Author |Liu Baodan.
Edit |Zhang Xiaoling.
Between the so-called CEO and Dong Yuhui, Yu Minhong quickly chose the latter.
Sun Dongxu, the little grandson of the East who has followed him for many years, slashed down with a knife, I don't know what Lao Yu thinks in his heart. But at least it can appease the resistance of the outside world.
On December 16, the Dongfang Selection infighting, which lasted for several days, had a phased result.
Dongfang Selection issued a personnel appointment and dismissal notice on the official account of Douyin, and Chairman Yu Minhong concurrently served as the CEO of Dongfang Selection, and Sun Dongxu was removed from the position of executive director and CEO of Dongfang Selection, effective immediately.
In the early morning of the same day, Dongfang Selection announced that it would temporarily suspend broadcasting that day. "After thinking about it behind closed doors, please criticize!Teacher Yu is leading everyone to review. The broadcast will start on time on December 17th, thank you for your love and tolerance!”
At present, it seems that one of the results of the internal review of Dongfang Selection is the resignation of Sun Dongxu and the concurrently serving as the CEO, which can be regarded as an explanation for the small composition incident.
At the beginning of this year, Dongfang selected to go to Dong Yuhui to become a big fan, and Sun Dongxu once said, "Even if you go to Xiao Sun, you won't go to Dong Yuhui." Now it seems that the words are a prophecy.
Judging from Sun Dongxu's low emotional intelligence in recent days, the outside world does not have much sympathy for his dismissal. In February this year, he sold Oriental Selection**, which caused the stock price to plummet, which was already a matter of losing points.
In this unbridled infighting, as the CEO of Dongfang Selection and a professional manager, Sun Dongxu did not recognize the essence of things, his role can be replaced, and Dong Yuhui is irreplaceable.
Before, Yu Minhong invited Feng Tang to talk to Dong Yuhui, Yu said that Yuhui's success is the support of fans, the anchor is very important, but the management team behind is also very important, Feng Tang said to Dong Yuhui This means that you can be replaced, but the management team can't. The comments all say that Yu is hypocritical and Feng is straightforward.
Now it seems that Yu Minhong has made another choice.
There is no other reason, the core of the Internet celebrity economy and MCN economy is the Internet celebrity and KOL themselves, not the middle and back office ** chain. In the live broadcast ecosystem, everything revolves around super anchors, who have a high degree of autonomy and right to speak.
Judging from the situation since June last year, Dong Yuhui can affect the performance, stock price, market value, and brand of Dongfang Selection, and Dong Yuhui is irreplaceable for Dongfang Selection. However, Yu Minhong and Sun Dongxu still only treat Dong Yuhui as an employee, and although they are given higher salaries, their identity as workers has not changed.
At present, Dongfang Selection has not yet given a clear statement on Dong Yuhui's stay, but judging from Dong Yuhui's recent dynamics, the probability of him staying is greater.
On December 15, market sources said that Liu Qiangdong's vice president of human resources had gone to Shaanxi to recruit Dong Yuhui with Liu Qiangdong's autograph. In this regard, Dong Yuhui said that "it is not true, and he has not contacted any company at present". Previously, Dong Yuhui had refused to poach with an annual salary of 200 million.
As of 12:00 a.m. on the 16th, the number of fans of Dongfang Selection Douyin was 287080,000, and the number of followers has decreased by nearly 2.5 million in the past week. The number of Dong Yuhui's fans has grown rapidly, and has now exceeded 17 million.
Dong Yuhui's popularity is a miracle, an accident, and an intuitive embodiment of the Internet celebrity economy era. He put on a cultural cloak for the live broadcast, but this infighting wants to tear it off and destroy his value, which is irrational.
Yu Minhong seems to be correcting the deviation, but this dispute exposes that the management of New Oriental and Oriental Selection is simply a mess, just like a "grass platform team", the contradictions between the CEO and the anchor are open, the anchor Tianquan speaks at a low level, and even the document of the dismissal notice is complained that the format is not right, and the official seal is not stamped, which is very inconsistent with the cultural image created before.
At a deeper level, if Dong Yuhui is to return, Yu Minhong needs to reflect on the relationship between him and Dong Yuhui, what is it, continue to be a boss and employee, or a partner and shareholder;What kind of company is Dongfang Selection's platform, a traditional large company or MCN?
Before the new platform positioning, identity definition, and interest mechanism are clarified, Dong Yuhui may not come back.
This is the third crisis in Yu Minhong's life. From English training to first-class education to live broadcasting, Yu Minhong has been keeping pace with the times, bidding farewell to his ministers and absorbing fresh blood, he has always been the boss.
Now, Yu Minhong is tearful, and Dongfang Selection has also entered the next stage. It's just that this time it's a little different, and the future of him, Dongfang Xuan and Dong Yuhui is still not clear.