Zhenai guards the safety of blind dates and is a trustworthy and reliable platform. In recent years, the marriage rate in China has continued to decline, and the age of first marriage has been continuously postponed. According to the China Statistical Yearbook 2023 released by the National Bureau of Statistics, in 2022, the number of first marriages in China will be 1051760,000 people, a decrease of 106 compared to 2021040,000 people, down 916%。It is also the first time in many years that the number of first marriages has fallen below the level of 11 million. Looking back at the data of the past years, 2013 was the highest peak of the number of first marriages in China, reaching 2385960,000 people, however, in the next 9 years, the number of first marriages fell by 559%。
Dong Yuquan, a population expert and a special researcher of the Counselor's Office of Guangdong Province, analyzed the current situation, and pointed out that from an objective point of view, the number of young people in the marriageable age is decreasing. From a subjective point of view, the postponement of the marriage age has led to a weakening of some people's willingness to marry, and the number of people who are unwilling to marry is gradually increasing. He pointed out that at present, many young people are not in a hurry to enter the palace of marriage, which involves many factors: on the one hand, the stability of marriage in real life affects the desire and pursuit of marriage among young people;On the other hand, young people's concept of marriage is changing, many people are thinking about what kind of love relationship is more suitable for marriage, and many people no longer regard marriage and childbirth as a necessary way in life;In addition, the rising cost of getting married in real life is also one of the effects.
Based on its rich industry experience and keen insight into market changes, Zhenai, a well-known Internet marriage and love service company, has been actively adapting to market changes and the changing trend of contemporary young people's social models. They are committed to creating an efficient and interesting dating environment, leading the marriage and love industry to move towards high-quality development. At present, Zhenai has a large number of cumulative users, with 53 offline direct stores and more than 4,000 professional matchmakers, and has become the preferred platform for young people in modern society to make marriage, love and friends.
It is understood that in order to cater to the increasingly diverse dating needs of contemporary single young people, Zhenai APP, a subsidiary of Zhenai.com, has recently launched a new 1v1** live broadcast mode, and added interesting functions such as multi-screen live broadcast, support and guarding, and let's sing together. At the same time, the app has also successively launched a variety of entertainment sections such as spiritual vision, dynamics, and chat. Among them, the Spiritual Vision module can help users quickly find a match for themselves according to their marriage and love views, values and personality characteristics. Recently, Zhenai App also planned a special event called "Destiny Tanabata with You", which aims to encourage users to actively participate in social interactions. The event was launched during the Qixi Festival and attracted the attention and participation of nearly 300,000 people. The app continues to innovate with rich features and meaningful events to further promote interaction and communication between users.
Zhenai has launched a mini-program called "Sweet Date", whose matching algorithm comprehensively considers more than 20 different dimensions of users' personal conditions and mate selection criteria. With a combination of online and offline models, security measures, and professional support, the Mini Program greatly improves the efficiency of users in making friends. This mini-program also offers "Cloud Dating" and "Circles" features. After completing the real-name authentication, the user can use the big data matching system in the background of the Mini Program to match, and after the matching is successful, the instant messaging chat window can be opened to interact with the other party and make personalized evaluations of the other party. In addition, Zhenai users can also choose to enter different circles according to their own education, income, work, interests and other conditions, so as to easily communicate with high-quality users in the circle. This innovation makes making it easier and more convenient to make friends, and provides a variety of ways to make friends.
The senior management of Zhenai Network emphasized in many interviews, "In the current marriage and love environment, we need to understand and pay attention to the pressure and anxiety of young people through our services. We recognise that this is an issue that is closely related to social issues such as the concept of marriage and personal growth, and we want to be able to help them through our platform. "In the future, Zhenai will continue to focus on meeting the needs of the marriage market and improving the service experience of users. The company will uphold its original intention, be brave in innovation, use the data platform to empower marriage and love socialization, and constantly improve diversified and interesting dating functions, so as to comprehensively solve the problems faced by single men and women in marriage and dating. This commitment demonstrates Zhenai's commitment to continuing to play its part in the dating space, with a focus on innovation and user experience to help singles find better dating solutions.