On December 16, the 2023 donation ceremony of Jiangling Xiqiao Project was held in Xishuangbanna, Yunnan Province, witnessed by partners such as Jiangling Motors Co., Ltd., China Rural Development Association, Jiangxi Wanwusheng Automobile Technology, etc. At the ceremony, Jiangling Motors donated 2 million yuan on the spot, combined with project funds raised through other channels, and this year will be located in Yangyuan County, Hebei Province, Dayu County, Jiangxi Province, Suixian County, Hubei Province, and Mengla County, Yunnan Province, respectively, to build a total of 20 "Jianglingxi Bridges".
Liu Niansheng, deputy secretary of the Party Committee of Jiangling Motors, thanked all sectors of society for their attention and support to the Jiangling Xiqiao project, and said that Jiangling Motors has always consciously assumed social responsibility while providing high-quality automotive products and services for the society. It is hoped that the "Jiangling Creek Bridge" will not only improve the traffic conditions, but also open up the export road of agricultural and sideline products, promote the development of local agricultural product logistics industry, improve local economic and social benefits, consolidate and expand the achievements of poverty alleviation, and boost rural revitalization.
Zou Binxing, the person in charge of the Jiangling Creek Bridge Project, the director of the Party Office of the Party Committee and the Minister of the Propaganda Department of Jiangling Co., Ltd., made a project introduction.
At the ceremony, Wen Zheng, chairman of Jiangxi Wanwusheng Automobile Technology Co., Ltd., shared the story of the relationship with the Jiangling River Bridge Project, he said that the Jiangling River Bridge Project is a warm public welfare project, and he is willing to work together with Jiangling Motors to spread love further.
As one of the counties where the convenient bridge is located this year, Mengla County and China Rural Development Association signed the "Jianglingxi Bridge Project Assistance Agreement" on the spot, and the representative of Mengla County introduced that the convenience bridge is planned to be built in the village group with a high base of poverty alleviation population and weak traffic conditions. For these village groups, the bridge is not only a building, but also a gift, which has a positive role in improving the traffic conditions of the village groups, driving industrial development, and promoting the income of the public.
In April 2007, Jiangling Motors, together with China Rural Development Association, China Automotive News and China Automotive Journalists, jointly launched the "Jiangling Creek Bridge Project" public welfare project, aiming to provide funds for some economically underdeveloped areas in China, help build convenient bridges, and solve travel difficulties. More than ten years have passed, up to now, Jiangling Motors has invested more than 38.7 million yuan in the project, and the footprints of "Jiangling Creek Bridge" have spread to 128 counties in 25 provinces (municipalities and autonomous regions) across the country, and 442 convenient bridges have set up "hope" for more than 600,000 people in underdeveloped areas.
In February this year, the brand of Jiangling Xiqiao Project was renewed, and the brand proposition of "erecting a rural bridge to link the revitalization road" was renewed. At the same time, the project launched the "Internet +" model to help rural revitalization, and launched the "Build a Bridge JAMC Xiqiao Monthly Donor Program" online, the official public fundraising platform of the China Rural Development Association, "Public Welfare for All", and connected millions of car owners with the project through the JMC Zhixing APP.
In the future, Jiangling Motors will always adhere to the "customer-centric", write the responsibility answer sheet in the new era, adhere to the original intention of public welfare, take "green, caring and safe" as the public welfare purpose, set its sights on the key counties of national rural revitalization, take advantage of the momentum, make persistent efforts, and use Jiangling's public welfare power to link more like-minded people, improve the quality and efficiency of rural development, and contribute more to the livability and business of rural areas and the prosperity of farmers.