Some people say that "opening a flower shop, often without knocking on the door, breaks into a girl's entrepreneurial dream", it is true, running a flower shop is a dream of poetry and distance in the city, whether it is on the corner of the street or in the downtown area, a flower shop is always a sight to behold.
But in fact, if you want to run it well, it is far from being as simple as you imagined, and gradually you will find that your flowers do not seem to be unique, flowers, green plants, bouquets and the market are very similar, homogenization is serious, lack of creativity, in order to form an advantage had to fight a war, profits have been repeatedly depressed. How to create characteristics and break through the encirclement has become the primary problem.
The first taboo of the flower shop is "the same", and only "characteristics" can win the hearts of the people. Next, we will teach you 6 steps to create a unique florist!
1. Unique product charm.
To create a one-of-a-kind florist, you must first have a unique product system. The color and appearance of the bouquet, the variety, richness, and quality level of the flowers, the packaging techniques and material selection, as well as the related supporting products, these details shape the "good flowers".
Professional skills and artistic aesthetics are indispensable conditions for a good shopkeeper and florist, through all kinds of details, to create your own personalized and unique products, forming your own special style. Make your florist unique and stand out in the market quickly!
2. Service experience determines business**.
Service determines your business, most of the floral products on the market are similar, how to play market differentiation?In addition to high-quality products, providing excellent service experience is also the key, according to different seasons to create different floral theme works, according to different customer needs to customize products that not only meet the brand positioning but also meet the needs, while brand promotion, but also let each customer feel personalized, intimate care.
3. Efficient management process.
Florists need to have efficient management processes in place to ensure smooth day-to-day operations. Establish a scientific management system and operate in accordance with standardization and replication, which can allow employees to get started quickly and make the entire business process more convenient and efficient.
4. Unique design.
Distinctive design styles to highlight exclusivity and individuality. In the decoration and display of the store, we should pay attention to creating a unique visual effect. You can choose a theme style to create a unique store image based on the preferences of your target customers and the brand concept. Through these ingenuity, you can attract more target customers and provide them with a unique floral experience.
5. Create a unique brand concept.
To get the attention of our customers and make a lasting impression, we need to build a unique brand concept. The brand concept is the core element that distinguishes the flower shop, which can be reflected in the store name, logo, slogan and slogan. Just like "life is a flower, landing is a stack - flower stack", Huazhan its brand concept of "bringing the most beautiful flowers in Yunnan to you who love life" is very intuitive and impactful to express the high quality, uniqueness and innovation of the Huazhan brand, and conveys a meaningful and attractive brand image to consumers. Huazhan implements the brand awareness into all aspects of the flower shop, from the decoration style to the new design, from the product launch to all kinds of details. A unique brand concept allows customers to form a memory of your brand, and you can stand out from the crowd.
Creative Inspiration Center 6. Choose the right channel.
Choose channels suitable for mid-to-high-end positioning, understand the characteristics of each channel, such as Huayang, Xiaohongshu, Dianping**, Douyin, **private domain platform, etc. Layout online, present exquisite and own style of content design, spend more time on business methods and strategies, take the initiative, and look for every opportunity to expand your career. Choosing the right sales channel location can allow you to do more with less.