Sales bucked the trend!How does the king of B class cars attract fans?

Mondo Cars Updated on 2024-01-31

The sweep of the new energy wave has made many joint venture brands stand at the crossroads of fate, and they will continue to insist on internal combustion enginesOr keep up with the "trend" and bet on new energy?Various brands have already made their choices. Of course, there are also maverick choices, and the all-new Accord e:PHEV is Guangqi Honda's response to the new energy era.

Facts have proved that Guangqi Honda's response has weight, and in the context of a significant "shrinkage" in the market size of joint venture brands this year, the all-new Accord, which has just completed the replacement, has shown a posture of going against the current in terms of sales - 17,257 units sold in November, and sales exceeded 1With 70,000 units, it is firmly at the top of the B-segment sedan market, and the vast majority of sales are contributed by the all-new Accord e:PHEV. So the question is, can the product power of the all-new Accord e:PHEV, which is bucking the sales trend, shake the pattern of the B-class sedan market?Let's follow our perspective to interpret this Guangqi Honda's trump card product for the new energy era.

Technical advantages contribute to hot sales!

Looking around the environment, pure electric and extended range models are rampant, but they are not the best travel tools at this stage, because they are relatively weak in terms of structure and maturity. On the contrary, the plug-in hybrid vehicle (PHEV), which requires a certain technical background, is the most reasonable, mature and most painful travel solution in my opinion.

In the B-class sedan market, there are only a handful of models equipped with plug-in hybrid (PHEV) systems, the new Accord e:PHEV is one, and it is still the one with the best experience, Honda after all, as a technology-driven company, its research and investment in hybrid power is not inferior to Toyota, and its i-MMD hybrid system is not inferior to Toyota's THS dual engine in terms of stability, fuel consumption and economy, and even in sports performance, Honda is even better.

Coming to the all-new Accord e:PHEV, it is equipped with the first-class i-MMD PHEV plug-in hybrid system, which is based on the comprehensive evolution of the previous i-MMD hybrid, in which the engine, e-CVT transmission, battery, motor, and electronic control have undergone a reborn evolution. I won't repeat the complex technical principles here, we just need to know that the biggest advantage of this system is "there is no electricity, fast and stable".

What kind of experience can we get from Honda's technology as users?The first is "fast", which is comparable to 30L V6 performance, the new Accord e:PHEV 0-100km h acceleration time is just 73 seconds, even in feed mode, the time is 7In 4 seconds, he broke everyone's stereotype of "a dragon with electricity, and a worm without electricity" with his strength. Secondly, it is "provincial", in terms of economy, the new Accord e:PHEV can be oiled and electric experience is unique in the same class, and it is equipped with 17The 7kWh battery provides an all-electric range of 106 km in NEDC mode.

In feed-in mode, the all-new Accord e:PHEV has a combined fuel consumption as low as 40L 100km, which is converted to only 3 cents per kilometer. Finally, it is "stable", in the state of full fuel and full power, the new Accord e:PHEV comprehensive cruising range can easily exceed 1000km, so whether it is a short-distance commute or a long-distance trip, the new Accord e:PHEV can allow users to travel without anxiety, and the use of a new temperature control system can ensure the stable performance of the battery in the environment of minus 35 degrees Celsius and minus 49 degrees.

Therefore, with the blessing of the first-class i-MMD PHEV plug-in hybrid system, the new Accord e:PHEV has undoubtedly become more powerful, it has both the high performance that young consumers desire, and the economy of "guarding the purse", breaking the opposite of performance and environmental protection with its technical strength. In the future, it is foreseeable that the all-new Accord e:PHEV will continue to lead the way as a "leader", and will tell everyone through sales that the real B-segment car with the top plug-in hybrid experience is the one with the best plug-in hybrid experience.

Help you save money and have a skipping experience!

In addition to helping users save money on fuel, the new Accord e:PHEV can also help users save a lot of money in the car purchase stage: First of all, the new Accord e:PHEV has a starting price of 22580,000 yuan, which is lower than the top configuration of the gasoline version, and truly achieves the same price of oil and electricity;At the same time, as a PHEV model, consumers can also enjoy the national new energy preferential policies when buying a car, free of purchase tax nationwide, green card, no restrictions on travel (except Beijing and Shanghai), and the cost saved is at least more than 20,000 yuan.

If you have been attracted by the new Accord e:PHEV, I can only say that it is still too early, as the new Accord e:PHEV long test**, I can responsibly tell you that its configuration and driving feel are more surprising.

First of all, in terms of comfort configuration, it is equipped with ANC active noise reduction and multi-layer soundproof glass as standard, and then with the first-class i-MMD PHEV plug-in hybrid system, the new Accord e:PHEV driving smoothness and quietness are almost the same as pure electric cars, and the driving quality is definitely one of the best in the B-class car.

Secondly, in terms of intelligent experience, the all-new Accord e:PHEV is the first to be equipped with Honda Connect 40 Zhidao interconnection and Honda Sensing 360 safety super sensing system, the two sets of intelligent systems are Honda's most intelligent, the most complete functions, the best experience, in the process of the long test also left a deep impression on us, they with the same level of leading ease of use and practicality to tell us, understand the user's intelligent function is also an important part of the B-class car.

Finally, in the driving fun part, based on the new Honda architecture to create the new Accord E: PHEV has the characteristics of high rigidity, light weight, low center of gravity, so it has an inherent advantage in driving fun, during the test drive can feel that it has a very direct body dynamics and directional feedback, driving will not feel that it is a car length close to 5 meters B-class car, with ***i-MMD PHEV plug-in hybrid system zero delay power response, the new Accord E: PHEV is very pleasant to drive, and this "exhilaration" happens to be missing from other fuel competitors.

Write at the end

After some analysis, the reason for the hot sales of the new Accord against the trend has been very clear, it has both a perfect, mature and "oil-electric" plug-in hybrid experience, as well as a leapfrog driving control and configuration, which is undoubtedly very attractive for B-class car buyers who pursue all-round and worry-free.

At the same time, with the all-new Accord e:PHEV, I also discovered Guangqi Honda's attitude of wanting to be a first-mover in the B-segment plug-in hybrid sedan. You must know that the B-segment car market is different from other car markets, consumers at this level value technology and experience the most, and immature pure electric vehicles and range extensions are obviously unable to meet their consumption expectations. Guangqi Honda saw this opportunity, coupled with Honda's deep technical background, which immediately allowed the Accord to complete its evolution. It is no exaggeration to say that the new "plug-in hybrid" experience brought by the all-new Accord e:PHEV determines the future of the B-segment to a certain extent, as evidenced by its continued increase in sales.

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