to win the tittle of "dimensionality reduction strike".
His casual essays, the smooth switching between Chinese and English, the accumulation of humanistic reading, chicken soup and jokes, these hidden skills, which were once used as teachers of New Oriental, finally shine on the right goods.
Dong Yuhui's most widely spread clips of selling goods must be agricultural products and books, talented but simple, which is his core highlight.
Leziren came to observe with the mentality of "going to class", but he was driven by his talent and sincerity, and "pouring wealth and wealth" fell on his head, and he became a popular anchor in Dongfang Selection.
This road to fame is extremely in line with the cool reversal of "ordinary young people change their fate and reverse their lives because of knowledge and Xi" that the general public loves, but it is Chinese-style, simple and righteous in values.
Even when it comes to his fans, the ones who have a lot of voice on the Internet are mother-in-law fans.
Meng Yutong is completely different from him, Meng's road to fame is cool, it is a kind of unique to the Z era, which is more acceptable and desirable by young people, "After being favored by the big guy, I have been transparent since I was a child and how to go to the top."
Dong Yuhui's popularity is accidental and sometimes the environment of creating heroes is in it, and Meng Yutong's popularity is an arranged inevitability.
Before she participated in Mango's workplace variety show, she had already participated in other programs, and it was too normal to "earn traffic" on the show.
In the show, she is not the one with the most outstanding personal ability, but Dong Mingzhu took a fancy to her. Because she is young, has a low posture, and knows how to behave herself, when talking about the expected salary, she only needs 4000, which is the least one, and this kind of low posture is very popular with Dong Mingzhu.
After the show was broadcast, Meng Yutong naturally gained attention and traffic quickly because of this favor from the big guys.
Gree also took advantage of the situation, Dong Mingzhu put on a halo for her again, what "** people" tittle set up one after another, and after Meng was brought to the traffic center, he quickly jointly opened a live broadcast room and began to bring goods, but the response was mediocre, but every time the two of them were combined in the same frame, they brushed up some heat for Gree. Meng's secretary work is on call 24 hours a day, and the boss has to respond to instructions at any time, but the monthly salary has never exceeded 10,000 yuan. 
So Meng continued to run her own Internet celebrity road, she has always kept her social platform updated, using her deep binding with Gree, and most of the content she published revolves around this piece.
It has been previously reported that Meng Yutong's advertising content can reach 200,000 yuan, and the data conversion is not bad, so it is estimated that her annual advertising income will reach 4 million yuan.
On the other hand, in line with Gree's communication needs, the heat rate was on every other day, until this time she "ran away from the nest", and once again sent her to the peak of popularity after the show.
Both of them rely on the body of the platform to grow traffic, but the initial fan attraction password is different.
Dong Yuhui attracted more than 20 million attention because of his ability and talent, but Meng Yutong still attracted attention because of two or three things with Gree.
The way to break the game, the entertainment industry has long provided ideas.
Earlier than the Internet celebrity economy, the entertainment industry has used countless examples to tell us the contradiction between the head personal IP and the company.
When the number one artist is gaining momentum, the final relationship with the company will inevitably develop into three types:
One is that the artist runs away, and it is inevitable that he will hurt his muscles and bones when he encounters a company with a big temperament, such as Meng Yutong, who will be taken out by Dong Mingzhu several times after leaving the company, and will not be able to write articles that will be recited.
The other is to re-divide the interestsThe company gave the artist a personal studio, giving him better treatment and more freedom than before.
Judging from the cards, New Oriental chose this one and set up a personal studio for Dong Yuhui.
New Oriental, a place of literati + rivers and lakes, has always been a cradle of famous teachers, and it is the kind of talented and charismatic icon. Since my college days, New Oriental has experienced many iterations of "super personal IP".
From Lao Luo, who has assisted Dong Yuhui many times in the past few days, to Xiaoyun and Ma Siyuan, who have become popular in Wuhan New Oriental, many girls rushed to them to class at that time, and then to the final glory Zhou Sicheng, each of whom has led famous teachers.
These super personal IPs have almost all experienced a choice to run away or stay in the end.
Because the old-school corporate management thinking will restrain the redistribution of resources, this kind of thinking will actually damage the super-individual's sense of belief in the company.
This point has been amplified under the Internet celebrity economy, in the past, famous teachers and fans saw famous teachers leaving the nest at best to write letters of support, but now the limelight in the live broadcast room is not right, and Dong Yuhui's fans turn their heads and go to the high road to give the other family another "wealth".
* The index will skyrocket, and the stock price will rise and fall with the hot search.
At this time, Dong Yuhui's incident can no longer be handled as before, and a decisive response can stop the turmoil.
Purely from the perspective of company development, I can understand this kind of behavior of removing personal IP, a company relies too much on the head, and a little carelessness will reproduce the crisis of a certain Li anchor before.
Such a contradiction is not only a problem faced by Dongfang Selection, there are many examples of contract termination in the entertainment industry every year, and there are many examples of Internet celebrities and companies breaking up.
Even "News Queen", after my sister became the leader, the core of the reform plan proposed by her sister is also to "de-starify", re-editing, re-team, and content is king.
Meng Yutong is different, in addition to her voice not being able to reach the super personal IP, the contradictory nature of her and Gree is stillThe contradiction between new job seekers and traditional entrepreneurs under the Internet celebrity economy.
At the beginning of the show, I wanted to find a hard-working newcomer with potential, and train him to build Gree well;A person who holds a Fortune 500 company as a gold-plated tittle, the initial goal is biased.
But do you want to say that Meng Yutong is wrong?No, young people are not stupid now, they know that the upper limit of part-time jobs is very low, especially Meng Yutong has such a good Internet celebrity development foundation, and there is nothing wrong with not eating the boss's cake and going on the Internet celebrity track. It's just that in addition to the relationship between her appearance and Gree, she has not been able to show her knowledge and personal charm like Dong Yuhui to catch this wave of traffic.
But now that she is preparing for the IELTS exam and preparing to go abroad for graduate school, she will start directly on a different track, who knows if she will live another life in the end?
Conclusion:
Luo Yonghao can be said to have participated in the whole wave of Dongfang selection, and one of the points he said I think is very reasonable: private enterprises really don't easily mention any "gratitude".
The promotion of outstanding employees in private enterprises is a win-win situation between the enterprise and employees, although Xiao Meng is not good at writing papers, but the amount of difficulty she brought to Gree during her tenure is not worth converting into income?
It is the duty of employees to be grateful, not the part that enterprises use to PUA employees to work hard.
Dong Yuhui and Meng Yutong's choice is based on their own development, character, and interests, there is no right or wrong at all, and I am even more annoyed by the middle-aged people who are "daddy and daddy" in Lao Luo's mouth.
"To Dong Hua" can be carried out in a simpler way, as long as Dong Yuhui brings a few more potential assistants to the broadcast, the leaders just want to make a big dragon and phoenix, and they also snap their mobile phones and pull the whole network for a meeting.
Sister Dong is the same, the "best people" who have been cultivated with heart have run away, and the disappointment in her heart is understandable, and she feels that it is unreasonable for employees to take on private work, and she should use the company's system to restrain her, don't think about educating young people all over the world every day......One will say that "job-hopping employees should be charged training fees", and the other will say that "young people should not be self-centered, that is a plate of loose sand".
Yu Minhong also knows how to reflect that this turmoil is a "collective correction incident", and I don't know if Miss Dong can also have a little sense of error correction.