"It's difficult, it's really difficult to do business this year, the tip of the needle is on the wheat mang, our merchants have to find a way out in the major platforms and anchors, the first battle can't go on, and interest-free installments are the last interest point and the last straw for us to attract consumers. Recently, the person in charge of a domestic furniture made this sigh to **. This year's Double 11, the merchant war is so fierce that it has begun to eat up the business ecology. Many businesses have gradually sobered up, and the ** war has bottomed out, what else can there be for a turnaround?
First of all, let's take a look at a set of data: this year's Double 11, nearly 3 million ** Tmall merchants provide consumers with interest-free installment services;According to iResearch's research, 7 percent of the merchants surveyed believe that interest-free installment services can increase salesNearly 4 percent of merchants during this year's big promotion, interest-free installments for all products in the store.
Let's take a look at a set of merchant cases:
Rongsheng refrigerator: After using Huabei interest-free installment, the overall transaction volume of Rongsheng refrigerator on Tmall increased by 15 to 20%;Among the mid-to-high-end refrigerators with a unit price of more than 5,000 yuan, the turnover of products equipped with interest-free installments has increased significantly, reaching 30%.
Honor mobile phone: During this year's Double 11, more than 6 percent of Honor's omni-channel mobile phone categories opened Huabei interest-free installments, and the brand invested more than 20 million yuan in interest-free installments.
Gujia Home: This year's Double 11, Gujia Home Furnishing has stocked more than 50,000 pieces of various furniture, and more than 80% of the products on Tmall support Huabei interest-free installments, and Gujia Home Furnishing has invested more than 10 million yuan in Huabei interest-free installments. The overall transaction volume of Gujia Home Furnishing Tmall*** has increased by 30 to 40% compared with before it was useless.
Angel water purifier: Angel Tmall***, the proportion of users who place orders in installments in Huabei is about 40%, accounting for half of the total GMV. Angel estimates that this year's interest discount investment in Huabei interest-free installments will exceed one million.
From the survey data and cases, it is not difficult to find that interest-free installments have a significant boost to the increase of merchant sales. Therefore, many merchants use interest-free installments as an important marketing tool.
Many people think that interest-free installment is the patent of online e-commerce, but in fact, offline brick-and-mortar merchants also need interest-free installment services to attract more consumers, increase sales, and promote user experience. With the wave of digital transformation, Wuweifu, as a leading enterprise in the digitally empowered physical industry, provides unique advantages for offline physical merchants.
Stressless is committed to providing digital solutions for physical merchants, solving marketing problems for merchants through digital technology, and easily providing consumers with interest-free installment services, so as to attract more customers and increase sales. Stress-free digital empowerment also includes comprehensive data analysis and marketing support to help merchants better understand consumer needs, precision marketing, and enhance competitiveness.
For merchants, stress-free empowerment is not only an option for digital transformation, but also an important way to enhance competitiveness and achieve performance growth. Merchants can better adapt to market changes, attract more consumers, and achieve sustainable development. In the fierce market competition, the pressure-free endowment provides new opportunities and opportunities for businesses to help them get out of the predicament of business and achieve business breakthroughs.