Chao News Client Reporter Wang Jing, Zhou Xialin, Wang Jingping, Wang Yanping, Zhang Xiaoliang.
On January 1, 2024, the "2023 Famous Products Shopping Festival" in Linping Economic and Technological Development Zone, which lasted for 5 days, came to an end today.
This event set a record of 1181768 billion yuan in total sales, attracting 1.2 billionTotal number of 32.28 million passengers**. Among them, the grand prize, the 5-6 carat red sapphire produced by two Jingxin green diamonds, and three chef steaming, grilling and frying machines under Robam Appliances have been successfully delivered to the lucky winners. In 5 days, from the "Gongfu Market" of Bailian Outlet to the factory stores all over the Linping Economic Development Zone, all of them are like weaving, popular, and the shopping festival is really "hi".
Today, the offline "Famous Products Shopping Festival" has come to an end, and the new model of "factory tour" one-stop consumption experience innovated by Linping Economic and Technological Development Zone has just opened up, and the excitement has just begun.
There are merchants whose turnover has increased tenfold.
The Linping Shopping Festival "Hi" has flipped over.
At more than 8 o'clock in the morning on January 1, Sister Shao of Hangzhou Qunyu E-commerce *** in Linping Economic Development Zone began a busy day. I just heard her calling the guest: Do you still change the big clothes you bought yesterday?If I don't change it, I'm going to sell out here. Sister Shao said that since December 28, she has been busy for 5 days and has not stopped. The hidden exhibition hall on the second floor of the factory is also as crowded as a shopping mall.
This factory store is actually open all year round, wholesale down jackets, sweatshirts, jackets, but usually, the turnover of the store is only 1,000 yuan, but during the Linping shopping festival, the most day sold more than 30,000 yuan, a tenfold increase, and there are so many people in the store that they can't stand at the station. Sister Shao was so happy that she couldn't keep her mouth shut. "Many people came after reading the report of Chao News and Qianjiang Evening News, and when they came, they asked about your down jacket with 120 yuan. No, the down jackets in the store are all sold out. Sister Shao said that down jackets are "limited-time**", but sweatshirts and jackets are available all year round, and everyone is welcome to buy them again when they are free.
This New Year's Day holiday, the same luggage Zifeng who came to the White Crane TV in the Hefeng Rong ** Center became a spokesperson for his hometown. At the Hubei Hefeng specialty stall of the "Gongfu Market", Li Zifeng put on Tujia costumes and shouted loudly, this is black tea from Hefeng, which is fragrant and foam-resistantThis is the honey of Hefeng, which hangs on the cliff ......"I was really touched by the enthusiasm of the people of Hangzhou, and our local products are very popular. Li Zifeng said that they came to Hangzhou for the first time, and brought some of each specialty, and after the five-day shopping festival, Li Zifeng really felt the enthusiasm of the people of Hangzhou. "Like bacon, honey, sausages are selling very well, we will come again next time to buy the festival, and strive to bring more Hefeng specialties out of our hometown and to the people of Hangzhou." Li Zifeng said.
The hot-selling scene is almost all over the corners of the market and the factory stores of the Chang Shopping Festival. Bailian Ole's ** is the densest, and everyone who comes and goes is carrying a big bag and a small bag;New Hope's sales on the "Gongfu Market" reached a new high day by day, with 5,000 yuan on the first day and 14,000 yuan on the highest day, not including their factory stores. In the plum cake hall factory store, the citizen aunt carried four or five boxes of candied nuts gift boxes and did not forget to recommend them to reporters while walking: "The candied fruits sold in the supermarket are usually sold in the supermarket, and these days it is only half of it**, which is really cost-effective!."”；The original price of silk pajamas was 1880, and now it is only more than 100!"The American Standard silk pajama factory store is also full of citizens who come to buy clothing......
Good New Year's signs: "Shop and Eat" to win the grand prize.
The 6-carat sapphire and chef's all-in-one machine were taken away by them.
Today is the last day of the Famous Products Shopping Festival, and the "prize redemption office" of Bailian Outlet has also ushered in the peak period. "Someone came to shop for several days, and it wasn't until today that it was full of stamps. According to the staff, the two most important awards have also been born on the first day of the 2024 New Year.
Mr. Hu, who lives in Linping, is an "old customer" of the Changshou Festival, and he has been waiting for this festival to do the "big purchase" at the end of the year every year since the first Changshou Festival was held in 2017. This year, a family of all ages went into battle, and eight people came. "* To engage in activities, all the people invited are big brands, cost-effective, and things are also guaranteed by quality, so I feel that it is particularly cost-effective to buy at this time. ”
Mr. Hu took stock of the factories and stores he visited in the past few days, such as Beinmei, Kailai Luxi, Huading, Robam Appliances, New Hope, and Meiyu Pavilion, ......I bought ** for myself, added new furniture to my home, and bought snacks and milk for my children. The biggest surprise was that he won the jackpot: a 6-carat sapphire.
It's a good sign for the New Year. Mr. Hu said that he didn't understand it and was going to give the gem to his daughter.
Mr. Hu won the grand prize: 6 carats of sapphires.
Another grand prize winner, Mr. Shen, also paid attention to this shopping festival early, waiting for "shopping", and successively checked in many factories and stores such as Robam Appliances, Tianqi**, and outlets, covering 9 chapters, and accidentally drew the chef's steaming, grilling and frying machine. The whole family was very pleasantly surprised: "It just so happened that the new house was being renovated, and the boss had bought a lot of electrical appliances, but there was a lack of a steaming and baking machine." ”
* Set up the stage, the enterprise sings, and the people benefit.
Linping Economic and Technological Development Zone creates a "never-ending" shopping festival.
People want to buy good goods, and enterprises want to expand domestic sales.
Insight into the internal needs of enterprises and people, Linping Economic and Technological Development Zone has held the "Famous Products Shopping Festival" since 2017, which will display the enterprises and brands in the development zone in a centralized manner, provide citizens with a one-stop consumption experience platform and create new consumption for the development zone, which has attracted wide attention and praise from all walks of life.
As a brand activity that benefits enterprises and people, the "Famous Products Shopping Festival" has been held for 6 sessions so far, with more than 500 shopping malls, supermarkets, complexes and businesses participating in the event, building a "bridge" of communication between enterprises and residents. While complying with the development demands of enterprises, it also meets the people's new expectations for consumption scenarios and experiences.
* Set up the stage, the enterprise sings, and the people benefit, and the three parties win-win. Why can Linping Economic and Technological Development Zone creatively create a new model of consumption scenarios?This is inseparable from the business environment and talent strategy that Linping District has been committed to building for many years.
As one of the three 100-billion-level advanced manufacturing platforms in Hangzhou, Linping Economic and Technological Development Zone has more than 200 high-end equipment manufacturing enterprises. There are famous enterprises such as Chunfeng Power, Robam Appliances, and Xiao Elevator, as well as "time-honored brands" such as Minsheng Pharmaceutical and Hu Qingyutang, as well as famous companies such as Zhu Bingren. Under the leadership of these "first-class in the industry", a large number of smart factories and black light factories have been built, and there are currently 22 "little giant" enterprises of the Ministry of Industry and Information Technology and 76 provincial-level specialized and special new enterprises.
After aggregating a number of "time-honored brands" and "new generations", Linping Economic and Technological Development Zone has introduced policies for innovative talents, and has also built many high-level platforms, such as the country's first service-oriented manufacturing research institute, Zhejiang National University Science and Technology Park (Linping), provincial high-end equipment industry patent navigation service base, and Zhejiang biomedical incubator, competing to land in Linping.
After planting the sycamore tree and attracting the golden phoenix, Linping Development Zone is thinking about further polishing the characteristic signboard of "Linping Intelligent Manufacturing" to promote common prosperity to a new level. As a result, the "golden idea" of "Famous Products Shopping Festival" - "Future Factory Intelligent Manufacturing Tour" came into being.
In this event, 11 factories such as Chunfeng Power, Robam Appliances and Beinmei were opened to the public, inviting consumers to walk directly into the factories of these brands, so that everyone could experience the production mode and advanced management level of the company's digital and real integration, so that consumers would be more favored, more trusting and more fond of the brand's products.
In the future, the development zone will continue to make the 'Famous Products Shopping Festival' bigger and better, and strive to create a high-quality business environment and consumption environment, so as to empower the development of local industries." Wang Yongzhong, member of the Party Working Committee and deputy director of the Management Committee of the Development Zone, said that in order to continue to promote the "famous products, famous enterprises and famous families" in the Economic Development Zone, Linping District has built an online shopping platform, integrated the factory stores in the Development Zone, and created an "online" famous product shopping festival that never ends. At the same time, Bailian outlets and many factory stores are open all year round, and the benefits are not endless. Living in Linping Economic Development Zone, the sense of happiness is increasing day by day.
*Please indicate the source".