Xiaohongshu beta AI chatbot
Following the addition of AI models by giants such as Alibaba and Douyin, Xiaohongshu is also eyeing this track.
Xiaohongshu has tested an AI chat function called "D**Inic" (Da Vinci) in the main app.
"d**inic" can provide users with questions and answers that are biased towards good things and life, including travel tips, food tips, geography and cultural knowledge, life skills, personal growth and psychological advice, as well as activity recommendations.
It is understood that this feature has been tested since September and has continued to this day.
Xiaohongshu's AI intelligent chat assistant uses machine learning and data analysis to recommend more personalized content and friends based on users' interests, behaviors, and preferences, so that users can enjoy a rich and intelligent interactive experience.
Source: Little Red Book.
Prior to this, Xiaohongshu had already launched the group chat AI conversation function.
That is, the user creates an AI group chat "chat room", and after adding an AI role to the group chat, group members can have a conversation and interact with the "AI character" positioned by the role.
This feature is still in grayscale testing and is not yet fully available.
In fact, the AI chat track has been crowded with various players, and major Internet giants have invested a lot of resources to develop and promote AI chat and AI assistant products.
For example, Douyin plans to launch a public beta version of its "Robot Development Platform" project at the end of this month, which will allow users to create their own chatbots.
Previously, Douyin also launched a number of AI chatbot products, including Doubao, Little Wukong, CICI, Chitchop, etc.
In addition to Douyin and Xiaohongshu, there are also Alibaba's dialogue bots "Tongyi Qianwen", "Wenxin Yiyan", OpenAI's "ChatGPT" and so on.
With people's pursuit of intelligent and personalized services, various AI application products have entered the product landing stage, bringing new growth points to enterprises and enhancing their competitiveness.
In terms of Xiaohongshu, as early as March this year, Xiaohongshu began to prepare an independent large-scale model teamThe core employees are from the NLP technical team of the advertising business.
In addition to the establishment of a large-scale model team, Xiaohongshu also has a number of independent departments to promote the implementation and exploration of the AIGC direction at the same time.
In April this year, Xiaohongshu launched an AI creation app called "Trik", which focuses on Chinese-style AI drawing. But then, because of the copyright dispute, it was no longer searchable in the iOS app market, and the Android app market could not be **.
In July, Xiaohongshu also launched the "now" function of AI one-click generation of pictures to help users quickly generate**. The user directly enters the text, and the algorithm will automatically generate a cover image for the user based on the text content.
Zhang Debing, the person in charge of the Xiaohongshu model, once mentioned in a public interviewThe migration and transformation of text, vision, speech, and any two modalities is an important research direction at present.
Xiaohongshu carries different modalities of content, and if these modalities can greatly reduce the creative modality, allowing users to record and express their lives at a fundamental cost and faster, this is a very interesting direction. ”
Today, with the help of AI, cross-modal migration and transformation have been applied in many of Xiaohongshu's businesses.
AI makes Xiaohongshu overtake in corners
This year, Xiaohongshu may not have expected that young people will play Xiaohongshu as a search.
More and more users like to use the Xiaohongshu search function. It is understood that Xiaohongshu has more than 2600 million monthly active users, of which 60% of daily active users actively search on the platform every day, with an average daily search query volume of nearly 300 million.
In December, Xiaohongshu COO Conan said in a ** conversation that one of the more unexpected discoveries this year is the search value, and a large number of new users have entered Xiaohongshu because of search.
Conan believes that next, how to better drive search with AI is very important.
For Xiaohongshu, AI algorithms can be used to provide personalized content recommendations for users based on their interests and behavior patterns. This will not only help users discover more content of interest, but also increase their stay on the Xiaohongshu platform.
For example, if a user has searched for a product multiple times in the past, an AI algorithm can analyze this data and provide search results that are relevant to that user's preferences.
For example, if you find that users search for a keyword more frequently during a certain period of time, you can adjust the algorithm to improve the ranking of that keyword.
It can be seen that Xiaohongshu search has exploded and needs the help of AI.
In addition to the use of AI in the search function,As a social platform, Xiaohongshu's investment in AI is more biased towards social functions.
Xiaohongshu is a community composed of many small communities and circles. Whether it is the beta chat assistant "Da Vinci", the group chat AI dialogue function, or the "now" function that generates pictures with one click, it is all to make it more convenient for users to interact and share.
Source: Little Red Book.
For example, in the group chat AI dialogue function, users can create an AI group chat "chat room" and invite friends and family to join in the discussion with the "AI characters". This can enliven the atmosphere of the group chat and increase interactivity.
Some netizens believe that the emergence of AI digital humans can solve the distress of "social fear" people who dare not participate in social interaction.
On the other hand, AI can also promote the prosperity of Xiaohongshu's content ecosystem and promote business transformation.
For example, AI can help Xiaohongshu optimize content creation. Users can automatically generate content with the help of AI technology, thus lowering the threshold and cost of content creation. This will also help attract more creators to Xiaohongshu's platform and promote diversity and innovation in content.
In addition, AI can also help Xiaohongshu better connect users and content creators. By analyzing the user's behavior and interests, we can find the user group that matches the creator, so as to improve the dissemination effect and influence of the content.
Although the application of recommendation algorithms, content generation, and data analysis technologies has made Xiaohongshu's business model more efficient and accurate, related issues such as AI infringement have also plagued Xiaohongshu.
At the beginning of December, four painting creators sued Xiaohongshu and the main company of Xiaohongshu TRIK software to the court, on the grounds that TRIK used the artist's original work as training data without authorization, thus generating a ** that is highly similar to the original work, which infringes on the legitimate rights and interests of the creator." It is understood that this is the first time that domestic AI painting has stood in the dock.
It can be seen that at present, large AI models are very prone to the risk of infringement when they are applied in practice.
Major platforms have increased the AI social track
With the continuous breakthrough of artificial intelligence technology, AI technology has gradually landed in various fields.
The development of AI technology is to adapt to market changes and user needs. From the perspective of the application of AI in social networking, AI social has become a popular track, which is based on the market feedback obtained by users for emotional companionship.
For example, at the beginning of December, it was reported that Douyin plans to launch a number of AI chatbots in the main APP, and has launched the first AI chatbot "Douyin Xinqing", which is positioned as an emotional care robot.
In November, Meituan also launched its first AI companion chat product "WOW", and has completed the product filing. According to the official introduction, WOW positioning is a young people's own AI friend community, providing role-playing, emotional outpouring, interesting interaction and other functions.
Source: Little Red Book.
In October, Kuaishou tested the "AI Xiaokuai" account, providing users with a variety of AIGC (artificial intelligence production content) services based on short** application scenarios such as interactive Q&A, ** generation, strategy retrieval, and copywriting modification in the short ** comment area.
Another example is Tencent, its subsidiary Tencent** launched the AI chat product "Unaccompanied" APP, and Tencent Reading launched the AI virtual character chat product "Dream Island".Weibo launched the function of "celebrity AI emotional companion chat", so that after users send private messages to celebrities and authorize the use of this function, the exclusive AI assistant will imitate the celebrity's chat style and style for automatic replyThe "Wanhua" app was launched, allowing users to experience a variety of gameplay methods such as scenes, dialogues, and services of various AI virtual characters.
Compared with other similar products in China, the function of "Da Vinci" is still relatively simple, especially in the aspects of continuous dialogue and logical ability, which need to be improved.
For Little Red Book,The application of AI technology in its social ecosystem is a process of continuous development and improvement. Although "Da Vinci" needs to be improved in some aspects, it has already played a certain role in Xiaohongshu's social ecology.
However, in general, with the continuous development of artificial intelligence technology, major Internet giants continue to increase investment in the field of AI, allowing AI to change all walks of life and reshape the market structure.
Author |Zhou Wenjun.