In the direct selling market, Yongbeida is undoubtedly a bright star. Its unique business model and superior marketing strategy have made it stand out in the highly competitive market and become a leader in the industry. This article will delve into the business model and marketing strategy of Yongbeida and reveal the secret of its success for readers.
Yongbeida, a family"Social e-commerce + new retail".As the core e-commerce platform, it is gradually changing consumers' shopping methods and consumption Xi. It integrates the sociality of social e-commerce and the convenience of new retail, creating a new consumption scenario and shopping experience for consumers.
1. Yongbeida's business model
The integration of social e-commerce and new retail
1. By integrating the advantages of social e-commerce and new retail, Yongbeida combines online shopping with online experience to provide consumers with more convenient and diversified shopping methods. At the same time, through the sociality of social e-commerce, Yongbeida can better connect consumers and brands, and enhance consumer loyalty and stickiness.
Return of consumer profits
On the Yongbeida platform, consumers can get 20% of the company's future profits as a return when they buy goods. The design of this return mechanism allows consumers to enjoy the company's benefits while shopping, which further increases consumer loyalty and stickiness.
Second, Yongbeida's marketing strategy.
1.Branding & Communication.
Yongbeida pays attention to brand building and communication, and enhances brand awareness and reputation through various channels such as advertising, public relations, and social networking. At the same time, the company also actively participates in social welfare activities, fulfills social responsibilities and enhances brand image.
2.Precise positioning and target market selection.
According to the market demand and consumer characteristics, Yongbeida accurately locates the target market. Through an in-depth understanding of the needs and pain points of target customers, we can formulate targeted marketing strategies to achieve precision marketing.
3.Diversified marketing methods.
Yongbeida adopts diversified marketing methods, including online promotion, offline activities, partnerships, etc. Through continuous innovation in marketing methods, improve brand and market share.
With its unique business model and excellent marketing strategy, Yongbeida has achieved remarkable success in the direct sales market. In the future, with the intensification of market competition and changes in consumer demand, etc. Yongbeida needs to continue to adhere to innovation-driven development, pay attention to brand building and communication, accurately position and select diversified marketing methods for the target market, and build partnerships and other successful experiences to maintain competitive advantages and achieve sustainable development goals.