Physical variety shows dominate the screen, the bigger the belly, the more I love to watch

Mondo Entertainment Updated on 2024-01-19

In November, physical variety shows dominated the screen.

After Tencent** took the lead in launching "I Can 47", iQIYI was in full swing, and only a month later launched "Unstoppable", which was originally scheduled to be in the 2024 film list. Mango TV has drastically changed its long-term reality show "Oops, Good Body", from "life" to "physical competition".

Although contrary to the healthy ecology presented by the program, the domestic "fitness" has always stayed at the stage where it is difficult to implement the concept, the audience's yearning for a healthy body has been captured by the program team and has become a new round of ratings password.

Eat potato chips while watching the body

Xiang Ling never thought that she would take the initiative to open a sports program. She has no fitness Xi, and spends more leisure time lying on the sofa chasing dramas after work.

After watching "Fengshen" in July, and then entered the pit of "Fengshen Training Camp", facing the "Fengshen Bundle" that perfectly showed the proton muscle lines in front of the screen, Xiang Ling felt that her aesthetics were changing little by little.

The launch of the physical variety show by the three Aiteng Mangs is what she perceives on the short **, because most of them are amateur contestants, Xiang Ling, who is watching dramas in the short **, can't distinguish which content belongs to which program, Zhang Guan Li Dai is a common thing. But the content of the show has made her feel her yearning for a healthy body.

halved the amount of snacks in the drama, intermittently did 30 seconds of planks when chasing dramas, and jumped from short ** program tidbits to genuine body dramas, so as to extend her mental nitrogen pump. This is all that Xiang Ling has done under the influence of the show.

There are not a few domestic sports comprehensive audiences similar to Xiang Ling. Under the Douban comment area of "The Top of Physical Fitness", there are two highly praised comments in the front row:

"I don't know whether to swallow or throw away the ice cream in my hand, so I might as well eat it with beautiful flesh."

"It's so burning!I was originally sitting on the sofa and watching, but after watching it for a while, I decided to get up and watch while doing a deadlift!”

The collective outbreak of the domestic sports comprehensive in the second half of the year benefited from the explosion of Netflix's "Top of Physical Fitness" in the first half of the year. Different from the carnival outside the silent circle in the domestic sports variety circle, when Netflix produced this physical fitness variety show, it first inspected and confirmed the proportion and market of South Korean fitness people in East Asia.

After the launch of "Top of Physical Fitness", while winning the weekly crown of Netflix's non-English TV series in one fell swoop, it also flowed into China with the handling of short** bloggers. The number of hundreds of thousands of likes proves that these "muscle" short ** have become a new short ** speed bump after the horseshoe repair and knife forging competition in the first half of the year, the push label reads"Unzip".

Wu Jie is a loyal audience for physical variety shows, although this contradicts his figure. Entering middle age and getting better and better, it is difficult for him to find a sport that he can stick to under his heavy work and family.

In his understanding,There is a similarity in the attractiveness of the body and the love of the body. The pursuit itself is beautiful, but the cost of investment is prohibitive, but this does not affect the audience to feel the happiness of a healthy body in the show, if Lianzong is a sugar, the body is salting.

Wu Jie doesn't intend to **. Although he is enthusiastic, he is middle-aged, and he enjoys the rare relaxation when he sees the physical comprehensive. He believes that the meat hanging down from the stomach is precisely the embodiment of the life and body relaxation of the middle-aged audience.

The local variety show of physical competition

Why can I choose someone to ink for so long?”

The competition is five minutes, and the variety show is half an hour. ”

Domestic audiences regard physical competition as a variety show to relieve pressure, but it is really implemented according to the idea of variety shows, but the audience has obvious resistance.

The domestic sports comprehensive is destined to be different from Netflix.

From the very beginning, "Top of Fitness" set up a high prize fund of 300 million won to lure 100 contestants into a fierce competition. And thisThe fierce competition for the "prize money", especially the collision that may involve the body, is expressly prohibited in our country.

Therefore, the three companies need to combine the domestic situation to re-customize the local sports comprehensive that is more suitable for Chinese audiences.

At present, it seems that there is change, but more often than not, it is due to various reasons.

The most well-prepared "I Can 47" was directed by Yan Min. Similar to Peak Fitness, I Can 47 has a full story setting, with many levels designed to be closely related to the theme.

In "Extreme Challenge", this narrative style has made him shine in reality shows, and he can dig out the deeper content under the theme of the show, making the variety show more storyline.

But in physical variety shows, this kind of narrative rhythm seriously affects the audience's ** experience. Xiang Ling can't understand this:Yan Min asked people with such good figures to take off their clothes, but they kept gathering there to study the rules.

Take the second episode of chess as an example, all the players passed the first trial, had a ranking, and formed a team, just when the blood was boiling, the Chinese chess game came out, so that a group of physical powerhouses began to study chess without a clue.

A similar situation also appeared in Mango TV's "Oops Good Body", because the entire program team previously produced the content of "Amateur ** Reality Show + Star Observation Room", so in the process of temporarily changing direction, there were many awkwardness. For example:What the hell are the celebrity members of the celebrity observation room here for?They can neither participate in the movement nor cooperate with the commentary;The content of the program focuses more on the introduction of the contestants, rather than the competition of the contestants.

Even in the selection process, there was a spark of Lianzong, and the overly complex composition made it difficult for the audience to swallow.

"Unstoppable", which is the most hurried production, has only released the first two episodes, but due to the lack of pre-game planning, in the first selection project, there is no clear standard for the curl action program group, and the actions of each contestant are also very different, which makes the program team fall into the condemnation of fairness.

Wu Jie saidPhysical competition is like watching the ancient Roman Colosseum, where the spectators can watch comfortably, but the players cannot perform gracefully.

Difficult variety shows

The audience will lie. ”

Xiao Ran, the on-site director who participated in the production of sports programs before, feels that most of the audience's complaints are not true. Words such as respect for sports and respect for competition are being said, but there have been so many sports competitions in China before, but few people have paid attention to them.

The current rhythm still needs to be adjusted, but the audience is indeed inseparable from the variety show part. Xiao Ran said.

He thinksThe difference between the word "sports" and "physical fitness" has actually reflected a professional concession。Sports competitions have thresholds, rules, and higher understanding costs, but physical competitions do not. The lack of rules and fairness is actually implemented throughout the show, for example, it is unfair to let the large-volume contestants climb and do the same as the small-volume contestants.

In this way, the players who looked strong before will lose early in the first round, at least in the first round, and the variety show effect will be made. ”

The physical fitness variety show track needs to make trade-offs, either it will target the fixed fan group of vertical projects, or it will target the fixed fan group of variety shows. In many cases, the opposition is voiced by another group that has not been taken care of.

Compared with finding out the audience's preferences, domestic physical competition variety shows were more worried about censorship restrictions when they tested the waters for the first time. For example, according to the 94 detailed rules for the review of online variety shows promulgated by the State Administration of Radio, Film and Television in 2020, professional competitive variety shows that "ignore or dilute their professionalism, and over-express and exaggerate entertainment and interactivity" will not be reviewed. But what constitutes excessive entertainment, no one knows.

There are still rules to follow in sports competitions, and physical competitions rely entirely on the platform to cross the river by feeling the stones.

The audience of physical fitness variety shows is mostly non-sports professional users. They are eager to read the game and see the competitiveness embodied. But at the same time, they are not willing to put more effort into understanding an event professionally. This contradictory demand is reflected in the variety show of physical competition.

Sometimes, the rules of sports are complex and are aimed at spectators. The rules of physical fitness can be more complex and are aimed at the maker.

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