Finance Associated Press, December 14 (edited by Huang Junzhi).BMW AG remains bullish on the U.S. market outlook for electric vehicles, although the company expects market share growth in the industry to slow.
Will the market for electric vehicles continue to grow?100% OK. Sebastian Mackensen, CEO and president of BMW North America, said in an interview, "Is the growth exactly the same as some experts estimated a year ago or six months ago?."Maybe not. ”
According to Mackensen, BMW plans to produce six all-electric vehicles at its plant in Spartanburg, South Carolina, by 2030. The company also began construction of a $700 million battery assembly plant near Woodruff, South Carolina, in October.
In response to the fact that electric vehicles** are higher than gasoline-powered vehicles, BMW is offering lease credit to retail customers, which allows the company to take advantage of federal subsidies and make its products more affordable.
"Consumers don't seem willing to pay a real premium for a different powertrain technology," Mackensen said. Leasing helps close the gap. ”
BMW believes that Tesla, the leader in the electric vehicle market, is a good indicator of people's interest in electric vehicles.
The company also noted that there is no difference between the so-called "blue states" that usually vote for Democrats and the Republican-dominated "red states" that have a different demand for Tesla's electric vehicles.
I don't think it's a red-state and blue-state issue," said Shaun Bugbee, executive vice president of BMW North America, "Tesla is the market leader in all-electric vehicles, and they are available in every state, regardless of party affiliation. We see a similar path. ”