Building decoration materials, also known as building finishing materials, refer to the structural engineering and water, electricity, heating and air conditioning pipe installation and other projects are basically completed, laying or coating on the surface of the building to play a decorative and beautifying role in the material, is a set of functional and artistic in one of the industrial products. Its main function is to have a façade that beautifies the building outdoors;Protect the building and prolong the service life of the building;Enhance the physical properties of the building, regulate the indoor environment, etc.
Since the 80s, the country has set off a boom in the development and introduction of various new building decoration materials. On the one hand, China has developed a large number of new building decoration materials, on the other hand, it has introduced more than 2,000 building decoration materials production technology and equipment from abroad, and the completion and operation of these production lines have made the development level of China's building decoration materials a big step closer to the international advanced level.
In 2022, the area of real estate sales in China will drop by 243%, as the main funds of real estate enterprises, deposits and advance collections, personal mortgage loans fell sharply, the pressure on real estate enterprises to increase sales collection, funds tightened, and investment willingness was sluggish. The area of real estate completions has decreased by 15% cumulatively. Under the influence of comprehensive factors such as the downturn in the property market, repeated epidemics, and the expected decline in residents' income, the total output value of China's building decoration industry will decrease by 11 percent year-on-year in 202277% to 51 trillion yuan.
In recent years, with the gradual enhancement of people's awareness of health and environmental protection, people's living standards and consumption concepts have changed. With the continuous development of domestic science and technology, it provides a good environment for the rapid development of the Internet in China. At the same time, the rapid penetration of the Internet in China has also completely subverted people's life and consumption habits, and has become the mainstream of modern social development, profoundly affecting all aspects of people's lives and various industries in China.
The building decoration industry will promote the transformation and upgrading with technological innovation, take the characteristic road of "building industry + building informatization + Internet", comprehensively improve the scientific and technological content and technological innovation of the project, and accelerate the process of decoration industrialization. AR, VR, BIM and other technologies have been widely used in the architectural decoration industry, and gradually take shape with visual information technology such as "BIM + VR" and "BIM + 3D scanning" to provide customers with personalized decoration solutions integrating visual design and information construction.
Affected by the national "double carbon" strategic goal, people's awareness of environmental protection and health has been continuously strengthened, and green, environmentally friendly and energy-saving decoration will become the main trend of the future development of the industry, and it is also an inevitable choice to promote the scientific development of the industry.
In the current context, the person in charge of the building materials decoration project has thought deeply about the industry and decided to use the Internet to promote transformation and upgrading. Based on offline and using the Internet as a channel, they finally achieve the goal of "Internet marketing" by building mini programs, using them to promote, and implementing precision marketing through communities.