On the afternoon of December 25, McDonald's responded to the topic of price increase on Weibo.
Recently, some netizens posted on social ** that McDonald's main products will be raised by 0 from December 275 yuan, involving 90% of hamburger snack products, McDonald's members** synchronously increased by 1 yuan, and the matching as you like remains unchanged.
In this regard, on the afternoon of December 25, McDonald's official customer service responded to the first financial reporterFrom December 27th, some single products and ** began to be adjusted, and the price was clearly marked, which will be publicized in various ordering channels.
As for the reason for the price increase, the other party said:"In light of changes in operating costs, we regularly evaluate and adjust the ** structure. ”
When asked whether this price increase is unified across the country, McDonald's official customer service saidTaking into account the different characteristics of the business district and community to which the restaurant belongs, the products** and preferential activities provided by the restaurant will be different, which needs to be subject to the ** information published by the in-store ordering channel.
Jiang Han, a senior researcher at Pangu Think Tank, told a reporter from Times E Company that the reasons for McDonald's to raise prices may include rising labor costs for raw materials and increased transportation costs. "These factors will affect the cost of McDonald's, and if you don't mention it, it's hard to stay afloat. In addition, with the economic development and the improvement of living standards, people have higher and higher requirements for the quality and taste of food, and McDonald's may need to improve the quality and taste of these requirements, while also ensuring the competitiveness of the product. In general, the reasons for the price increase of fast food brands may be multifaceted, including rising costs, consumption upgrades and other factors. ”
Prior to this latest price adjustment, McDonald's China completed an equity change.
On the evening of November 20, McDonald's China announced that the Carlyle Group had cleared its entire 28% stake in McDonald's China, and McDonald's Global was taken over. After the completion of the transaction, McDonald's China will be 52% owned by the CITIC consortium, mainly CITIC Capital, and 48% will be held by McDonald's Global.
It is worth noting that at the beginning of this year, McDonald's has already experienced a price adjustment.
In January of this year,McDonald's 1+1 with ** was accused of increasing the price by 1 yuan, from 129 yuan rose to 13$9。McDonald's said at the time that due to the continued impact of various costs due to the epidemic, from January 4, 2023, some single items and ** of dine-in and McNugget delivery will be adjusted, and the actual price has been displayed on various ordering channels.
Daily Economic News Comprehensive CBN, **Times E Company, Red Star News, public information.
National Business Daily.