According to Chengdu Business Daily, on December 28, the People's Court of Zhaojue County, Liangshan, Sichuan Province announced the verdict in the first instance, and 9 people, including Internet celebrity anchors Zhao Moumou (Zhao Linger) and A Ri Moumou (Qu Bu), were sentenced to fixed-term imprisonment ranging from 8 months to 3 years and 2 months.
In August 2022, Zhao Linger and Qu Bu "met by chance"** and became popular on the Internet. Since then, the two have frequently brought goods through live broadcasts, opening a "beautiful story" that seems to be full of positive energy to help farmers and start a business. However, behind this is a hidden gray industrial chain of creating fake personas to incubate Internet celebrities, through compiling plot shooting**, and then monetizing the traffic of back-end agricultural products**.
There are pros and cons to everything. Under the current hot Internet celebrity economy, Internet celebrities who dare to violate the law and discipline and challenge the bottom line of morality and law are a minority after all. Many Internet celebrities who are active on the front line of the Internet are busy helping farmers, teaching, and helping people find relatives in the real sense, and they use practical actions to explain what is the correct way to open Internet celebrities. Upstream news has been sorted out based on public reports.
Huanong Brothers "became popular by raising bamboo rats, and transformed to sell agricultural products to help villagers get rich."
According to *** on April 18 this year, "after the dripping spring rain, spring bamboo shoots have emerged one after another......In the live broadcast room, Liu Suliang, the "Huanong Brothers", is recommending special agricultural products such as dried bamboo shoots through the camera, attracting many netizens to watch and place orders.
Huanong Brothers" Liu Suliang (left) brings goods in the live broadcast. ** Jeonnam County Party Committee** Department.
"Huanong Brothers" is a short **self**, which is operated by two people, Liu Suliang is responsible for the appearance, and Hu Yueqing is responsible for shooting. "Hua is the Hua of China, and Nong is the peasant's peasantry. Liu Suliang explained the meaning of "Huanong" in this way.
The Huanong Brothers "originally had only two people, Liu Suliang and Hu Yueqing, who were from Gujiaying Village, Nanji Town, Quannan County, Ganzhou, Jiangxi Province, and they were junior high school classmates. In October 2017, the two used ** to record the daily life of raising bamboo rats. Soon, "Huanong Brothers" became popular at station B with "Eating Bamboo Rats in Tricks"**. Heat stroke, fighting, too fat......They always come up with all sorts of new reasons to eat bamboo rats, and the account quickly attracts a large number of followers.
In February 2020, the national policy was adjusted, and animals such as bamboo rats were not raised. "Huanong Brothers" began to actively explore transformation. They raise all kinds of common poultry and livestock, sheep, chickens, ducks, and fish, which have become common shooting materials in "Huanong Brothers"**.
I'm just a farmer, and our short ** is real and simple. "Before selling goods on live, I will try it myself. If I don't know the product myself, how can I introduce it to everyone. Liu Suliang often shares and exchanges experiences with other young entrepreneurs at the Maker Center.
Huanong Brothers "regards e-commerce hotspots as a new economic growth point to help villagers run on the road to a well-off life." "618 mid-year promotion, all products half buy and half get ......Last year's "618", "Huanong Brothers" helped farmers sell more than 4 million catties of agricultural products such as Gannan navel oranges, moon bar, sour jujube cakes, shiitake mushrooms and honey through live broadcasts, and the annual sales of helping farmers bring goods reached more than 3,100 yuan.
Nowadays, more and more netizens know about various specialties of southern Gansu, such as navel oranges, moon ba, and sour jujube cakes sold all over the country. In the peak season of navel orange picking, 50 or 60 villagers can increase their income every day, and each villager can earn 4,000 to 8,000 yuan per month, which has effectively promoted the development of rural economic construction. "Huanong Brothers" has also won many honors, including the National Rural Prosperity Leader, Jiangxi Province May Day Labor Medal, etc.
The background is too fake brother".
At the beginning of the year, a "small target" of sales of 100 million yuan was set
According to Chao News, on January 7 this year, the Spring Festival has arrived. Internet celebrity anchor "Brother with a Fake Background" Liu Yuanjie swiped the circle of friends early in the morning. During the Chinese New Year this year, he didn't go home, and was going to go to the Gongnaisi Scenic Area in the Tianshan Mountains to do a live broadcast of New Year's goods.
Internet celebrity anchor "background is too fake brother" Liu Yuanjie . *Internet.
Your background is too fake" "The trees behind you won't move, fake it" ......In the summer of 2022, in Liu Yuanzhuo's mirror delivery**, netizens looked at the sky at 10 o'clock in the evening and questioned it. Liu Yuanjie had to explain over and over again that Xinjiang has long sunshine hours and late sunset. As soon as the explanation was more questioned, Liu Yuanjie reluctantly threw a bucket into the river behind him, and said to the camera: "You say it again, is it fake?"”
Seeing the witty and interesting Liu Yuanjie, netizens gave him the title of "Brother with a Fake Background".
Liu Yuanjie is a post-95 generation, his family is poor, he dropped out of school at the age of 16 to start a business to make money, and he has planned and writtenLater, he became an expert in bringing goods and was on CCTV's three rural anchors. He is a well-known desperate San Lang in the Xinjiang Internet celebrity anchor circle and the ceiling of bringing goods. In order to sell honey, he went deep into the bee colony, and even if his face was swollen by bees, he loudly emphasized the quality of Xinjiang honey.
Getting up at six or seven o'clock in the morning and finishing work and going to bed at two or three o'clock in the evening, Liu Yuanjie almost maintained a year-round state. "I want to keep my feet on the ground. ”
Liu Yuanjie is willing to share his experience in bringing goods to more local young people. He traveled to various towns and villages overnight to communicate face-to-face with young people who were interested in Xin**. Online training has been held many times, and a self-leading matrix of Yuli County has been preliminarily formed.
In January 2023, Liu Yuanjie released his ** as a member of the Yuli County CPPCC: I am still the same teenager as before, there is no change in the slightest, in 2023, come on!
Every year, Liu Yuanjie will set a plan for himself, and the sales plan of 5 million in 2022 will be overfulfilled. In 2023, he set himself a somewhat ambitious "small goal": sales of 100 million!He said: "100 million, it's a bit of a joke. My real goal is to initially build the whole industry chain of live broadcasting. ”
Henan Village Director".
In 4 years, more than 4,000 ** have helped hundreds of people find their relatives.
Henan ** reported in March this year that 43-year-old Liu Hongtao is the village director of Bihu Village, Guanghui Street, Zhongmu County, Zhengzhou, Henan Province, and is known as the "nosy" "Henan Village Director" by the outside world. The "idle business" he is in charge of is to help people find relatives. Since 2004, when he joined the volunteer of "Baby Home", a non-profit organization for family searching, he has successfully helped more than 200 families realize their "dream of reunion".
Liu Hongtao is looking through the "Relatives Album". Henan**.
Speaking of the public welfare family search, Liu Hongtao said that he accidentally helped a lost girl return home in 2003, which made him pay attention to this meaningful thing and make up his mind to help more people. "In the beginning, it was quite difficult to be honest, and I sent nearly 100 cases and still didn't find one. Liu Hongtao found that it was not easy to volunteer, "You really have to know astronomy and geography, including customs, living habits, and the regional characteristics of each place." ”
In 2018, Liu Hongtao taught himself to shoot and produce short**, and opened an account on the short** platform to help people find relatives. So far, he has published more than 4,000 search for relatives** or clues, from the initial editing of the search information often made mistakes, now can get one within 5 minutes**. In the past 4 years, he has helped hundreds of people find their relatives through online platforms. In addition to his own work as a "village cadre", helping people find relatives occupies almost all of his spare time.
Some people think that he is a village cadre, and he wants to be "popular" by sticking his own money to help others find relatives. In the face of doubts, Liu Hongtao said frankly, "I am still me, what did I do before, and what do I have to do now." "Whether it is working as a village cadre or as a volunteer to help people find relatives, they are doing things that are helpful and meaningful to the people.
Liu Hongtao said that he just helped a child find a family before the Spring Festival in 2023, and this case has been followed for 8 years. In the past 8 years, he has communicated with his children once a month or two**. The moment he saw the child reunited with his family, he felt that everything was worth it.
Reward Piglet's Volunteer Teaching".
We do not advocate simply using money to help children in the mountains.
According to the New Yellow River client, at the beginning of June 2023, Hou Changliang, who was sorting out the memoirs of volunteer teaching in his rural hometown of Shaoyang, Hunan, has been very concerned about the upcoming college entrance examination. Among the students he has taught, about 20 have taken the college entrance examination this year. In order to avoid putting pressure on them, Hou Changliang has not contacted them for many days.
The school bought 20 piglets to reward outstanding students, which attracted attention. *Internet.
Hou Changliang is 36 years old this year, but he has been teaching for 11 years, and he and his wife Lei Yudan have been teaching in remote mountainous rural schools in Guangxi, Guizhou, Yunnan and other places for a long time. There are 65 students in Xiangyang Primary School in Yiliang County, Zhaotong City, Yunnan Province, where he teaches. Around New Year's Day 2022, a public welfare club in Shanghai wanted to provide material support to Xiangyang Primary School. Hou Changliang said that he has always adhered to a philosophy: he does not advocate simply donating materials or money to help children in the mountains;I don't want students to rely too much on other people's donations and feel that they can get something for nothing.
After many times of communication and discussion, the two sides reached an agreement: funded by the ** meeting and implemented by the school, it was decided to reward each outstanding student with a piglet.
At the end of the semester, the school decided to publicly commend and reward 20 outstanding students, and the school purchased 20 piglets to transport them to the school gate. At the award receiving scene, the award-winning children wore big red flowers, looking proud and proud. The next day, Hou Changliang specially asked the award-winning students: "When I went home yesterday, did I feed the piglets?""This reward will go up in value. However, it is not that it will appreciate if you are lazy and lazy, but that you need to work and pay later. ”
Hou Changliang posted the above-mentioned ** on his short** account, and it didn't take long for the amount to exceed 1 million, ** also aroused heated discussions among netizens: "Awesome, the little pig is more practical than the award." "Parents: I didn't expect the baby to study, and I earned a piglet back!”
At the end of May 2023, a student in Hechi, Guangxi, who was in his third year of high school, sent him a message: "Teacher, you have taken an essay" and sent a screenshot.
This is an essay question for a mock paper for the Chinese college entrance examination, and the reading material is the matter of "rewarding student pigs", which mentions Hou Changliang and his wife. As early as 2022, other volunteer teachers also sent messages to Hou Changliang, saying that they saw the matter of "rewarding student pigs", which became the topic of the mock paper of the political science college entrance examination.
Liu Hong, Director of Internet Celebrity Culture and Tourism".
Not for personal fame and fortune, only for the development of the hometown.
According to the first screen news, before the Spring Festival in 2022, Liu Hong, director of the "Internet Red" Director of the Ganzi Tibetan Autonomous Prefecture Bureau of Culture and Tourism, became popular all over the Internet. In the form of a cross-cutting plot and cross-dressing, he took netizens to know the ancient tea horse road in Hualin Village, Luding County, Ganzi Prefecture. This **attracted more than 100 million netizens** and received 174 on the Douyin platform80,000 likes and more than 40,000 comments. "* After the fire, there were a lot of tourists who went to Hualin Village to check in, which led to the development of local tourism. Liu Hong said.
Internet celebrity director Liu Hong's chivalrous dress. Screenshots.
Since the opening of the short ** account at the end of March 2021, as of February 2022, "Liu Hong, Director of Ganzi Culture and Tourism", has released 93 short ** on the Douyin platform, with more than 4.6 billion ** on the whole network. Big data analysis from ByteDance: Ganzi Prefecture is the city and prefecture in Sichuan Province that has attracted the most attention from netizens on the Douyin platform except for Chengdu.
In February 2022, the Spring Festival Symposium of "Gathering the Power of Internet People and Building a Civilized Home for Internet Users" was held in Chengdu. As a representative of well-known Internet personalities, Liu Hong was the first to speak: "With the help of the powerful propaganda power of the Internet, the popularity of Ganzi Prefecture has been greatly improved. "Exotic Planet" Moshi Park, Yuroixi, Ding Zhen's hometown Litang and other scenic spots have become new popular tourist check-in points in Ganzi Prefecture.
As network people, we should focus on the development of cultural tourism and rural revitalization, establish positive energy, and let more people see the changes that have taken place in Ganzi. Liu Hong said that in the Internet era, Ganzi Prefecture has launched textbook-like tourism network marketing, which has become a major feature of local all-for-one tourism. Seizing the opportunity of Ding Zhen and Liu Hong to "become popular", Ganzi Prefecture responded quickly, filmed the promotional film "Ding Zhen's World" and "Ganzi's True Colors" and released them on the whole network, among them, taking advantage of the Ding Zhen phenomenon, the whole network spread more than 20 billion.
Liu Hong believes that since the ** era, as an Internet celebrity, "we must actively promote and spread positive content." He said that he will take the road of the Internet, not for personal fame and fortune, but for the development of his hometown, and strive to build a beautiful, happy and harmonious Ganzi.
Upstream news comprehensive***Chengdu Business Daily, Chao News, New Yellow River, Henan**, first screen news, etc.