Chao News Client Editor Huang Wangqiao.
Xinhua.
This little long holiday, do you feel the "heat" of the ice and snow economy?
With the acceleration of the popularity of ice and snow sports, people are gradually no longer satisfied with building snowmen and having snowball fights, more and more people go into the ice and snow, skiing, playing with snow, enjoying snow, skating, playing with ice, enjoying ice, and experiencing the unique winter fun in the ice and snow. In recent years, Beijing, Hebei, Heilongjiang, Jilin, Xinjiang, Inner Mongolia and other places have made a lot of useful attempts to develop the ice and snow economy, and the topic of ice and snow has also attracted attention on the Internet.
The winter market in the north is particularly hot, but not only in the north, snow sports are gradually breaking geographical restrictions, in order to meet the strong demand of southern tourists to "seek snow at their doorstep", "snow from the north to the south" has become a new trend in the ice and snow season. It is also reported that there are more and more ski resorts in the south. The data shows that in this year's snow season, indoor skiing, ice and snow parks and other ice and snow tourism products in East China and South China are more popular. It can be said that regardless of the north and south, ice and snow sports have moved towards a real "full movement".
Xinhua.
Ice and snow sports are highly spectacle and participatory. Whether it is the gallop of skiing, the elegance of skating, or the excitement of snow sports, it has brought people an unparalleled experience. The rise of the ice and snow economy is not accidental, it is the inevitable product of economic transformation and consumption upgrading. With the improvement of people's living standards, the demand for leisure and entertainment and healthy life is growing, and ice and snow sports, as an emerging leisure method, have been favored by the majority of consumers. The popularity of the ice and snow economy is largely due to the fact that the relevant provinces have seen huge consumer demand, excavated ice and snow resources, innovated ice and snow consumption scenarios, and incorporated the development of ice and snow sports into the general cycle of local cultural and tourism development. At the same time, promoting the employment of ice and snow talents is also an important factor in the participation cycle of ice and snow economy. After the Beijing Winter Olympics, the consumption of ice and snow sports has gradually matured, and the demand for talents in professional coaches, event organizations, equipment research and development and other aspects is increasing.
Xinhua.
In addition to regular skiing, the creation of special scenes is constantly stimulating consumption potential. For example, the national style skiing is out of the circle, the national style is equipped with skiing, chivalrous and courageous combined with the wind and lightning, chic and eye-catching. By integrating traditional national style elements into skiing, such as clothing and makeup, it not only increases the fun and artistry of skiing, but also makes this form of sports more culturally connotative and traditional. This innovative way of playing is in line with the needs of contemporary young people for diversified and personalized consumption, and it is a positive attempt from the perspective of market response.
It should also be noted that the charm of the ice and snow economy is also facing challenges. Serving tourists well is an important part of the development of the ice and snow economy. Only by continuously improving service quality, improving facilities and equipment, enriching product supply, strengthening safety management, protecting the ecological environment, innovating marketing strategies, improving staff quality and establishing a feedback mechanism can we better meet the needs of tourists and promote the sustainable development of the ice and snow economy. How to organically integrate ice and snow sports with supporting consumer industries such as tourism, transportation, culture, health care, leisure and entertainment?How to give full play to the advantages of ice and snow sports to create greater value;How to catch the flow of people after indulging in ice and snow, so that tourists can come and return with fun;How to let tourists see sincerity and find new consumption growth points, these issues still need to be explored.
*According to Xinhua News Agency, China Youth Daily client).