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Guoyuan appeared at the Global Diplomats Chinese Culture Night. Text |Selling Wine Wolf Team |Southerly.
fromDiplomats from more than 170 countries gathered together to share the "national relationship" and talk about the future
On December 7, the 9th Global Diplomats Chinese Culture Night with the theme of "Mutual Learning among Civilizations, People-to-People Bonds, and Building a Community with a Shared Future for Mankind" was held in Beijing.
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Guoyuan VP has developed from birth and development to the ...... of "going out".
In 1996, from the Gaogou brand to the Shiyuan brand, it created a new era of Chinese liquor culture marketingIn 2004, from the Shiyuan brand to the Guoyuan brand, it created a precedent for high-end liquor in Jiangsu, and was known as the "creator of China's high-end liquor growth pole", and the company started from "standing up" to "getting rich".
In 2019, the Guoyuan V9 brand seized the top track, participated in the head competition, and started a new journey of "becoming stronger". This year, the national brand continued to maintain a high base, high growth and high proportion. The company has accelerated the strategic cultivation of the V series of the national relationship, and the sales of V9 far exceeded expectations.
Ingenuity is brewed, and the essence of the country's fate is brewed;The soul of wine is concentrated, and the rhyme of elegance is instilled;Craftsmanship blends, bringing together the spirit of the past and the present;Craftsman inheritance, sowing the edge of culture. Every drop of Guoyuan wine is a joint work of time and space, a cultural crystallization integrating material and spirit, and a condensation of wisdom achievements of continuous innovation and breakthrough.
2023 is the year of the sprint to the goal of 10 billion, but also need the country's all-out efforts"Go out".
In the first three quarters of this year, Jinshiyuan achieved revenue of 836.3 billion yuan, ranking seventh among listed wine companies, with a year-on-year increase of 2835%, the growth rate ranks third among listed wine companies;Achieved a net profit of 263.6 billion yuan, a year-on-year increase of 2663%；Realize warehousing taxes and fees 275.4 billion yuan, a year-on-year increase of 1625%, the goal of 10 billion is almost close at hand.
In the opinion of industry experts, in recent years, the soft liquor products represented by Guoyuan have been upgraded, and the product structure of Shiyuan has been further improved. However, judging from its market share inside and outside the province, Jinshiyuan is still a regional wine company that relies heavily on the market in Jiangsu Province.
Therefore, "going out" is the key to hitting the line of tens of billions, and the performance of the national edge in the market outside the province is an important part of determining success or failure. At this time, the appearance of the Guoyuan brand at the Global Diplomat's Chinese Culture Night is not only a high-level display of the quality and brand strength of Guoyuan's products, but also a part of the "going out" strategy.
Going out of Jiangsu and going to the world at the same time, the country has such a charm!
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"Fragrance China, fragrance world!".”
It is reported that the "Global Diplomats Chinese Culture Night" is a high-level event of non-governmental public diplomacy resources and scale that came into being in the context of the "Belt and Road" initiative, and is a multilateral exchange platform connecting China and the world.
During the event, Guoyuan Liquor was presented as a mellow "Chinese gift" to Ambassador of Serbia to China Maya Stefanović, Ambassador of El Salvador to China Aldo Alvarez, Ambassador of Cuba to China Versted Bid, Ambassador Extraordinary and Plenipotentiary of the Republic of Tajikistan to China Said Zoda Zorhir, Commercial Counselor of the Embassy of Serbia in China Milanka Stojako and other ambassadors and senior diplomats to China, conveying the beautiful meaning of "China's national destiny and the world".
The taste of China is conquering the world, and China's fate continues to write a new beauty
Gu Xiangyue, Secretary of the Party Committee, Chairman and General Manager of Shiyuan Liquor.
According to the words of Gu Xiangyue, Secretary of the Party Committee, Chairman and General Manager of Shiyuan Liquor, civilization is colorful because of exchanges, and civilization is enriched by mutual learning. The general trend of economic globalization is irreversible, scientific and technological innovation is irreversible, and the pursuit of a better life by the people of the world will not be reversed.
At present, nationalization has become the only way for Shiyuan to go to the whole country and enter the milestone of 10 billion revenue. Guoyuan is the first brand of Shiyuan's national strategy, and it is a "trump card" for Shiyuan to participate in the head competition and embrace the post-10 billion era.
Therefore, Guoyuan should not only conform to market changes to achieve "fragrant China", but also meet the requirements of the times to "fragrant world". The so-called "going out" is only for half of the regional brands to rush out of the local market to the province, and for the country, it is a "big leap" from Jiangsu to the whole province, from China to the world.
Through the dissemination of Guoyuan wine and culture, the "taste of China and the taste of China" will be known to more consumers at home and abroad, so as to improve the speed of "going global".