With the echo of the New Year's bell, Deep Blue Automobile ushered in its own grand event, which was combined with the 2023 International Light and Shadow Art Festival to celebrate a unique New Year's Eve event in Chongqing. On this starry night, Deep Blue showed off the brand's youthful vitality with a series of stunning light and shadow shows.
The slogan of "Go to Deep Blue" is closely linked to the spirit of the light and shadow show, and together compose a futuristic symphony combining light and shadow and technology. "Deep Blue Rhapsody" 3D light and shadow mapping show and "Deep Blue Tornado" Twin Art Tower New Year's Eve light show are interlocked as the core performances, using cutting-edge projection technology and lighting system, combined with virtual reality technology, to create one light and shadow story after another on the giant screen of the building, drawing the future vision of the Deep Blue car brand.
At the event site, there was also a light and shadow graffiti show of "Deep Blue Any Door", which attracted many young enthusiasts who took photos and checked in. The light and shadow are endless, and the two new power cars SL03 and S7 show their unique charm under the lights, highlighting the innovative achievements of Deep Blue Auto in design and technology.
Deep Blue Automobile not only shows its youthful attitude with light and shadow show, but also makes tangible achievements in actual scientific and technological development and innovative design. Since the establishment of the brand in April 2022, Shenlan Auto has adhered to the development strategy of "technology, youthfulness and internationalization", and has made significant progress in the field of intelligent electric mobility. Based on the "super range extension" pure electric platform, Deep Blue Automobile puts forward the technical concept of "the ceiling of hybrid is Deep Blue Super Range Extension", aiming to provide a green travel solution that meets China's national conditions in all scenarios and worry-free energy replenishment.
The strategic models of Deep Blue Auto Products, SL03 and SUV S7, have driven the continuous rise in brand sales, breaking through the sales mark of 100,000 in only 14 months, and refreshing the fastest sales breakthrough record of China's independent new energy brand with this "Deep Blue speed".
In the face of fierce competition in the new energy vehicle market, Shenlan Automobile has not forgotten its original intention, insisted on self-innovation, strengthened external cooperation, and improved the level of cooperation in the industrial chain. In terms of the intelligent driving assistance system Deepal AD and the intelligent operating system Deepal OS, Deep Blue Auto has made bold explorations, and has established cooperation with Huawei and other technology companies to strive to make more breakthroughs in the field of intelligent electric vehicles. The Times Changan Power Battery, a joint venture between Shenlan Automobile, Changan Automobile and CATL, has also made great progress in battery technology and promoted the core technological innovation of new energy vehicles.
The rapid development of Deep Blue Automobile has been widely recognized by the industry. In November 2023, Shenlan Automobile was elected as a member of the Second Council of the Power Supply Application Branch of China Chemical and Physical Power Industry Association with its advanced battery cell technology, which shows the influence of Shenlan Automobile in China's power battery industry.
In addition to the active exploration of technology, Deep Blue Automobile is also constantly developing in brand building. Through a variety of marketing activities and light and shadow art exhibitions, Deep Blue Auto is delivering the brand's young and energetic image to more consumers. The New Year's Eve light show before the exhibition is a classic success story, with its cool and gorgeous visual effects and highly integrated interactive experience with technology, which are deeply engraved in the hearts of the audience and enhance the brand's recognition and affinity.
In the future, Deep Blue Automobile will continue to innovate around user needs and use strong technical strength to provide users with a driving experience that exceeds expectations. Deep Blue Auto realizes that as a manufacturer of electric vehicles in the new era, it is not only to deliver products, but also to deliver a green, technological and future attitude to life. Shenlan Auto is committed to enabling every user to embrace the beautiful life brought by scientific and technological progress, encouraging young people to pursue their dreams, break through themselves, and jointly open a new chapter in the future.