In the context of the global economic downturn, weak consumption, and a sharp slowdown in the growth rate of the mobile economy, a large number of companies have shifted their business focus from growth to profitability, and are more inclined to adopt the strategy of "improving quality and quantity" on the marketing side.
The cross-border overseas industry is in an unprecedented state of "two-level differentiation", so is there still a chance for "going overseas", and what kind of strategy should enterprises adopt?Chen Xin (Cynthia), vice president of overseas business of EGGPLANT Technology, a global company that has been deeply involved in emerging markets for many years, shared: "At present, the so-called 'traffic peak' in the overseas circle mostly points to the slowdown of the user-based traffic dividend of the audience in a certain industry or region, but the advertising platform with strong backward optimization capabilities is actually about to usher in the revitalization dividend period brought by the accumulation of crowds. Looking at multiple categories and industries around the world, it can be found that between the different regional markets and industries covered by our products and services, the growth of user acquisition is more concentrated in tools, social networking and other categories. E-commerce, fintech and gaming categories are in an explosive period of activating dividends, especially in Indonesia, the Philippines, Brazil, Mexico, as well as emerging markets such as Africa and Russia. ”
At the marketing level, the current overseas enterprises should "upgrade" and "focus", that is, concentrate superior resources, focus on advantageous areas, evaluate the input-output ratio in the long term, and achieve the best cost and the most efficient marketing upgrade.
"In the current environment, overseas manufacturers need to have more patience, clearer growth priorities and a more open mind through advertising and marketing. For overseas manufacturers in the stage of pursuing rapid user growth, EGGPLANT Technology's user base in emerging regions such as Southeast Asia can help quickly accumulate users. For players who want to quickly increase backward conversion, they can use the advertising optimization function of EGGPLANT Technology to increase the probability of getting a kick in the door. Only through deeper mutual understanding and cooperation can we achieve a targeted approach. ”
It is understood that the product matrix of SHAREIT Group has more than 2.4 billion users worldwide, covering more than 200 countries and regions, and has a huge user pool overseas. SHAREIT, the core representative product of SHARE, is a one-stop high-quality digital entertainment content and cross-platform high-speed resource sharing platform, which is known as the "national application" in emerging markets such as Southeast Asia, South Asia, the Middle East, Africa, and Russian-speaking regions. On this basis, EGGPLANT has built a global advertising platform, with "own traffic + own platform + localized resources" as the core, equipped with multi-dimensional value-added brands to go overseas for commercial business, and launched global integrated marketing solutions for games, e-commerce, applications and other industries.
In addition, EGGPLANT has localized teams in more than 10 countries and regions around the world that have been deeply cultivated for many years, and have very in-depth cooperation with local partners and customers, which can go beyond the perspective of advertising and marketing services and grow with customers from multiple levels such as products, markets, and strategies.
Advertising and marketing are undoubtedly a very important part of all overseas manufacturers. At the current stage, with the formation of overseas users' online behavior habits and the deepening of their awareness of content, users have higher and higher requirements for the service experience of mobile applications. Developers will face more challenges in product service and marketing upgrades, which also prompts ad platforms to continue to iterate and innovate products to adapt to changes in the market and industry. With the help of the three empowerment models of "global advertising platform + global marketing resources + localization consulting", SHAREIT Technology (overseas SHAREIT Group) has launched global integrated marketing solutions for more industries such as games, e-commerce, and applications, deeply empowering brands to go overseas.